There is no single success formula that works for every artist, but every artist needs some sense of order in their business and life so that they're ready to respond to opportunities that come along. My guest for this episode is Maria Brito, award-winning New York-based contemporary art advisor, curator and the bestselling author of How Creativity Rules The World. A Harvard graduate, originally from Venezuela, Brito has been selected by Complex Magazine as one of the 20 Power Players in the Art World. She has also been named by ARTnews as one of the visionaries who gets to shape the art world.

Maria has worked to demystify the art world for people who might be otherwise intimidated to enter a gallery, and is an advocate for democratizing the art world for artists and collectors who might be interested in buying art but are not ready to spend tens of thousands of dollars. Maria shares how she works with artists, galleries, and collectors and why she thinks there has never been a better time to be an artist. You won't want to miss her tips about Instagram and why you can't afford to ignore this valuable platform.

Highlights

• Maria's career was born from what is missing in the art world. (2:35)

• Democratizing and demystifying the art world. (6:29)

• Making your own rules when using the free marketing tools of Instagram. (12:32)

• There is more than one right way to be an artist. (16:06)

• Maria's daily interactions with artists. (19:20)

• How does Maria decide which artist offerings to pursue? (24:22)

• The role that a curated Instagram feed plays in discovering artists. (30:24)

• Additional online details that attract Maria to an artist. (35:27)

• A look into Maria's new book How Creativity Rules the World. (40:15)

• Curiosity and the original artist's mind. (46:36)

Mentioned

• Alma Woodsey Thomas

• Art Basel and UBS Global Art Market Report 2022

• SPRING/BREAK Art Show

• MariaBrito.com

• @MariaBrito_NY on Instagram

The Art Biz Connection

The Wildly Productive Get Organized Challenge for Your Art Biz

Resources

• Show notes, images, and listener comments

• How to Price Your Art free report

• Art Biz Connection artist membership

Quotes

• "One of the things that helped me succeed was that I was so interested in portraying artists in a different light." — Maria Brito

• "We have to acknowledge that, for the most part, these buckets of technology have definitely helped us democratize and streamline and find clients and find collectors that otherwise would be impossible." — Maria Brito

• "There hasn't been a better time in history to be an artist." — Maria Brito

• Being able to have control over how you present your message is just a gift." — Maria Brito

• "Artists have to treat their Instagram account as their own gallery." — Maria Brito

• "The point of being curious is to find more opportunities." — Maria Brito

Guest Bio

Maria Brito is an award-winning New York-based contemporary art advisor, curator and the bestselling author of How Creativity Rules The World. A Harvard graduate, originally from Venezuela, Brito has been selected by Complex Magazine as one of the 20 Power Players in the Art World she was named by ARTnews as one of the visionaries who gets to shape the art world. She has written for publications such as Entrepreneur, Huffington Post, Elle, Forbes, Artnet, Cultured Magazine, Departures, and more. In 2019, she launched "Jumpstart", an online program on creativity that has been taken by over 1000 people ranging from artists to entrepreneurs.