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Hey everyone, welcome to the Smash system podcast. I’m your host, Nino Prodan. And today, I want to ask you, have you ever been stuck, felt like you didn’t know what to do don’t know where to start saving procrastination because you’re not trying not to do anything. It’s just that you don’t know what to do. Or the thing that you’re working on, you just don’t know where to start. It’s like you have this big gigantic mountain that you need to climb up and you it’s like, there’s 50 paths to get there, but you don’t know which one to take. I’ve been there myself and have recently had a client in the same predicament. And my client was asking me, I’ve been doing pretty well, but now it just seems like I’m stuck. I don’t know where to go. I want to grow my business. But I don’t know. I don’t even know if I want to do this business anymore because it’s just kind of overwhelming. That’s it. What’s the part of the business that you’d like to do? And she told me that heard that she really liked how In fact, it was almost meditative when she did it. But then she didn’t like this aspect of it or this aspect of it. And without those aspects, like the sales and the marketing part, of course, she couldn’t grow. But when I asked her what her product does for clients, she was able to tell me she was able to tell me how it made them feel how you were more accepted into their social group. So then I asked her, Well, what is it that you hate about marketing? What do you what do you hate about the sales? And she says, Well, I don’t like talking to people. I said, Well, why do you need to talk to people to sell things? And she couldn’t tell me. She thought that’s just what she had to do. She had to go out and sell the people in person all the time. And I told her, Hey, what if I told you there’s another way to do this? Yeah, I helped her understand that she was telling herself a story that she had to do that everything one way that she had to do everything. in a certain way to be successful, but there’s hundreds of paths. Just because one’s not working doesn’t mean there’s another one that won’t work for you. You can be successful, but you have to identify that there’s stories that you’re telling yourself that stopping you from doing it. sort of way to get yourself unstuck and to reinvigorate yourself is to identify that you’re telling yourself a story. If you’re telling yourself it’s too big, or it’s not right, or what, if this isn’t good, or that’s not good, or you should be doing this. Notice, if you’re telling yourself a story of why it’s not possible, you’re trying to convince yourself to stay stuck. So turn your thinking around and ask yourself, How can I make this possible? And don’t think big picture here. And this is where you take the picture down, you take it to the next step. Make it easy for yourself. Make it so easy that there’s no No way you can fail. Make it an absolute win. And once you make it a win like that, your brain will want another win. So give yourself another one. Make this one maybe a little bit harder, maybe just as easy. But then the next time, make it just a little bit harder. Still easier to win, but just a little bit harder and grow your capacity. Don’t throw a whole load of work on yourself. If you’re feeling stuck. Give yourself a win and start moving forward. I’ll talk to you tomorrow.

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Welcome to the smashes system podcast. I’m your host, Nino Prodan. A couple years ago, I was listening to some podcasts and learning a lot. It was about the time that I just finished my coaching program got my certification, and I was feeling really good. I accomplished a lot. I had a business that I started. And that day, I was listening to some podcasts and man, it was just like really opening up the world to me really helping me understand how the brain worked, helped me understand how the body works better, how to focus more how to get more energy. I was I was feeling really good. I was about to go play tennis and get some movement in. And it was right after I took a shower, cold shower, so I was feeling really invigorated. And then I got slapped with this question. What have you done today to make money in your business? Bam, man, I put on the brakes. I was like, what I’ve done. Nothing to make money in my business today. I’ve learned all this stuff. But I actually haven’t taken action on anything. I haven’t taken action on doing anything in my business. I’ve only learned and that’s the trap with learning. With regard to business, if you keep learning, you get the fix of having feel like you accomplished something. So you get the rush, like you’ve actually done something. But guess what, you haven’t taken action on anything, you haven’t done anything. And that dopamine hit from learning actually takes away from the dopamine hit of actually accomplishing something in your business. Don’t get me wrong, learning something. And learning things is great, actually, it’s necessary for you to continue to grow for you to continue to evolve as a person and to continue to grow in your business. But if it stops you from taking action, if it stops you from making money in your business, then it’s staring you the Wrong direction. And it’s good to learn every day. But you also have to set limits on it. set limits on it so you can progress forward. But also get things done. And feel the urge to get things done. You know, once you have momentum, it’s a lot easier to start getting things done. But sometimes at the beginning, you just feel like you have to learn you have to learn more. But guess what, if you don’t start taking action, you don’t start moving forward. And you keep replacing that momentum with learning, you’re not going to get things done. Learning can be used as a form of procrastination. Mark your time down that you can dedicate to learning. And then mark your time down that you dedicate to working in your business, to making money in your business. So get out there and start making money now. Take that action, start doing it. I’ll talk to you tomorrow.

