In 2021, the NHS sent a text message to every single Brit. This wasn’t a normal text. It was jam-packed with six world-famous persuasion techniques designed to shift behaviour. In today’s episode of Nudge, famed behavioural scientist Patrick Fagan walks through the six techniques, and explains that everyone, from the NHS to a 6-year old selling lemonade can apply them. 

Can you spot the gorilla? https://tinyurl.com/34m5vuz3


My social proof test: https://im.ge/i/jb1rxG


The scarcity pub: https://im.ge/i/jb1Q90


My liking principle test: https://im.ge/i/jbS7JX


Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list


Patrick’s book Free Your Mind: https://tinyurl.com/bddd6vce


Follow Patrick on LinkedIn: https://www.linkedin.com/in/pfagan87/

Six proven principles to persuade anyone

Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.

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Chris Voss, the FBI’s former chief hostage and kidnapping negotiator, shares how to succeed in any negotiation.

Chris’s newsletter: https://www.blackswanltd.com/the-edge
Chris’s book: https://www.blackswanltd.com/never-split-the-difference
Follow the Nudge newsletter: https://nudge.ck.page/profile

“Don’t be fooled by this sales trick” Chris Voss

Chris Voss, former chief hostage and kidnapping negotiator for the FBI, shares the worst negotiation mistakes you can make. 

Chris’s newsletter: https://www.blackswanltd.com/the-edge
Chris’s book: https://www.blackswanltd.com/never-split-the-difference
Follow the Nudge newsletter: https://nudge.ck.page/profile

FBI hostage negotiator shares his worst mistakes

In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. Today, I reveal their top 10 pricing tips.

Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course

10 pricing tips from 10 pricing experts

In today’s episode of Nudge, Rory Sutherland explains:

When to tell smokers to quit smoking 
How to double McDonald’s orders 
Ways to make Londoners recycle 
Why pensions schemes are broken 
How to make high earners pay more tax

You won’t want to miss this. 
(Warning this episode contains explicit language).

Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz
Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

“It's How McDonald’s Make Men Binge” Rory Sutherland

I’ve spent 200 hours interviewing persuasion experts. Today, I share the persuasion tactics that actually work. 

Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course

Reddit ads: https://imgur.com/a/BsCwx7n 
Reddit ads results: https://imgur.com/a/iEB4W79

Six proven principles to persuade anyone

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