Welcome to the What's Next! Podcast with Tiffani Bova.

This week, I'm excited to welcome Meredith Schmidt, who recently joined me on my LinkedIn Live show and is my first ever Salesforce guest. She is the EVP and GM of Revenue Cloud. She's responsible for creating products to manage the product-to-cash lifecycle and end-to-end revenue management.

THIS EPISODE IS PERFECT FOR…business leaders and anyone trying to align customer experience with financial results.

TODAY'S MAIN MESSAGE…running a business today means balancing growth with customer trust. Meredith Schmidt shares how her career leading revenue operations at Salesforce shaped her belief that finance isn't just about numbers, it's about enabling great customer experiences. From simplifying processes to removing friction, she explains why financial leaders have to think like customer champions if they want to drive sustainable success.

KEY TAKEAWAYS:

• Simplifying processes creates trust and unlocks growth.

• Strong revenue operations require alignment across sales, finance, and customer success.

• The best leaders make complexity feel simple for employees and for customers.

WHAT I LOVE MOST… Meredith's perspective that finance can be a driver of customer loyalty, not just a back-office function. By putting the customer at the center of revenue decisions, she shows how leaders can fuel both trust and growth.

Running Time: 26:03

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