Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutions for Canadian and American Nonprofits

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In this episode of The Small Nonprofit Podcast, Maria is joined by Caitlin McBride to discuss how nonprofit fundraisers can transition smoothly into the new year after the year-end fundraising rush. They share strategies for celebrating success, reflecting on what worked, and setting yourself up for long-term sustainability—without burning out. If you’ve ever felt overwhelmed by the reset of a new fiscal year, this episode is packed with actionable advice to help you start 2025 with confidence. 

Key Topics Covered: 

• Celebrating year-end wins 
• Avoiding the post-year-end slump 
• Practical ways to reflect and improve for next year 
• How to fill your own cup as a fundraiser 
• Creative ways to show gratitude to donors 

Actionable Tips: 

➜ Take time to celebrate your achievements—big and small. 
➜ Document key insights from your year-end campaign to reference later. 
➜ Start the year with activities that energize and inspire you. 
➜ Show gratitude to your donors and supporters in thoughtful ways. 
➜ Give yourself grace—fundraising is a long game, and every step matters. 

Connect with Us: 

• Connect with Maria Rio 
• Connect with Caitlin McBride 
• Further Together Website 

Subscribe and Review: 

Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube. 

Support the Podcast: 

Support these conversations by donating here. 

Coming Next Week: 

Join us next week as Caitlin and Maria share fundraising trends in 2025. Tune in for practical tips to start the new year strong and set yourself up for success! 🚀 

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In this episode of The Small Nonprofit Podcast, host Maria Rio dives into the Five Pillars of Great Fundraising, a powerful framework to help nonprofits assess and optimize their fundraising strategies. Maria explains how nonprofit leaders can evaluate their efforts, identify gaps, and implement changes that lead to sustainable growth. Whether you're working with a small team or looking to refine your fundraising approach, this episode provides practical, actionable insights to maximize your impact. 

Key Topics Covered: 

• Prospecting & one-to-one fundraising 
• Digital fundraising & lead generation 
• One-to-many fundraising campaign 
• Crafting a strong unique value proposition  
• Branding & trust building for fundraising success 

Actionable Tips: 
➜ Choose one pillar to focus on: Start with the area that needs the most improvement. 
➜ Track & analyze key metrics: Set up a system to monitor progress and make data-driven decisions. 
➜ Gather feedback: Engage donors, staff, and volunteers to refine your approach.
➜ Optimize & iterate: Use insights to adjust and enhance your fundraising strategy. 
➜ Celebrate small wins: Recognize progress and share successes internally and externally. 

Connect with Us: 

• Connect with Maria Rio 
• Further Together Website 

Subscribe and Review: 

Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube. 

Support the Podcast: 

Support these conversations by donating here. 

Coming Next Week: 

Join us next week as Caitlin and Maria share how to celebrate your year-end success without feeling overwhelmed as you start fresh. Don’t miss this episode on setting yourself up for a strong new year! 🚀 

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In this episode of The Small Nonprofit Podcast, Maria sits down with Caitlin McBride, an experienced fundraiser and consultant, to discuss the unique challenges and opportunities of being a one-person fundraising department. Caitlin shares her journey from working in large fundraising teams to becoming the sole fundraiser at small nonprofits. She provides actionable insights on setting up systems, avoiding burnout, and leveraging technology to maximize efficiency. If you’re a nonprofit professional juggling multiple roles, this episode is packed with practical advice to help you thrive. 

Key Topics Covered: 

• Embrace systems and technology 
• Get comfortable with decision-making 
• Set boundaries and manage expectations 
• Prioritize self-care without guilt 
• Know when to ask for help 

Actionable Tips: 

➜ Build a strong support network: Connect with other fundraisers, listen to industry podcasts, and seek mentorship. 
➜ Leverage free and low-cost tech: Use tools like TechSoup for nonprofit discounts on software and services. 
➜ Create a case for support: Having a well-written document makes grant writing and donor outreach much more efficient. 
➜ Audit and organize your CRM: Clean data and standardized tracking can save hours of work. 
➜ Educate your board & ED: Set clear expectations about what’s realistic for a one-person fundraising team. 

Resources: 

• Are you burnt out? QUIZ  
• Reboot  
• MASadvice  

Connect with Us: 

• Connect with Maria Rio 
• Connect with Caitlin McBride 
• Further Together Website 

Subscribe and Review: 

Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube. 

Support the Podcast: 

Support these conversations by donating here. 