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Welcome to the Smash assistant podcast. I’m your host, Nino Prodan. And today I want to ask you, have you found your groove? Have you found the groove that you work best in? For me, I worked a certain way and never really realized which way fit me the most. In fact, I didn’t even realize that there was a way that I worked that was different from others. But when I tried one, I was really productive. And when I worked another way, I was everything but productive. When I first started creating my organic garden back when I lived in Cleveland, I really like to do one certain type of work all day long, and just bang it all out at one time. I didn’t like leaving anything left over for the next day with regard to doing that thing if I could push another hour or two, say I was digging, if I could push another hour to and just get everything done and leave nothing left over for the next day, I was able to do it. In fact, I liked doing it that way, because I felt like I had nothing hanging over my head. The problem is when you really, really work hard like that, you have to also give yourself some recovery time. So what I would do is work really, really, really hard, and then relax. And this is just like running too. I don’t really like running long distances, but I love sprinting. When I was a swimmer I used to do the Sprint’s or the shorter races and not the long distance races. The sports I’d like to play are more for very fast bursts instead of something set for endurance. But it wasn’t only physical. I also noticed when I worked at the office that I had the same tendencies. I’m a sprinter. I’m somebody that works really hard and then has to take breaks and some time to enjoy myself. And I thought something was wrong with me because a lot of the folks klore tells you that you have to just keep grinding away and keep working every day. You know the tortoise and the hare, that’s all a bunch of bullshit. Just because someone likes to work really, really hard, and then take a break doesn’t mean they’re any worse than somebody who likes to kind of moderate, how much they work at one time and then just keep going at a slower pace. Now, there’s nothing wrong with either, but you have to figure out which one works for you. That way you can make it work for you. Don’t deny who you are, just because you’ve been told that you should work a certain way. If you work best in bulk and getting things done all at once and then taking a break, then work that way. If you are good at moderating yourself and kind of plugging away over a long time, not too intense, but at a pace that you’re comfortable at. And it’s not all out. You don’t have to crush it every day but you can just plug away every day. That’s great work that way. The most of Important thing is that you’re taking the steps, you’re doing the work. So don’t let anybody else tell you the way you need to do it. If you’re getting it done, just keep doing it. Now, here’s a way to identify if it’s not working for you very easy. Instead of being a moderator or sprinter, you’re a procrastinator. You try to avoid doing the work or you work a lot and then you get burnt out and you don’t feel like doing it. So look back and see like it physically is the easiest way to figure it out. Because if you’d like to run long distances, or do things over long periods of time, and you feel very comfortable with that, then you’re a moderator and keep working as a moderator. Don’t try and become a sprinter. If you’d like getting things done all at once, then taking a break. And you’re a sprinter, if you’d like sprinting rather than running long distance. doesn’t work that way. There’s nothing wrong with one or the other. The only thing that’s wrong is not reaching for your dream

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Welcome, everyone to the Smash system podcast. I’m your host, Nino Prodan. A while back, I had somebody come to me and asked me if they could work with me. They wanted to start a business. And they told me that they were really, really motivated. And so I inquired, what made you become so motivated? And what they told me was that they were desperate. They needed to make $10,000 to stop from losing their house. And so I asked them, Do you have any capital to start? And they told me No. I said, Do you have a list of potential customers? And they told me No. I said, Do you even know what you want to sell what you want to create a business around? And once again, the answer was no. And so I asked them, you knew you were losing your house, you need you weren’t paying your bills. Why did you wait so long? to basically the point where you can do nothing. Until basically you can’t do Anything to save your home to start creating your business? I had to tell them this isn’t a get rich quick scheme. This is something that you build over time. And so they asked me, Well, what can you do to help me? How can I help myself? How can I do this now? And I said, Well, if your expectations are to get that money in the next two weeks to save your house from foreclosing, you’re going to need to look somewhere else. Now had you started taking action? months, even years ago, when you saw this coming, then there were probably something you can do. But now that you’ve waited to the last minute, now that you have avoided the problem this long, try to deny yourself that it was happening. There’s nothing you can do possibly get a loan from somebody but since you weren’t even able to pay your house payment. I’m not sure that’s going to be possible. Now I live in Vegas, and there might be some guys that you might be able to get a hold of they can help you out there, but there’s a good chance they’re going to break your knees. So I want to ask, would you have waited this long, there’s something that has been weighing down on you over time that you’ve avoided to acknowledge, avoided that it was real, maybe even have been overwhelmed by it. So you didn’t take action? What is preventing you from taking action? Is it the fear of the unknown? Well, it could be. And the reason you haven’t taken action is because the fear of the unknown is still not bigger than in this case, this person losing their home. I don’t know what your fear is. But don’t let it hold you back. And the way to do that is to change your perspective. Start looking at your life where it’s going to be in a year, three years, five years, 10 years. understand where your current path is going to take you. That we can make the consequences bigger than the fear of the unknown. Once you understand the ramifications of not doing something, you won’t be as afraid to take action. I’m Nino Prodan. And this is the Smash the system podcast until tomorrow.

