In this episode of Add To Cart, we are joined by Iain Calvert from Boom Ecommerce.  Iain is an ecommerce consultant and trainer with 20 years experience. Originally from the UK, Iain now concentrates on the Australian market and helps Aussie brands do ecom better. In today’s chat, Iain shares his nifty P&L hack for working out which areas of your business you should focus on, he gets real about about Google attribution and we hear his carefully curated shopping list for buying ecommerce companies.

Links from the episode:

Boom Ecommerce

Shopify Plus (sponsored)

Questions answered:

• When founders are struggling with profitability, where’s the first place you look?
• When you’re looking at channel attribution, where is your source of truth?
• Why are you interested in buying ecommerce businesses rather than starting them?

This episode was brought to you by…  

Shopify Plus

About your host: Nathan Bush from Add to Cart 

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Iain Calvert from Boom Ecommerce

Iain helps Aussie & Kiwi eCommerces businesses increase profitability by applying what he has learned working for brands like Billabong and Quiksilver, with an approach he describes as sensible rather than over-hyped.  He coaches a group of eCommerce businesses and is growing the most profitable community of eCommerce businesses in Australia and New Zealand. He also loves a surf and is a bad spellar.

You can contact Iain at LinkedIn

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Email [email protected] We look forward to hearing from you!

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