Coming Next Week: 

Join us next week as Maria shares her insights on measuring success and making data-driven decisions! 🚀 

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Is your nonprofit fundraising strategy working? In this episode of The Small Nonprofit Podcast, Maria speaks with Kel Haney, a fundraising coach and consultant, about transforming donor engagement through personalized and strategic phone calls. Kel introduces her "ditch the script" approach and her "five-minute fundraising ask" framework, which emphasizes authenticity, connection, and clear asks. Whether you’re a seasoned fundraiser or new to phone outreach, Kel’s insights will help you foster deeper relationships and make your calls more effective. 

Nonprofit Fundraising Strategy: Taking the 'Ick' Out of Fundraising Calls -- The Highlights:

• Why scripts don’t work 
• The power of vulnerability 
• Five-minute fundraising ask framework 
• Effective voicemail strategies 
• Time management for fundraising calls 

Actionable Tips: 

➜ Be prepared but flexible:Have talking points, but allow the conversation to flow naturally.
➜ Personalize your approach:Reference past interactions or specific donor interests to build rapport.
➜ Practice active listening:Make donors feel heard by acknowledging their concerns and interests.
➜ Follow up consistently:Whether via email or another call, keep the lines of communication open.
➜ Make specific asks:Avoid vague language; be clear about the amount or action you’re requesting. 

Resources Mentioned: 

• Kel’s Website: kelhaney.com 
• Free Resource: Eight Phrases Not to Use in Fundraising and Five Tips for Mid-Level Giving 

Connect with Us: 

• Connect with Maria Rio 
• Connect with Kel Haney 

Subscribe and Review: 

Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube. 

Support the Podcast: 

Support these conversations by donating here. 

Coming Next Week: 

Join us next week as Caitlin McBride shares how small nonprofits can streamline operations, set boundaries, and build a culture of philanthropy to drive lasting impact without burning out. 

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Can nonprofits truly live their values? Learn how to align organizational values with action from the experienced leadership of Hoang Murphy, CEO of People Serving People. In this episode, we discuss building workplace cultures of transparency, centering lived experiences in decision-making, and embedding nonprofit values into budgeting and operations. Explore how intentional nonprofit leadership can create better workplaces and stronger mission outcomes.

Aligning Nonprofit Leadership with Core Values - The Highlights:

• Why and how nonprofit budgets reflect values (and how to align them).
• Centering lived experiences in nonprofit leadership, staff, and boards.
• Practical steps for engaging teams and clients in defining values.
• The benefits of relational fundraising and building genuine connections with funders.
• Strategies for scaling transparency and culture at large nonprofits.

🎧 Listen to more episodes for actionable tips on nonprofit leadership, ethical fundraising, and community engagement strategies!

About Hoang Murphy:

Hoang Murphy is the CEO of People Serving People. He brings a wealth of experience from his journey as a teacher, a Foster, and a leader in the nonprofit sector. Hoang shares his expertise on creating impactful solutions for those affected by inequality and emphasizes the role of lived experiences in decision-making processes.

Links and Resources:  

• Hoang Murphy (LinkedIn): linkedin.com/in/hoangmurphy 
• Hoang Murphy (Facebook): https://www.facebook.com/hrcapist/ 
• Hoang Murphy (Email): [email protected]  
• Connect with Maria on LinkedIn: http://www.linkedin.com/in/mariario/
• Watch this episode on Youtube: https://youtu.be/aJ8-uNCxLvY 
• Support the show: https://www.buzzsprout.com/208666/supporters/new

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Is the nonprofit-industrial complex STUCK? Discover the journey of implementing Community-Centric Fundraising (CCF) principles with your host Maria Rio and Marie-France, Director of Community Engagement and Major Gifts at TNG Community Services. In this episode, they discuss the complexities and rewards of aligning fundraising strategies with equity, justice, and collective mission values. Topics include practical applications of CCF, the importance of self-reflection, addressing limitations, and the ongoing work of dignified storytelling in the nonprofit sector.

Community-Centric Fundraising - The Highlights:

• How to integrate CCF principles into your nonprofit’s strategy.
• Overcoming challenges like resource constraints and systemic barriers.
• The role of gift acceptance policies in ethical fundraising.
• Empowering communities through dignified storytelling and public policy advocacy.
• Engaging major donors in values-aligned philanthropy.

🎧 Listen to more episodes for actionable insights on nonprofit leadership, ethical fundraising, and community engagement strategies!

