Sharing secrets shouldn’t be frowned upon. Being open, transparent, and candid can work in your favour. Today I’m speaking to someone who doesn’t hide much, John Lee Dumas, host of Entrepreneurs on Fire, one of the world’s most popular business podcasts. John shares almost everything, from his exact monthly income, his tax saving schemes and intimate tours of his house. Today, I explain the psychology behind sharing secrets, and how John’s business probably benefited from his transparency. 

Listen to my bonus episode with JLD: https://nudge.ck.page/25236676ed

Listen to Entrepreneurs on Fire: https://www.eofire.com/podcast/

JLD’s website: https://www.eofire.com/

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