Simple Online Business: Business Strategy for Moms

Many of us struggle with confidence, which, by the way, is very normal and is very much part of having a business and being an entrepreneur.

On today’s episode of the Simple Online Business podcast I’m talking about confidence as a mental discipline, how to manage these types of feelings and building on existing confidence.

YOU’LL LEARN:

• Why it’s important to reflect on your wins and impact, no matter how big or small
• How to build and maintain confidence and what to avoid when feeling fragile
• How music can lift your spirits and the impact of confidence boosting songs
• Why it’s important to pull from a foundation of existing confidence instead of focusing on  the skepticism

Text us and let us know what you thought of the episode

Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Recently someone asked how much I made in my first 3 years of business. Here’s the answer:

2017: $40 (not a typo)
2018: $42k
2019: $210k

And if you know my story, you know I made almost $800k in 2020, year 4.

On today’s episode of the Simple Online Business podcast, I’m sharing the two major things I did in 2019 to grow, and the one thing I did in 2017 and 2018 that set me up for explosive growth in 2019 and 2020.

YOU’LL LEARN:

• The significance of playing big and growing belief and confidence
• How to stand out from other coaches/business owners doing the same thing as you
• How to take responsibility for internal growth and be intentional about achieving goals
• Why I encourage you to dream bigger and set ambitious goals
• Why it’s important to take action, be willing to fail, and embrace internal growth

Text us and let us know what you thought of the episode

Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

How would you approach your business if it was your job? 
What would be different?

Every single business owner needs to ask themselves these two questions - because when we are making our own schedules and deciding our own workloads it’s really easy to NOT take things as seriously as we would if it was a job. 

It’s tempting to want to wait until the business is bigger or feels more serious to take it more seriously - but this is actually backwards. 

We have to take our business seriously before it feels serious. 

On today’s episode of the Simple Online Business podcast, I’m exploring the concept of "job mentality" in the context of online business success. I’m comparing different work mentalities—hustle, anti-hustle, and flow—and their impact on you as a successful business owner.

YOU’LL LEARN:

• How to embrace a job mentality in your business to create significant growth and success
• Why it’s important to transition from a hobby mentality to job mentality when building a business
• Why many people struggle with balancing the hustle mindset and other responsibilities

Text us and let us know what you thought of the episode

Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Do you hate failing?
Who doesn’t, right?

It’s disappointing and frustrating when things don’t work the way we wanted them too - plus, we all spent over a decade being programmed to believe that failure is really, really bad. 

I want to challenge you to shift your mindset towards failure. Instead of seeing it as a setback, view it as a necessary step forward. Being willing to fail, taking action quickly, and learning from both successes and failures are essential to achieving your business goals.

Failure isn't something to avoid; it's something that actually brings you closer to success.

On today’s episode of the Simple Online Business podcast, we’re talking failure. Specifically, the fact that failure has been part of the recipe every time my business has experienced BIG growth - and the fact that failure moves us closer to our goals, even though most people believe it means they are further away. 

YOU’LL LEARN:

• The significance of embracing failure and the necessity of taking action in your online business
• How to overcome the fear of failure and tendency to overthink and plan excessively
• How to learn from mistakes and take action quickly
• Why failure is a necessary part of the process of building a successful business

Text us and let us know what you thought of the episode

Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Did you know people have undeniable business growth when they niche down? People also have undeniable business growth without a niche.

Guess what, just like with nearly every other topic - there is nuance to the niche discussion.

We've all heard the success stories - coaches who find their niche and suddenly their business is successful. It's an attractive proposition, isn't it? The idea that by narrowing your focus, you can become the go-to expert in a specific area and that this leads to more clients, more impact, and more income.

But that isn’t always the case. 

On today’s episode of the Simple Online Business podcast, I’m bringing the nuance. I’m talking about why people suggest niches, what we’re trying to accomplish with a niche and how to accomplish that with or without a niche.

If you’re struggling with choosing a niche, you’re not going to want to miss this episode. I’m sharing a new approach to niching that will change the way you think.

YOU’LL LEARN:

• The importance of niching
• How to achieve differentiation and specificity without going the traditional niche route
• Why it’s important to choose a niche that resonates deeply with both yourself and potential clients
• Why you need a strong sense of self-awareness and self-confidence when to truly differentiate yourself

Text us and let us know what you thought of the episode

Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Have you ever asked yourself why clients aren’t buying from you?

You’re not alone.

Every business owner has had this experience of not getting as many yeses as they want - or even a full on dry spell without a yes.

It’s frustrating and can make you question everything and start looking for a job as a librarian.

But here’s the deal: this phase you’re in isn’t permanent - and you have more power in this than you think.

