This special Black Friday and Cyber Monday episode features advice from seven Shopify merchants, including Momofuku, Dieux Skincare, Jono  Pandolfi Designs, Magnolia Bakery, Offlimits, Bandit Running, and perfectwhitetee.

To learn more about the podcast, find past episodes and show notes: https://www.shopify.com/blog/topics/podcasts

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Tim and Nick West took a scrappy approach to building Bandit, their community-first apparel company for runners. They didn’t bring it up at their run club and they didn’t do any paid advertising in the first year. Here’s how Bandit grew organically and continues to empower the running community.

For more on Bandit and show notes: https://www.shopify.com/blog/bandit-community

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Jen Liao transitioned her popular restaurant into the full blown DTC brand, MìLà, turning her family recipes into a thriving food business. She shares tips for making the switch and handling quality control, marketing, and community building.

For more on MìLà and show notes: https://bit.ly/3tQ2Q24

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Marcus Milione launched and scaled his business, Minted New York, by sharing his journey online. Throughout development, he brought customers for the ride, incorporating their feedback along the way. Learn how to build in public and earn trust as the face of your brand.

For more on Minted New York and show notes: https://bit.ly/3Fnh7pD

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Ryan Close established a new product category with his company Bartesian, created competition for his own brand, and signed major licensing deals with some of the largest liquor companies in the world.

For more on Bartesian and show notes: https://bit.ly/46Tqrgu

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How did Charlotte Palermino build a tight-knit community on TikTok and launch her brand, Dieux Skin? Listen to discover her formula for standing out on social media and creating community with your marketing machine. 

For more on Dieux Skin and show notes: https://bit.ly/3ZTMK3A

Create a clear plan for your social media strategy: https://bit.ly/3HVAPuv

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To celebrate Latinx and Hispanic Heritage Month, Ali Mejia and Mariela Rovito discuss how they’ve built longevity into their sleepwear brand, Eberjey, while keeping creativity alive. 

For more on Eberjey and show notes: https://bit.ly/45j3FOd

Download our FREE template to help you manage cash flow- https://bit.ly/3noeyyd

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Nik Sharma, “The DTC Guy,” kicks off the Shopify On Location in New York series with his marketing playbook. His recommended combination of organic content and paid media has helped grow some of the biggest DTC brands, including Juneshine and Caraway.

For more on Nik Sharma and show notes: https://www.shopify.com/blog/nik-sharma-marketing

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Shopify On Location is back on the road again, this time to share valuable insights from some of the most notable founders and industry experts in New York City. 

We’ll dive into things like designing the right products to the ideal way of communicating with your customers. 

Join hosts Benjamin Gottlieb and Shuang Esther Shan each Thursday for the next few months for Shopify On Location from New York City. 

If you're a fan of these stories and would like to hear more in-person interviews - make sure to subscribe and leave a review wherever you get your podcasts. 

For full catalog of episodes, check out Shopify Masters here: https://www.shopify.com/blog/topics/podcasts

Subscribe and watch Shopify Masters on YouTube!

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Miguel Leal and his co-founders discovered that Mexican dining had evolved in the US, while the Mexican food products found at the grocery store remained stale. With Somos, the team hopes to create the “pasta sauce” of Mexican meals, making the cuisine more accessible for at-home cooks.

To learn more about SOMOS and find show notes: https://www.shopify.com/blog/somos-cpg-trends

Subscribe and watch Shopify Masters on YouTube!

Sign up for your FREE Shopify Trial here.