You’ve got the big thinking ideas, but are you still thinking small when it comes to protecting them?

When I re-branded to She Thinks Big, it wasn’t just about titling my book or renaming this podcast. It encompasses my entire brand and business. I had to trademark it to ensure nobody else could claim it, and Cheri Andrews was the attorney who helped me do it.  

In this episode of She Thinks Big, Cheri reveals everything you need to know about trademarks. Whether you’re just starting your business or have been at it for a while, she’ll clear up the confusion about when, why, and how to trademark your intellectual property. 

3:18 – What intellectual property (IP) is, the different types, and its purpose

7:58 – The best time to start thinking about trademarking 

10:08 – What to consider when choosing a name to trademark and the cost of having an un-trademarkable one

13:34 – What you can expect during the trademarking process and how long it takes

21:28 – The surprising truth about the trademark and registered symbols and when you can use them

23:00 – Why you can lose the rights to your trademark even after it’s registered

25:54 – The impact of a trademark on the value of your business

27:30 – Misconceptions about LLC business names and trademarks being reserved for big business

30:08 –  Your next best steps if you’re thinking about trademarking an IP

Connect with Cheri Andrews

Cheri Andrews is a speaker, author, small business attorney, and expert in intellectual property. After an award-winning career with over 30 years of legal expertise, she left law firms and corporate settings to start a company where she could practice law her way and donate a percentage of revenue to charity. She works primarily with heart-centered, service-oriented, women entrepreneurs to help protect their business, move forward with confidence, and sleep better at night. With a holistic approach, she addresses concerns you may not even know you have and proactively resolves them so that they don’t turn into legal problems.

Cheri D. Andrews, Esq. | Facebook | LinkedIn | Instagram | YouTube

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Mentioned In She Thinks Big, So She Trademarked It with Small Business Attorney Cheri Andrews

United States Patent and Trademark Office ® (USPTO)

She Thinks Big by Andrea Liebross

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