Inside Google Ads with Jyll Saskin Gales

Should you use Target CPA bidding in Google Ads?


Listen Later

You've got questions about Target CPA bidding, and in episode 71 of the Inside Google Ads podcast, host Jyll Saskin Gales has answers! She clarifies the differences between Maximize Conversions and Target CPA bid strategies, offering insights into when and why you might consider switching. Jyll also advises whether to start new campaigns with Target CPA or not, and if it's necessary to change to Target CPA if Maximize Conversions is already performing well. She also debunks myths about bid strategy statuses, and whether or not you need to worry about the "learning period."

Plus, stay tuned 'til the end of the episode for a new Insider Challenge!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode71 

Google Ads Coaching
Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode71 

Learn more about this topic on Jyll's Google Ads blog
Maximize Conversions vs. Target CPA: A Complete Google Ads Guide: https://learn.jyll.ca/blog/do-you-need-to-set-a-target-cpa-with-maximize-conversions-bidding?utm_source=podcast&utm_medium=referral&utm_campaign=episode71 
Choosing the Right Target When Switching Bid Strategies in Google Ads: https://learn.jyll.ca/blog/choosing-the-right-target-when-switching-bid-strategies-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode71 
What does Eligible (Limited) Bid Strategy mean in Google Ads? https://learn.jyll.ca/blog/what-does-eligible-limited-bid-strategy-mean-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode71 

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro 
https://www.threads.net/@the_google_pro

...more
View all episodesView all episodes
Download on the App Store

Inside Google Ads with Jyll Saskin GalesBy Jyll Saskin Gales

  • 4
  • 4
  • 4
  • 4
  • 4

4

6 ratings


More shows like Inside Google Ads with Jyll Saskin Gales

View all
The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

The Digital Marketing Podcast

114 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,448 Listeners

Shopify Masters by Shopify

Shopify Masters

375 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,792 Listeners

Pivot by New York Magazine

Pivot

9,257 Listeners

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing by Chris Schaeffer, Certified Google Ads Specialist

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

323 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,259 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,370 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

7,165 Listeners

EXPANDED Podcast by To Be Magnetic™ by To Be Magnetic™

EXPANDED Podcast by To Be Magnetic™

3,281 Listeners

My First Million by Hubspot Media

My First Million

2,624 Listeners

The Google Ads Podcast by Solutions 8

The Google Ads Podcast

11 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

352 Listeners

Google Ads Unleashed | Winning Strategies for E-Commerce Marketers by Jeremy Young

Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

0 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

87 Listeners