About Marie-France:

Marie-France is passionate about advancing economic justice and equity through dignified storytelling, trust-based philanthropy, and diverse participation in civic engagement. She brings her commitment to advocacy and an anti-poverty, intersectional feminist lens to all of the work she does. She has worked for anti-poverty organizations for the past 8 years and is currently the Director of Community Engagement and Major Gifts at The Neighbourhood Group (TNG) Community Services. She oversees the organization's major gifts and foundations revenue, drive the departmental strategy, and amplify TNG's presence in the sector.

Links and Resources:  

• Marie-France Roche (LinkedIn): linkedin.com/in/marie-france-roche 
• Connect with Maria on LinkedIn: http://www.linkedin.com/in/mariario/
• Support the show: https://www.buzzsprout.com/208666/supporters/new
• Watch this episode on Youtube: https://youtu.be/YsndeUvRwdI 

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Are you slipping into slip into siloed efforts in the nonprofit sector? Join Lanrick Bennett, Executive Director of Charlie's FreeWheels, as he discusses building a culture of collaboration in nonprofits. Lanrick shares his journey from a career in government and advocacy to leading a youth-centered cycling nonprofit, weaving themes of equity, leadership, and community into his work. Discover how nonprofit leaders can dismantle silos, foster internal and external partnerships, and implement equitable practices to drive systemic change. From his "clean as you go" approach to leadership to building trust through shared meals and safe spaces, Lanrick provides actionable insights for nonprofit teams.

Nonprofit Leadership & Collaboration in Nonprofits - The Highlights:

• The importance of collaboration to break nonprofit silos and promote equity.
• How internal cultures of collaboration can impact external partnerships.
• Key insights on building trust and leadership in nonprofit teams.
• Lessons from cycling programs that transform communities through empowerment.
• Building equity into nonprofit leadership and programming.

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor engagement, productivity & tools, and nonprofit storytelling strategies!

About Lanrick Bennet:

Lanrick is not only the executive director of Charlie’s Free Wheels, a nonprofit teaching young people leadership through bicycles, but also Toronto's first bicycle mayor, a comedian, and a champion of community engagement. Our conversation promises to be an insightful journey into what it means to be a hands-on leader who isn't afraid to get their hands dirty – quite literally!

Links and Resources:  

• Connect with Lanrick Bennett on Twitter: https://twitter.com/LanrickBennett
• Learn more about Charlie’s FreeWheels: https://www.charliesfreewheels.ca/
• Email Lanrick: [email protected] | [email protected]
• Connect with Maria on LinkedIn: http://www.linkedin.com/in/mariario/
• Support the show: https://www.buzzsprout.com/208666/supporters/new
• Watch this episode on Youtube: https://youtu.be/P9LqhfPMV6c 

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Is your nonprofit aligned with your values or is it perpetuating harm? In this thought-provoking episode of The Small Nonprofit, Maria Rio sits down with Sheetal Puri, digital fundraising leader at Wikimedia Foundation, to discuss the critical issues of value misalignment, nonprofit burnout, and workplace culture in the nonprofit sector. Together, they explore how nonprofit professionals can navigate organizational challenges, advocate for meaningful change, and build a healthier, values-aligned workplace culture.

Sheetal brings her extensive fundraising experience, from grassroots volunteering to overseeing global digital campaigns, to offer actionable advice for fundraisers at all career stages. Whether you're navigating a workplace that doesn’t align with your values or looking to build a more equitable and inclusive nonprofit sector, this conversation offers insights and strategies to inspire change.

Burnout in Nonprofit Fundraising - the highlights:

• Sheetal's journey from an alumni caller to digital fundraising at Wikimedia Foundation.
• How value misalignment can lead to burnout and strategies to mitigate it.
• The role of storytelling in fundraising and why we must challenge "savior" narratives.
• Practical ways to advocate for equity, inclusion, and better workplace cultures in nonprofits.
• Why fundraisers hold unique power to create systemic change in their organizations.
• How privilege can be leveraged to challenge the status quo and advocate for marginalized voices.
• The importance of transparency, collaboration, and trust in nonprofit management.
• How unionization and collective action could reshape the nonprofit sector.

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor engagement, productivity & tools, and nonprofit storytelling strategies!

About Sheetal Puri:

Sheetal Puri, our guest today, has dedicated her career  to non-profit fundraising, marketing and communications for organizations globally. Having raised hundreds of millions for multiple organizations over the past 15 years, Sheetal’s commitment to the sector has given her the insight to identify areas in present day fundraising models that perpetuate colonial modes of power and prevent the ability to practice and implement our core values and missions. She is a strong advocate for community-centric approaches to fundraising that prioritize the return of power and agency to those who have experienced disempowerment.

