In today’s episode of the LIVE Unreal Podcast, we’re sharing the final part of Jeff’s conference from Orlando Florida. Jose Medina is a certified real estate expert and one of Jeff’s good friends. In this episode, he goes over why nurturing your database is so important to running an efficient business in 2023. 

Jose’s real estate team did over 900 transactions last year, and he also owns three teams as well as Powered By Impact. He has his finger on the pulse of every aspect of the real estate industry, so if anyone understands what’s happening in the market right now, it’s Jose. 

Many agents in today’s market are reassessing their marketing budgets and trying to figure out how to best spend their money and time. As a result, some people have decided to cut back on client events. However, Jose is taking the opposite approach. Instead of cutting back, he is bumping up the number of client events from four a year to six. It may sound odd, but his reasoning is simple: Now more than ever, connecting with your database should be your No. 1 priority. 

We also discussed:

• The difference between finding/nurturing leads

Quotes

“Your database is your business.”

“Now is the time to reinvest in your marketing.”

Key Points 

1. Your database is the lifeblood of your business. Some agents excel at getting people into their databases, while others are naturally great at staying in touch with them. If you want to be a truly successful agent, however, you need to be amazing at both. 

2. A great way to stay in touch with your database is to host client events. During these tough times in the market, it’s more important than ever to find what marketing items get you your best return on investment. For Jose, that means doubling down on client events. These are fantastic marketing tools because they help funnel people into your database while keeping in touch with those you already know.