Shifting Focus with John Bunn

Here's the truth: no one's hiring you just for the thing you do. They're hiring you for how you make them feel—from the first DM to the final delivery.

In today's episode, I'm unpacking what it really means to sell an experience, not just a service. I'll share a story from a recent wedding in Highlands, North Carolina that reminded me how powerful client experience truly is—and how it can make couples fall in love with your work before they ever see it.

If you're a wedding filmmaker, photographer, planner, or vendor of any kind, this episode will challenge you to rethink the way you position your business—from your first impression to five years after the wedding.

→ Connect with me: Website | Instagram

🎧 Big announcement coming next week—don't miss it.

In today's podcast Nick sits down and encourages you to 'Do The Thing' whether that means doing something that you need to do in your business, OR focusing in on doing the thing that will give you real fulfillment and enjoyment in your life.

Spoiler alert: you're not just selling a video, a photo gallery, or a floral arrangement. You're selling peace of mind. You're selling trust. You're selling the confidence that your couple's day is going to feel how they've always imagined it.

In this episode, we're talking about the deeper transformation your clients are actually buying—and how to reframe your messaging, pricing, and brand experience around that. Whether you're a filmmaker, photographer, planner, or any creative in the wedding industry, this is the mindset shift that unlocks higher pricing, better clients, and stronger referrals.

→ Connect with me: https://www.johnbunnfilms.com https://instagram.com/johnbunnfilms on Instagram

Ever thought about offering both photo and video for weddings—but felt too intimidated to try it? In this episode, I'm breaking down exactly what happened when I took the leap and shot my first full wedding weekend as both the lead photographer and videographer. From what I charged and included, to gear choices, prep, team leadership, editing workflows, and the lessons I learned—this is a raw, honest look behind the scenes of expanding your creative skill set without burning out.

Whether you're a filmmaker curious about adding photography, or just someone who wants to learn from a big first step, this one's packed with real talk and practical insight.

→ Try Imagen AI (My Editing Software): https://imagen-ai.com?ref=johnbunn (Yes, I used it to help cull and edit over 1,500 images in a fraction of the time.)

→ Connect with me: Website | Instagram

Building a portfolio that attracts your dream clients doesn't require perfection—it requires intention. In this episode, I'm sharing how I built a high-end photography portfolio before I had the bookings to match. From identifying my ideal buyer to curating my early content with precision, I'll walk you through how I reverse-engineered demand without faking it or waiting for permission. Whether you're a planner, videographer, photographer, or any wedding pro, this episode is your permission slip to start showing up like the business you want to become.

→ Connect with me: Website | Instagram

Last year, I made a major move: I added photography to my wedding business after years of specializing in video. In this episode, I'm sharing why I made that transition, what it's done for my creativity, and how it's reshaped the way I think about my business.

I'll walk you through how I shot 25+ sessions for free, turned a couple of those into high-paying clients, and built a photography portfolio that's already booked over $10,000 in my first season. I'm also opening up about the challenges — like building timelines, learning flash, and what it really takes to step into a new lane.

If you've been feeling the pull to evolve or expand, this one's for you. This journey has opened my eyes to what's possible when you're willing to make a change.

📸 See more of my work at https://www.johnbunnfilms.com 📷 Follow an instagram at https://instram.com/johnbunnfilms

Want more word-of-mouth bookings without having to beg for referrals? In this episode, John breaks down how to build a referral engine that runs on trust, relationships, and being the kind of creative people want to talk about. Whether you're just getting started or trying to book higher-quality work, this framework will help you grow your business behind the scenes — without relying on ads or awkward asks.

🔗 More from John Bunn: Website: https://www.johnbunnfilms.com Instagram: https://www.instagram.com/johnbunnfilms Join the Instagram Growth Waitlist: https://johnbunn.myflodesk.com/instagram

The things that AI can do in this world is incredible, and it was only a matter of time before an incredible product came along and revolutionized the wedding video industry. Well, Maclean Carlson from Hello Tomorrow Films has been working on something truly mind blowing!

Plotline is an AI tool that takes all of the audio from your wedding and creates a story script with an emphasis on story.

Learn more about Plotline: https://www.plotline.pro/?via=nick Follow plotline on instagram: https://instagram.com/plotline.pro

🎯 Ready to raise your prices and book better clients? In this episode, John breaks down the five biggest things that helped him go from undercharging to building a premium brand that attracts high-end couples. If you're a wedding filmmaker (or any creative) looking to grow your business with intention — this one's for you.

🔗 More from John Bunn: Website: https://www.johnbunnfilms.com Instagram: https://www.instagram.com/johnbunnfilms Join the Instagram Growth Waitlist: https://johnbunn.myflodesk.com/instagram

In February of 2025 Nick only had 10k of bookings for the year. So he put his head down and got to work. By taking advantage of the weddings he did have, the relationships he has built over the years, and making himself more known on social media he was able to get some weddings on the books.

In this episode Nick shares what he did and how he did it.