Phil Agnew is the host of the UK's largest marketing podcast called "Nudge". He specialises in consumer behaviour and how to apply scientific principles at each stage of the marketing funnel. In today's episode, we talk about the science of marketing psychology and behaviour and how to use it in your business.

- How identifying behavioural and marketing psychological principles will help you to understand the science behind decision making for buyers.
- The 4-step marketing funnel and the scientific principles you can use at each stage to maximise your marketing and your message.
- The influence of illusions, social norms and other biases on the decision making process.
- Why being distinct within your niche/industry is more important than being different.

You can connect with Phil at https://www.nudgepodcast.com/ or search for Nudge wherever you get your podcasts.

SHOW LINKS:
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