Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutions for Canadian and American Nonprofits

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You've been told that keeping donors happy is how you protect your revenue. What if that's actually the thing bleeding your organization dry? In this episode, Maria Rio makes the case that donor-centric fundraising isn't just a values problem, but also financial one. She breaks down exactly how centering donor comfort drives away your most aligned supporters, tanks staff morale, and keeps your organization stuck addressing symptoms instead of causes. Maria introduces the ACT framework, a concrete three-step roadmap that any fundraiser can start using without board approval, a strategic planning retreat, or organizational consensus.

On this week's episode of The Small Nonprofit Podcast, Maria Rio draws on over a decade of fundraising experience, her personal history as a service user, and real results from organizations like The Stop Community Food Centre and Out on Screen to show nonprofit leaders what Community-Centric Fundraising (CCF) actually looks like in practice, and how to start shifting toward it, starting tomorrow. This episode is a re-recording of the keynote Maria gave at ENCC 2026.

Learn more about CCF here: https://communitycentricfundraising.org/

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Hiring a fundraiser feels like the obvious solution when revenue is tight and the need is growing, but doing it before you're ready can set everyone up to fail, including the person you just hired. Before you draft that job description, there are real systems, mindsets, and infrastructure pieces that need to be in place. And if you don't have them yet, there's a smarter path forward that most small nonprofits haven't considered. This episode breaks down what "ready" actually looks like, what supports might be the bridge your organization needs, and how to stop the costly cycle of hiring, struggling, and starting over.

On this week's episode of The Small Nonprofit Podcast, Maria Rio is joined by Caitlin McBride, a Certified Fundraising Executive with over a decade of experience helping organizations raise money with less chaos.

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The Changemaker Wellbeing Index reports that 31% of nonprofit workers experience food insecurity — and for frontline staff, that rises to 48%. The very sector working to end poverty is, in many cases, perpetuating it through its own payroll. The good news? There's a practical, achievable path forward, and it is easy to get started.

On this week's episode of The Small Nonprofit Podcast, Maria sits down with Anne Coleman, newly-appointed Executive Director at the Ontario Living Wage Network. Anne has been doing this work since 2014, supporting employers across Ontario, including a significant number of nonprofits, to calculate, commit to, and get certified for paying living wages. This episode tackles one of the most uncomfortable truths in the nonprofit world: we can't claim to believe in economic justice if we're not paying our own people enough to live on. You'll hear what a living wage actually is, how it's calculated, why it's so different from minimum wage, and what it looks like to make the commitment as an organization. You'll also get the real business case for paying better so you can make the pitch to your board with confidence.

Connect with Anne at [email protected]

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Your volunteers are giving something money can't buy, and most nonprofits are treating that gift like an afterthought. When you start seeing volunteers through the same lens as major donors, the way you recruit, steward, and engage them completely changes. And when you connect volunteerism to your broader fundraising and governance pipeline, you stop treating it as a nice-to-have and start building something that actually lasts.

On this week's episode of The Small Nonprofit Podcast, Maria sits down with Karen Leies, President and CEO of The Seeing Eye, the world's oldest guide dog school, to talk about what it really means to run a volunteer program well. With 500+ puppy raisers a year, a robust volunteer program, and a board of directors that often wears multiple hats, Karen brings hard-won insight on how nonprofits can stop leaving volunteer potential on the table. If you've ever struggled to keep volunteers engaged, convert their involvement into deeper commitment, or get your board to actually show up — this one's for you.

• Connect with Karen on LinkedIn
•  Visit their website: https://seeingeye.org/

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Most nonprofits don't have a succession plan for their Executive Director because the whole thing feels risky to bring up. What if the board thinks you're already halfway out the door? What if there's no time, no budget, or no one ready to take over? Learn what a real succession plan actually contains, how to start the conversation without putting yourself on the chopping block, and why waiting until someone retires (or worse, dies suddenly) is not a strategy.

On this week's episode of The Small Nonprofit Podcast, host Maria Rio sits down with Dr. Keena Mosley, CEO and Chief Transformation Officer of Momentum Leadership Group, with over 20 years of experience in leadership development across the nonprofit and education sectors. We  dig into what happens after a role transition, what that person does before they walk in on day one, and how they navigate those first few weeks. 

