Should You Split Your Estate Agency Fee? Expert Advice from Rupert Collingwood

In today’s fiercely competitive UK property market, the question of whether to split your estate agency fee has never been more relevant. Rupert Collingwood, an experienced London broker, explains why charging the right fee and working collaboratively with other agents might be the best way to stand out from the crowd.

Over the last two decades, average fees have dropped from 1.6% to around 1%, largely due to commoditisation and the dominance of portals, which have made most agents’ services feel almost identical. Rupert argues that by charging a proper, fair fee, agents can afford to share commissions and work together for the benefit of vendors and buyers alike.

He highlights how collaboration can improve the customer experience and build trust, especially when agents put aside ego and focus on what really matters, getting the best outcome for clients. Ready to rethink your approach and discover how cooperation could transform your agency? Listen now, and share your thoughts below!