What happens when the craze for new weight-loss drugs hooks up with gyms and fitness studios?

We’re about to find out, based on a couple of announcements from industry leaders in the last few months.


And on this week’s episode, we have a leading industry researcher to help us see the opportunity here for gym and studio owners. Welcome to Optimal Aging, the show for fitness leaders trying to grow businesses by reachin more people over 50. I’m your host, Jay Croft, of Prime Fit Content.


And, if you’re like me, you might be wondering how a prescription medication like Ozempic or Wegovy to lose weight is going to get more people exercising… Right? Why bother going to a gym when you can take an injection or swallow a pill.


Well, lucky for us all, Eric Durak isn’t like me – and he’s here to explain it in a way that’s enlightening and, really, just very intriguing under the broader umbrella of how fitness, medicine, and insurance might work together in the future.


Resources

Eric Durak on LinkedIn
Medical Health and Fitness (medhealthfit)
My new course to motivate men over 50 to get off the couch and into fitness
Life Priority Supplements -- Affiliate Discount  here
Prime Fit Content – Engage the over-50 market