[Un]Churned – The No. 1 Podcast for Customer Retention

Should we ease the workload of superhero customer success managers? ft. Sarah Parker (BetterUp)


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#updateai #customersuccess #saas #business

Sarah Parker, SVP, Global Customer Success at BetterUp joins the hosts ⁠⁠Kristi Faltorusso⁠⁠, ⁠⁠Jon Johnson⁠⁠ & ⁠⁠Josh Schachter⁠⁠. They discuss the need for a transition from high-touch to low-touch customer interactions and the mindset shift required for CSMs for a self-service approach.
Timestamps
0:00 - Preview
1:02 - Josh's childhood bedroom & Men need pillows
2:36 - Wish Jon a Happy Birthday!
4:15 - Meet Sarah Parker & Learn about BetterUp
6:42 - How coaching equips leaders to navigate challenges
10:30 - Challenges at BetterUp
13:00 - High-touch approach for customer success
14:40 - Challenges despite a high NPS
18:18 - Services offered by BetterUp
22:04 - Mindset transition from a service provider to a partner
25:15 - Augmenting CSMs & enabling customers as platform owners
29:10 - High demand for low-touch models faces resistance.
31:45 - Articulating worth for maximizing impact
33:54 - CSMs are trained to be a superhero
35:33 - Transitioning from UiPath to BetterUp was personal
37:35 - Wrap up!
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👉 Follow the podcast
Youtube: ⁠⁠https://youtu.be/H6mnKkpU2lI?feature=shared⁠⁠
Apple Podcast: ⁠⁠https://apple.co/3dfWXmD⁠⁠
Spotify: ⁠⁠https://spoti.fi/3KD3Ehl⁠⁠
👉 Connect with the guest
Sarah Parker: https://www.linkedin.com/in/sarahkparker/
👉 Connect with hosts
Jon Johnson: ⁠⁠https://www.linkedin.com/in/jonwilliamjohnson/⁠⁠
Kristi Faltorusso: ⁠⁠https://www.linkedin.com/in/kristiserrano/⁠⁠
Josh Schachter: ⁠⁠https://www.linkedin.com/in/jschachter/⁠⁠
👉 ⁠⁠Sign up for ⁠UpdateA⁠⁠I⁠ - the only Zoom virtual assistant for customer-facing teams.
👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at ⁠⁠⁠https://blog.update.ai/⁠⁠⁠
👉 Get the advice and insights you need to thrive in Customer Success. ⁠Subscribe to the ⁠⁠CS Insider Newsletter⁠⁠


👉 Check out the most loved episodes

  • ⁠⁠⁠Who Wins the Tug-of-War, Team Customer Success or Team Sales? ft. Hamish Stephenson ( Selr.io)⁠⁠⁠
  • ⁠⁠⁠How to Keep Customers from Churning When Renewal Budgets Are Tight ft. Gillian Heltai, CCO (Lattice)⁠⁠⁠
  • ⁠⁠⁠CS [Un]churned: Do We Really Need QBRs With Every Customer?⁠⁠⁠
  • ⁠⁠⁠Transitioning Into a Customer Success Role: The Before and After ft. Julie Raeder (CSM, Dooly)⁠⁠⁠

  • 👉 Past guests on The Unchurned Podcast include ⁠⁠⁠Nick Mehta (GainSight)⁠⁠⁠⁠⁠⁠Mike Molinet (Branch)⁠⁠⁠⁠⁠⁠Edward Chiu (Catalyst)⁠⁠⁠,⁠⁠⁠ Kristi Faltorusso (Client Success)⁠⁠⁠, and customer success leaders and CCOs from top companies like  ⁠⁠⁠Cloudflare⁠⁠⁠⁠⁠⁠Google⁠⁠⁠⁠⁠⁠ Totango⁠⁠⁠,⁠⁠⁠  Zoura⁠⁠⁠, ⁠⁠⁠Workday⁠⁠⁠⁠⁠⁠Zendesk⁠⁠⁠⁠⁠⁠Braze⁠⁠⁠⁠⁠⁠BMC Software⁠⁠⁠⁠⁠⁠Monday.com⁠⁠⁠, and best-selling authors like ⁠⁠⁠Geoffrey Moore⁠⁠⁠ and ⁠⁠⁠Kelly Leonard⁠⁠⁠.

    ______________________
    Unchurned is presented by UpdateAI
    About UpdateAI
    At UpdateAI our mission is to empower CS teams to build great customer relationships. We work with early & growth-stage B2B SaaS companies to help them scale CS outcomes. Everything we do is devoted to removing the overwhelm of back-to-back customer meetings so that CSMs can focus on the bigger picture: building relationships.

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