Links and Resources:  

• Connect with Sheetal on LinkedIn: https://ca.linkedin.com/in/sheetalpersaud
• Connect with Maria on LinkedIn: http://www.linkedin.com/in/mariario/
• Support the show: https://www.buzzsprout.com/208666/supporters/new

Get the FREE 30-Day Board Fundraising Challenge here: https://www.gofurthertogether.ca/30-day-challenge

We guide your board through 30 actionable things they can do to support your nonprofit’s fundraising, helping them feel confident representing the mission.

Want to tell better stories without being extractive? Get our 10 Dignified Questions: https://www.gofurthertogether.ca/dignified-storytelling

The nonprofit sector often uses storytelling to exploit and sensationalize those who come to us for help. Let me help you get engaging and authentic stories while respecting the dignity of your community.

You don't need to figure it out alone. Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

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Ready to rank higher on Google and have donors find YOU? Join digital marketing expert Matt Diamante as he shares how Nonprofit SEO and digital funnels can revolutionize nonprofit fundraising. Learn actionable fundraising tips to optimize your website, attract donors, rank higher on Google, and build lasting relationships.

From creating engaging funnels to improving donor trust, this episode is packed with practical advice for nonprofits looking to thrive online.

Nonprofit SEO Made Simple – The Highlights:

• What is SEO and why it’s crucial for nonprofit websites. 
• How digital funnels enhance donor engagement and attract new supporters. 
• The importance of building trust through modern, user-friendly websites. 
• Practical fundraising tips to boost donations and drive impact. 
• How community-centric fundraising integrates with digital strategies.

 🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor retention, productivity & tools, and donor engagement strategies that work! We're here to eliminate nonprofit burnout and boost your donations!

About Matt Diamante:

Matt is the founder of HeyTony Advertising – a digital marketing agency specializing in SEO, social media, and online advertising  – and a professional SEO strategist with over a decade of experience, dedicated to empowering website owners.

Actionable Tips for Nonprofits to Improve SEO:

1. Start small with funnels: Focus on one key action like collecting email addresses before scaling up to complex strategies. 
2. Provide value first: Share free resources or tools to build trust and keep your audience engaged. 
3. Consistency is key: Post regularly on social media and send frequent, purpose-driven emails. 

Resources and Links: 

• Hey Tony Website 
• Free SEO Course by Matt Diamante 
• Join Matt’s Community: Hey Tony Insiders 
• Connect with Maria Rio 
• Connect with Matt on Instagram/Tiktok: @heytony.agency / @heytonyagency 
• Watch this episode on YouTube. 
• Support these conversations by donating here. 

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Sick and tired of constantly feeling stressed, overwhelmed, and burned out? Join Maria and Kimberley McKenzie in this insightful episode on nonprofit burnout prevention. Kimberley shares her transformative 4C framework—Culture, Confidence, Collaboration, and Coaching—to help organizations reduce staff burnout, enhance team resilience, and create sustainable impact. 

From addressing trauma-informed leadership to fostering trust and loyalty, this episode equips nonprofit leaders with actionable strategies to prioritize well-being and combat burnout.

Nonprofit Burnout Prevention – The Highlights:

• The impact of nonprofit burnout prevention on staff retention and organizational success.
• The 4C framework for building resilient nonprofit teams.
• How trauma-informed leadership supports overwhelmed staff.
• Tips for fostering collaboration and enhancing team trust.
• Practical steps to empower nonprofit managers and address burnout head-on.

 🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor retention, productivity & tools, and donor engagement strategies that work! We're here to eliminate nonprofit burnout and boost your donations!

About Kimberley McKenzie:

Kimberley is a charity executive, certified fundraising executive, AFP Master Trainer and consultant who has raised millions of dollars. Today, she's a Certified Professional Co-Active Coach (CPCC) helping others navigate the complexities of life and work. Her practice is dedicated to those who strive to make a difference in the world. She believes in the power of health and well-being, meaningful connections, and lifting each other up.

Actionable Tips for Nonprofit Leaders to Prevent Burnout:

1. Invest in coaching: Support managers with coaching to improve team performance and workplace culture. 
2. Adopt trauma-informed practices: Recognize and address the emotional well-being of your team. 
3. Embed wellness in strategy: Align organizational priorities and budgets with the well-being of your staff. 

Resources and links: 

• Kimberley McKenzie Website 
• Why Well-Being is a Skill 
• When the Body Says No: The Cost of Hidden Stress  
• Trauma Informed Leadership 
• Connect with Maria Rio 
• Connect with Kimberley McKenzie 
• Watch this episode on YouTube.

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