Future Commerce

Shoptalk Spring Recap: STRATA, Snoop Dogg, & the Simulacra

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Recording LIVE from the show floor of Shoptalk Spring 2026, the Future Commerce team brings our hottest takes and deepest insights from this year’s event. PLUS: We celebrated the launch of our newest zine, STRATA Vol. 001, with over 150 of our favorite people (including Snoop Dogg?). Get your copy at futurecommerce.com/strata. 

Our Week In the STRATAsphere
Key takeaways:
  • AI was the headline theme, but the humanity angle landed harder with attendees.
  • In-booth content creation has become the industry standard; Future Commerce pioneered it in 2017.
  • FedEx's Jason Brenner reframed logistics as a brand trust moment, not just a last mile.
  • Victoria's Secret CEO Hillary Super showed what vision-led turnarounds actually look like.
  • Curious people will always find leverage. AI just multiplies what they were already doing.
  • “Maybe by this time next year, we will see OpenClaw-specific agencies on the show floor.” – Phillip 
  • "If you're inherently curious and someone who likes to problem solve...AI is gonna help you, totally, without a doubt." – Alicia
    • In-Show Mentions:
    • Get STRATA
    • FedEx: Same-Day Local
    • Subscribe to catch our full recap on Insiders
      • Associated Links:
      • See more post-show coverage in The Senses
      • Check out Future Commerce on YouTube
      • Check out Future Commerce Plus for exclusive content and save on merch and print
      • Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
      • Listen to our other episodes of Future Commerce

        • Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!


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        Future CommerceBy Phillip Jackson, Brian Lange
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