On today's episode of the Off the Clock Show with hosts Shawn Gervais from OrbisX and Marty Hill from hyperClean, we discuss the importance of learning to pivot and predict when the market is changing and how not doing so can spell failure for your business. We also discuss the importance and key differences of a true brand and how to create an exceptional business by doing consistent things differently that become associated with your business so customers will pay a premium to buy from your business because they believe in the brand. The Just the Tip segment of the Off the Clock Show brought to you by OrbisX CRM for detailers and hyperClean car care products.