On today’s episode of the Simple Online Business podcast, I’m walking you through 6 reasons they might not be buying right now, and how to address those. We’re talking about offers, audience, value, consistency and so much more.

If you’re struggling with sales you don’t want to miss this episode!

YOU’LL LEARN:

• The common reasons why potential clients may not be purchasing from you and strategies to overcome this
• Why it’s important to make clear offers, target the right audience and demonstrate the value and results of your services
• How to create urgency in marketing and the best ways to market towards ready-to-buy clients

Text us and let us know what you thought of the episode

Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Want to sell more coaching? 

You’ve got to lead yourself: your thoughts and your feelings. 

Selling coaching is 99% mental work. You need to understand the emotional drivers behind buying decisions and leading yourself to inspire and attract clients. There's so much power in the visual of leading your thoughts and feelings, and that self-leadership is what's going to be irresistible to clients.

Today on the Simple Online Business podcast, I’m talking specifically to coaches about how to sell coaching: the psychological aspects of selling coaching, the importance of self-confidence and self-leadership and why emotional factors influence client’s hiring decisions.

YOU’LL LEARN:

• How to sell coaching and the mental work involved (99% is mental)
• The importance of self-confidence and the power of your thoughts in your own marketing
• Why people hire coaches and how emotional factors influence their buying decision
• Why leading yourself matters (and how to do it).

Text us and let us know what you thought of the episode

Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Have you ever posted a piece of content and if it doesn't immediately bring in a new client or go viral, you label it a failure?

In the entrepreneurial world, it's easy to get caught up in the success-fail binary. This is the idea that every action you take is either a resounding success or a complete failure. I see this happen all the time, especially when it comes to social media marketing.

This kind of thinking is not only demoralizing but can also lead to a dangerous cycle of discouragement.

Expecting instant results from a single action is a misconception that many business owners give in to. The truth is, success in business is rarely about one-off actions; it's about the cumulative effect of consistently providing value to your audience.

Today on the Simple Online Business podcast, I’m talking about this false binary, what’s wrong with it, why we think this way – and most importantly, how to shift your thinking in a way that will fuel you to keep showing up and NOT get discouraged when something you try doesn’t work the way you wanted it to.

YOU’LL LEARN:

• How to view the concept of success in your business efforts
• The importance of trusting the process and remaining committed to providing value, even when immediate results aren't achieved
• How to break free from the success-fail binary in business
• Why it’s imperative to analyze indicators of business success, such as engagement, sharing, and gratitude, as signs of value and potential client acquisition.

Text us and let us know what you thought of the episode

Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Last month, I hosted an event specifically for coaches to talk through the challenges and changes in the industry, the outlook for 2024, and how to grow your coaching business in 2024. 

One of the core messages from the event was the undeniable shift towards relational marketing. In the digital age, it's no longer just about broadcasting your message—it's about creating meaningful connections. As coaches, we must lean into building authentic relationships with our audience.

The response was incredible. So many people who came live said that it is exactly what they needed, it calmed them down and made them feel positive about being a coach again… and everyone said that they 100% would need to relisten to it when they were feeling down.

Because of this.. I wanted to release it in an easy to consume audio format so you can return to it anytime you need a loving coach slap to help you get inspired about your work.

The coaching landscape is changing, but with change comes opportunity.

YOU’LL LEARN:

• Why believing in what you're doing, and then showing up into the world with that belief is considered to be compelling marketing
• Industry trends and marketing strategies for 2024
• The importance of relational marketing and building genuine relationships with clients
• How coaches can adapt to the evolving landscape of the coaching industry to stay relevant and provide optimal support for their clients 

Text us and let us know what you thought of the episode

Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

I recently flipped through some old journals from prior times in my business - the one that really caught my attention was a month where I was going after a BIG goal that honestly felt impossible. 

It was fascinating to look back knowing that I had achieved the goal that month despite having zero belief that I would at the start. 

Sometimes, our biggest goals can seem delusional. But here's the thing: you need to believe in the possibility of achieving them before anyone else will.

Today on the podcast, I’m talking about what it takes to achieve big goals - the importance of mindset and belief - and giving some inspiration to all of you who have set big goals for 2024. 

YOU’LL LEARN:

• Why the importance of daily mindset and intentional belief is crucial in achieving your goals
• How the impact of consistency in building trust and credibility with clients leads to sales
• Why it’s important to embrace your 'delusional' dreams
• The significance of simplicity and consistency when taking action to achieve your goals
• Why leaning into a simple and realistic business plan is better than a complicated one every single time
• Why it's not about being perfect; it's about being present and delivering value regularly

Text us and let us know what you thought of the episode

Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.