Podcasting can be a great way to market your business, and add a human touch to your company. But does this mean that every business should be running its own podcast? 

On this episode, we're joined by Jacob, who's Head of Marketing here at The Podcast Host and Alitu. On this episode we'll cover: 

- How someone might decide whether or not podcasting around their business is the right move.
- Potential differences between a business podcast and a creative outlet or hobby show.
- Examples of business podcasts that are "doing it right".

Podcasting can be a great way to market your business, and add a human touch to your company. But does this mean that every business should be running its own podcast? On this episode, we're joined by Jacob, who's Head of Marketing here at The Podcast Host and Alitu. On this episode we'll cover: - How someone might decide whether or not podcasting around their business is the right move. - Potential differences between a business podcast and a creative outlet or hobby show. - Examples of business podcasts that are "doing it right".

Should ALL Businesses Be Podcasting? (And What Makes a Good Business Podcast?)

PodCraft takes you from novice podcaster to confident broadcaster. We’ll teach you how to start and grow a successful podcast in our easy-to-follow seasons.  Let’s start at the start with the groundwork and planning stages. Why do you want to podcast, who do you want to reach, and why? Then, let’s learn what we’ll need to record, publish, and distribute it. Once that’s done, we move on to marketing, growth, and monetisation. Here, we help you to reap the rewards of all your hard work.  On PodCraft we also run regular Q&amp;A episodes, offer analysis and data on the podcasting industry, and talk about the latest tools, tips, and tactics that are improving our own processes and workflows.

Business

Education

How To

Marketing

PodCraft takes you from novice podcaster to confident broadcaster. We’ll teach you how to start and grow a successful podcast in our easy-to-follow seasons. Let’s start at the start with the groundwork and planning stages. Why do you want to podcast, who do you want to reach, and why? Then, let’s learn what we’ll need to record, publish, and distribute it. Once that’s done, we move on to marketing, growth, and monetisation. Here, we help you to reap the rewards of all your hard work. On PodCraft we also run regular Q&A episodes, offer analysis and data on the podcasting industry, and talk about the latest tools, tips, and tactics that are improving our own processes and workflows.

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Should ALL Businesses Be Podcasting? (And What Makes a Good Business Podcast?)

Should ALL Businesses Be Podcasting? (And What Makes a Good Business Podcast?)

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