Have you ever posted a piece of content and if it doesn't immediately bring in a new client or go viral, you label it a failure?

In the entrepreneurial world, it's easy to get caught up in the success-fail binary. This is the idea that every action you take is either a resounding success or a complete failure. I see this happen all the time, especially when it comes to social media marketing.

This kind of thinking is not only demoralizing but can also lead to a dangerous cycle of discouragement.

Expecting instant results from a single action is a misconception that many business owners give in to. The truth is, success in business is rarely about one-off actions; it's about the cumulative effect of consistently providing value to your audience.

Today on the Simple Online Business podcast, I’m talking about this false binary, what’s wrong with it, why we think this way – and most importantly, how to shift your thinking in a way that will fuel you to keep showing up and NOT get discouraged when something you try doesn’t work the way you wanted it to.

YOU’LL LEARN:

• How to view the concept of success in your business efforts
• The importance of trusting the process and remaining committed to providing value, even when immediate results aren't achieved
• How to break free from the success-fail binary in business
• Why it’s imperative to analyze indicators of business success, such as engagement, sharing, and gratitude, as signs of value and potential client acquisition.

Text us and let us know what you thought of the episode

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