Today we talk about the million-dollar question - what should you charge for your products or services? In this episode I take you through a consideration process to help you arrive at a customer informed price point. 

Before you start exploring the process outlined in the episode make sure you have a really good understanding of your ideal client. I take you through a few brief considerations in the episode. You might even want to listen with your customer persona in mind as it will help you answer the prompts in the moment. 

We’ll explore a process for determining your offerings perceived value and how you can create uniqueness or shorten the duration of transformation. I’ll also dive deep into the CEO psychology required for selling your offers and WHY this is a consideration I interweave with all my clients when it comes to setting pricing. 

Finally, you’ll hear a couple of quick tips when it comes to buyer psychology you might want to consider in your next launch. 

LINKS

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