In this episode, Mylance FounderBradley Jacobs shares his experience on LinkedIn and how consultants can use the platform to attract new clients. Bradley details the process of writing quality blog posts that demonstrate expertise, builds reputation as a thought leader, and drive engagement. We go over three optimizations you can make to your LinkedIn profile to better convert visitors, including writing a great job title, headline, and bio. Lastly, Bradley discuss different strategies to build connections on a daily and weekly basis that build your LinkedIn network.

In this episode Bradley sits down with Aaron Berger, the founder of ASB strategies, a boutique communications agency, and talks about building an agency from the ground up. They discuss the fears of starting a consulting business and how to overcome them. Aaron details his strategies and experience in building his freelance services into a mid 6-figure business, including his advice on payment structures, client acquisition, and how he treats each client with honesty and transparency.

2:16 How did you grow your business year after year?

4:10 Overcoming your fears when starting a business

9:35 Landing your first 2-3 clients

13:36 How Aaron's offer has shifted over the years

17:46 The strength of Aaron's referral network

19:20 Promoting the client, not yourself

21:48 Aaron's client acquisition strategy

24:00 How Aaron would build a 500k consulting company

26:20 Payment structure with clients

28:10 How many clients can you comfortably manage?

32:45 Brutal Honesty as a long-term strategy

34:50 How to 5x your Fractional Business revenue

37:43 What does consulting for agencies look like?

40:20 Final thoughts

Jake Huber is the founder and Chief Scale Officer of Venture Scaler. In this interview, he goes into depth talking about building his productised service business. He also shares his growth strategies including how he is able to get one lead per week by posting on LinkedIn.

In this interview, Abhishek Kumar, founder of Deep Research, shares his insights into his unique approach to starting a successful independent consulting business.

Starting from humble beginnings in multiple side hustles, Abhishek quit his full-time job to focus exclusively on his market research agency.

In this conversation, he explains his process of targeting a small, appropriate audience rather than casting a broad net to reach hundreds of thousands of people. He also shares his hiring strategies and pricing strategies.

0:00 Introduction

09:50 Working in IT to being a Market Research expert

15:19 Getting the first client

18:18 Networking with 5 people instead of 100

23:03 Raising Prices and Evolving Buyer Persona

25:34 Delivering Value at Different Price Points

26:43 Acquiring the First High-Paying Client

28:16 Finding clients in small communities

35:47 The Role of Mentors in Business Growth

39:19 Building a Team and Delegating Tasks

In this conversation, Jacki Leahy shares her journey of building a flourishing consulting agency, Activate the Magic where she helps companies optimize their revenue operations and go-to-market strategies.

She discusses how being 'aggressively helpful' helped her grow her business and how building a strong, helpful member of her community helps her get clients.

Chapters:

00:00 Introduction

01:30 Jacki's secret: Being Aggressively Helpful

05:26 The First Few Clients and the Growth of the Agency

09:22 The Puzzle Piece Shuffle Strategy

21:54 The Risks and Rewards of Agency Growth

25:24 How $100M Offer changed her life

27:34 The Value Equation and Entrepreneurship

29:44 Experimenting with New Services

31:14 Creating a Mastermind Community

32:51 Creating a Private Community

36:43 Transitioning from Personal Brand to Business Brand

39:06 Time Blocking and Setting Guardrails

46:07 Personal Branding

49:48 Growing LinkedIn Audiences

52:27 Conclusion

Resources:

In this mini-episode, Bradley Jacobs shares a 4-step process to help fractionals nail down their niche. This process has gone through multiple evolutions and the one shared in this episode is the latest one that works best.

In this episode, fractional marketing executive Mark Osborne dives into his experiences publishing his first book as a tool to establish credibility designed to serve his consulting practice.

He describes the process, systems, and strategies he employed for self-publishing, offering valuable tips for others considering a similar journey. Mark also shares his unique insights into developing efficient lead generation systems, with concepts such as focusing on the 'right' leads instead of more leads, and the importance of diversity and referrals in lead sources.

Chapters:

0:00 Spotify version

01:04 Introduction and Guest Welcome

01:49 The Inspiration and Process Behind Mark's Book

03:54 The Impact of the Pandemic on B2B Marketing and Sales

05:30 Target Audience of Mark's Book

11:18 The Investment and Process of Publishing a Book

13:34 Does publishing a book help in your consulting business?

25:42 The Importance of Systems in Business Growth

36:06 The Role of Referrals and Diversification in Lead Generation

41:59 The Power of Differentiated Positioning Strategy

46:50 Conclusion and Final Thoughts

Resources mentioned:

In this podcast, Bradley Jacobs, CEO of Mylance, discusses the importance of dedicating time to sales and business development, and how overcoming fear is crucial to make this time productive. He highlights the importance of understanding and overcoming the obstacles preventing us from engaging in crucial business activities.

00:00 Introduction and Welcome

01:20 The Importance of Sales and Marketing in Business

03:08 Reframing the Concept of Time for Sales

03:39 Understanding the Fear of Business Development

04:40 The Reality of Sales and Business Development

06:28 Overcoming Fear and Prioritizing Sales

07:18 Effective Strategies for Business Development

10:04 Leveraging Tools for Business Development

10:50 Overcoming Uncertainty and Fear in Business Development

16:27 Conclusion and Final Thoughts

Kate Lingoni is the founder and CEO of Bon Bon Strategic. Kate's company focuses on helping businesses that have hit a growth ceiling by stepping in as a Fractional COO and establishing efficient systems.

In this interview, we talk about:

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Links:

Kate’s LinkedIn - https://www.linkedin.com/in/katelingoni/

Bon Bon Strategic - https://www.bonbonstrategic.com/

In this mini-episode, Bradley Jacobs, founder and CEO of Mylance, discusses strategies for finding your first paying client for your consulting business. He'll talk about things that you may feel you should do but don't ultimately end up moving the needle. And he'll also tell you what the most things are that you can do to get your first client.