Shifting Focus with John Bunn

Most Wedding Filmmakers are unintentionally messing up their Discovery Calls. Today, John is breaking down 10 mistakes he sees that wedding filmmakers constantly are making. If you are one who struggles on your sales calls, this episode is for you. John is digging deep into ways you can make improvements today on your calls.

Recently, Nick watch the movie 'Here' that stars Tom Hanks and Robin Wright. A big takeaway from the movie Nick had was that fear of the unknown can stop you from moving forward. In today's episode Nick shares a few ways that he is currently moving from 'here' and how to get to 'there' where he wants to go in his business.

In today's episode, John is breaking down 6 things you are getting wrong in your proposals. We know that selling weddings can be hard (especially in 2025). But John has seen his booking percentage go from 16% in 2024, to 36% in 2025. How is he doing this? Well, a lot of things are happening. But one of the main things is understanding how to send out proposals that will get you a 'yes' from your dream client. So tune in this week to this brand new episode, and learn what you should be considering with your proposals.

Check out our outsourcing partners: https://howtofilmweddings.com/outsourcing

It today's episode, John breaks down his 2025 instagram strategy that has recently booked him 15+ events, plus over $150k in bookings. Things have changed in the market, and if you're not using Instagram to build your brand, we strongly recommend you listen to this episode. John holds nothing back in this episode and digs deep into his actual strategy, his analytics, and his mindset for Instagram in 2025.

In today's episode, John interviews Kyle Hustis from Hustis Film Co about how he has taken big risks, and they have paid off in business and creatively. We dive into his story of how he went from working full-time as a nurse, to developing a brand that is now one of the top filmmakers in the Phoenix Arizona area. His vibe is fresh, his hair is even better. He slid into our DMs and it worked, he's now on the podcast. You don't want to miss this one, we promise.

Check out his work here: https://hustisfilmco.com/ Follow him on IG here: https://www.instagram.com/kylehustis/

Thanks to today's sponsors VidFlow: https://howtofilmweddings.com/vidflow MusicBed: https://howtofilmweddings.com/musicbed

Applications are open for Mastermind: https://howtofilmweddings.com/mastermind

Mastermind 2025 is here. And it is ALL NEW. In this week's episode we dive into what we've learned in our first 4 years of doing mastermind, and how we are changing things up to serve our audience even better. We have completely changed the program, and can't wait to share with you what is new. We know that 2024 was a dumpster fire for so many of you, and think that Mastermind might be the perfect fit to get you out of any ruts you might be in.

Check out our Mastermind program here: https://howtofilmweddings.com/mastermind

We open enrollment for Mastermind 2025 on January 27th. Join the waitlist to be notified when we go live: https://howtofilmweddings.com/mastermind

We just got back from our mastermind retreat and it was an incredible experience! If you'd like to see some highlights make sure you head to our instagram account (https://instagram.com/howtofilmweddings). One thing we did this year was have a panel discussion with our guest speakers to answer our student's questions.

The panel included John, Nick, Matt Johnson, Films by Stanton, Multiply Sound, The Creative Cabana and Kennidy Nicole Films.

We discuss working with clients, retirement, passion and how age doesn't matter. Enjoy this little glimpse into what it's like to be a part of mastermind.

Nick's Arizona Ambience: https://youtu.be/PS0189ESsEU?si=8JJ12ZBI3jnpHh8W

Join the Mastermind Waitlist: https://howtofilmweddings.com/mastermind

Creativity will often fill the space that you give it. When you don't have time for creativity you tend to be less creative. Your edits won't be as fulfilling. You'll often feel like the work you are creating is a little... blah. On the flip side, when you spend time focusing on being creative you'll end up being more fulfilled in what you do.

In this week's episode John and Nick share how they've lately. made space for creativity and how it has impacted their lives and businesses.

Nick's Ambient YouTube channel: https://youtube.com/@theambientretreat

Join the Mastermind Waitlist here: https://howtofilmweddings.com/mastermind

In Today's You Asked Episode we answer the question, "Should you add content creation collections for your clients?" The wedding video landscape is changing, and content creators are popping up all over the place. So, should you add this service to your offerings?

John shares his thoughts on the question and if he thinks adding content creation to your collections is the way to go.

Join the Mastermind Waitlist: https://howtofilmweddings.com/mastermind

Happy New Year from us to you! Can you believe it is already 2025!? As HTFW enters into our 8th (has it really been 8!?) year of wedding video education we are so excited about what is on the horizon. The world has changed a lot over the past 5 years, and one of the things with that change is our mindest.

In this week's episode John shares more about his mindset shift and how things are different for him going into 2025. Over the past 3 months he has grown his instagram following by hundreds, but more importantly it has lead him to real bookings. If you want to grow your business you have to treat something like instagram as your job. We hope this episode encourages you to take steps forward in your business as we settle into this 'new normal' for our industry.