You'll learn from two entrepreneurs who built a multi-million dollar business by going direct to consumers. 

The Groomsman Suit makes high-quality suits and tuxedos you will own, for less than the cost of a rental. For the big day and beyond. 

For more on The Groomsman Suit and show notes: http://www.shopify.com/blog/the-groomsman-suit-seo 

• How to identify when your business model is "good enough" 
• The strategy this company used to rank on top of search engines without spending too much on marketing 
• How they used virtual appointments to sell more clothing 

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In this episode of Shopify Masters, Denise shares her business journey of building a consumer packaged foods company from scratch and how she worked through many seemingly impossible hurdles. From finding an allergen-free facility to facing over 80 rejections from investors, we dig into the realities of challenging industry norms. 

For more on Partake Foods and show notes:  www.shopify.com/blog/partake-foods-fundraising  

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You’ll learn from an entrepreneur how and why they focused all their efforts on influencer marketing in just one city at a time to launch their brand

Fable creates premium quality home accessories that make designing the perfect space effortless.

For more on Fable and show notes: http://www.shopify.com/fable-influencer-gifting 

• Why this brand envisions itself first and foremost as a tech company 
• How to protect yourself against missteps when you are developing physical products 
• The benefits of focusing all your marketing efforts on just one city at a time 

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You’ll learn from an entrepreneur who moved to China to join an accelerator to launch their wearable technology brand.

HabitAware’s keen smart bracelet uses gesture detection technology to bring awareness to debilitating & trance-like hair pulling, skin picking & nail-biting, making their customers "HabitAware" and allowing them to take control.

For more on HabitAware and show notes: https://www.shopify.ca/blog/habitaware-accelerator  

• The biggest benefits of joining an accelerator 
• How to run ads when you are in a heavily regulated industry 
• How to successfully pre-sell your products in-person and online 

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In this episode of Shopify Masters, we chat with Rachael Corson of  Afrocenchix on how the business was created and how COVID-19 has challenged the duo to find new ways to grow. Joycelyn Mate and Rachael Corson founded Afrocenchix to create safe and effective products for Afro, coily and curly hair. 

For more on Afrocenchix and show notes: https://www.shopify.com/blog/afrocenchix-marketing  

• How to transition from side hustle to a full business 
• How the pandemic affected their business but found ways to adapt 
• How this entrepreneur consistently invests in their employees' training 

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Hagan Ski Mountaineering sells advanced backcountry skiing gear for accomplished skiers who want to accomplish more.  

For more on Hagen Ski Mountaineering and show notes: https://www.shopify.com/blog/hagan-ski-mountaineering-distributor  

• How to help retailers sell and educate customers on your products 
• How to balance between selling to retailers and selling directly to consumers 
• How to identify and overcome the biggest hurdles for your customers that stop them from buying 

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We chat with Kirpal Bharaj of Stay Sixty on how he launched a reusable water bottle company that combines sleek, Scandinavian-inspired, aesthetic with intuitive design innovation. 

For more on Stay Sixty and show notes: www.shopify.com/blog/stay-sixty-manufacturing  

• How to use big brand strategies when starting a smaller business 
• The hidden six-figure costs in manufacturing 
• How to use Facebook ads to introduce a new product to the marketplace 

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From this episode, you’ll learn the three key components that allowed this jewelry business grew to a seven-figure business. From manufacturing to influencer marketing, Akram breakdown his complete business journey. 

For more on Nominal and show notes:www.shopify.com/blog/nominal-influencer-marketing  

Tune in to learn:  

• What questions you should ask manufacturers before partnering with them 
• Their game plan for selling as many products as possible at trade shows 
• The best way to approach influencers to improve the chances of them working with you 

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In this episode, you’ll learn how Lebron James’ supplement company established itself as a leader in the supplement space. 

Ladder is a sports nutrition company dedicated to creating high-performance, NSF Certified for Sport® workout supplements for daily use. https://www.shopify.com/ladder-brand-identity 

Tune in to learn 

• How this entrepreneur establishes brand identity to increase the perceived value of their brand and to charge a higher pricepoint 
• How they decide what kind of information should be and should not be present on each page of their website 
• What is like to run a business that involves huge celebrities like Lebron James and Arnold Schwarzenegger 

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We want to hear from you! Have feedback about the show or suggestions on who you like to hear from next? Take our short listener's survey here: https://www.shopify.com/survey  

Tune in to learn: 

• Julie's journey of turning home remedies into a natural skincare line with a cult following
• How Province Apothecary was featured in notable publications like Vogue Magazine, Goop, Refinery 29
• Why content marketing played a vital role in scaling the business

For more on Province Apothecary and show notes: www.shopify.com/blog/province-apothecary-pivot

Subscribe and watch Shopify Masters on YouTube!

Sign up for your FREE Shopify Trial here.