This week, Hally Pinaud, VP of product marketing at Podium, stops by to talk all things marketing in the medical aesthetic space. She covers:

The power of online reputation management;

How to arm small businesses to compete in the age of Amazon;

The need to be innovative to market in the medical spa industry;

Consumer research around local businesses;

How small business owners feel about their prospects going forward in 2022;

The consumer focus on ease of doing business, and what that specifically means for medical spas;

The importance of being involved in your community;

How text message marketing can be a game-changer for local businesses;

And more!