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Some funders are quietly draining your organization's capacity before they even decide whether to fund you. This episode breaks down the difference between funders who treat nonprofits as true partners and those who bury you in 140-page applications with a 3% chance of success. You'll learn how to identify where a funder falls on the spectrum, what equitable grantmaking actually looks like in practice, and why your time is worth protecting as a strategic resource. We also get into the nuts and bolts of building a smarter grant strategy so you can make better decisions about where to spend your energy.

On this week's episode of The Small Nonprofit Podcast, Maria Rio is joined by Caitlin McBride, a Certified Fundraising Executive with over a decade of experience in the sector on a mission to make fundraising feel less chaotic for small nonprofits. Together, they dig into Vu Le's Equitable Grantmaking Continuum, share their own experiences with A+ and not-so-A+ funders, and give nonprofit leaders a practical lens for evaluating grant opportunities before spending hours on an application that was never really winnable.

The Equitable Grantmaking Continuum: https://legalfoundation.org/wp-content/uploads/2025/12/Equitable-Grantmaking-Continuum-Full-Version-Updated-March-2021-2.pdf

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If your nonprofit is still pouring most of its energy into grants and social media, this episode is your wake-up call. Email marketing is one of the most underutilized and highest-return fundraising tools available to small nonprofits. When it's paired with a smooth, friction-free donation experience, it can transform how your organization generates unrestricted revenue.

On this week's episode of The Small Nonprofit Podcast, host Maria Rio sits down with Christina Edwards, founder of Splendid Consulting and host of the Purpose and Profit Club podcast. You'll learn why your email list is one of your most valuable owned assets, how to build a sustainable email strategy without burning out, and what it actually means to make giving easy for your donors. You'll also hear a story about a nonprofit that raised $1,000 in seven minutes using email alone — and why that's more possible than you think.

Connect with Christina: https://www.splendidatl.com/

Ten email subject lines that you can use: https://www.splendidcourses.com/10

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The word "merger" makes a lot of nonprofit leaders flinch — and honestly, that's understandable. When you've poured years of your life into building an organization, considering a structural change can feel like waving the white flag. But here's the reframe: a merger isn't the end of your mission, it might actually be the most powerful way to advance it. In this episode, we dig into what it really looks like when nonprofits explore collaboration, formal partnerships, and mergers — and why the leaders who avoid these conversations entirely may actually be putting their organizations at greater risk.

On this week's episode of The Small Nonprofit Podcast, Maria sits down with Jon Hoffmann, Director of Elevate NP of Southwestern Pennsylvania, a capacity building initiative supporting small and midsize nonprofits. Jon brings a rich background spanning human services, executive leadership, fundraising, and consulting, and has guided many organizations through partnership and merger processes. Whether you're an ED who's quietly wondering if a merger might make sense, or a leader who just wants to understand the full spectrum of collaboration options, this episode will help you get clear, get strategic, and get moving.

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Planned giving is one of those things that lives permanently on the "we'll get to it someday" list, and that someday keeps getting pushed back. But the Great Wealth Transfer is already happening, and nonprofits that aren't at least laying the groundwork are going to miss out on one of the biggest funding opportunities of our generation.

On this week's episode of The Small Nonprofit Podcast, Maria is joined by Tess Conrad, CFRE, a planned giving specialist. We're breaking down the four core components you need to get started, why "planned giving" is actually the wrong term to use with donors, and how to start having legacy conversations without it feeling awkward or morbid.

• Free Planned Giving website guide with examples: www.fullpotentialfundraising.com/freeguide
• Connect with Tess on Linkedin: https://www.linkedin.com/in/tess-conrad-cfre/
• Learn more about done-for-you Planned Giving: https://www.fullpotentialfundraising.com/
• Email Tess at [email protected]

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We found the cure for your organizations' "we've always done it this way", and we are sharing it with you today.

On this week's episode of The Small Nonprofit Podcast, Maria sits down with Andrea Silverstone (CEO of Sagesse) and Carrie McManus (Director of Innovation and Programs at Sagesse). Sagesse is a nonprofit working to disrupt the structures of abuse and eradicate domestic violence. Together, they share what it looks like to lead strategically during lean times, how to build psychological safety, and why the path forward, even through a brutal year, is almost always innovation.

• Visit their website: https://www.sagesse.org
• Connect with Andrea: [email protected]
• Connect with Carrie: [email protected]

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