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Welcome to the Smash system podcast. I’m your host, Nino Prodan. And today, I want to ask you, are you thinking about starting a business, but look at what you’re going to do and think, How the hell can I do this? With all these people already doing it? They’re all these big names doing the same thing that I want to do. And there’s no way that I can compete with them. This is you. I totally understand when I first started coaching and it was like, big names like Tony Robbins and Brendan Bouchard, just dominating the marketplace. And I was like, How the heck can I fit in here? When these guys are doing everything that I’m doing? And then some, they have all these systems in place all this marketing in place, name recognition. How can a small fry like myself, compete with that? Well, first I want to change your mindset on this. If there’s people making a lot of money Doing what you want to do. That means there’s actually demand for it. So instead of discouraging yourself, think about, hey, there’s all these people that want to do this. So it’s not about competing with them directly. It’s about differentiating yourself in the marketplace. And helping people understand you’re different approach or different point of view. Just because there’s somebody that’s big in the marketplace, doesn’t mean that they appeal to everybody. They don’t appeal to everybody. There’s going to be people that are totally repulsed by them. But when they hear you talk about what you do, talk about the results that you help people get that they totally click with you they totally Connect. So start thinking about what we talked about yesterday. Think about how you can appeal to people’s desires and connect to them. Create a connection and a relationship with your future customer. dimmers start to help them build trust in you, and help them understand you know what you’re doing. help them see where your product or service will help them get to share with them, Why you understand the predicament they’re in. The more personal and vulnerable you get, the more connection you have, and the deeper the relationship you can build. The one thing you want to look at is, if there’s nobody competing in that marketplace, is it really a place for you to start because there’s no demand? There’s a reason that nobody selling anything there. And it’s not because it’s an original idea. Usually, it’s because there’s no demand for that product. Or maybe somebody hasn’t learned how to sell it yet. That’s a possibility. But don’t be discouraged. When there’s already a lot of competition. That means there’s a lot of demand. Just figure out how to carve out your unique person. perspective, and then you don’t need to compete because you’re original. Well, that’s it for this week. So, tune in Monday for the next episode of smash assistant podcast. This is Nino Prodan. I’ll see you then.

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Welcome, everyone to the Smash system podcast. I’m your host, Nino Prodan. Today, I want to ask you a question. Do you know how to sell your product or service to your customers and clients? And I’m not asking, if you think you know how to sell it. I’m not asking if you do sell it. I’m asking you if you know how to sell it. Do you know how to pique their interest in your product or service? Do you know how to appeal to their interests, to their basic desires, so that they want your product and my first couple of years of coaching, I didn’t know how to sell my service. Most of the people that came to me wanted to lose weight. And although I know how to help people lose weight, that’s not what I wanted to do with coaching. I want to help people elevate themselves. I want to help people master the fear that holds them back from living their lives. But I had no way to Explain that to them. And it wasn’t until I really started digging into the marketing that I knew how to communicate to people’s basic desires. And there’s only three of them. So it’s pretty easy to remember. But sometimes, it’s a little difficult to really get the angle that you want to hit on one of these points. Or sometimes it seems like all of them apply, and you just don’t know which one to pick. There’s usually one primary one to pick. But sometimes when more than one applies, and you’re trying to pick, the easiest way to differentiate yourself is to choose another one as your focus. So those three basic desires are health, wealth, and relationships. Pretty much everything could tie into those when you’re writing sales copy, or when you’re trying to sell your product. Find a way to tie it into one of these basic desires. Now there’s going to be people on the internet, they’re going to tell you hey, you know what, there’s There’s way more than three. Well, I’m going to look at a list that somebody made that I looked up and okay. First one is not dying. Second one is satisfying hunger thirst. The third one is not being afraid of your surroundings. Oh, those all sound like health to me a sexual companionship? Well, that one sounds like a relationship. They’re not being in physical pain that sounds like health, they’re feeling superior to others. That sounds like relationships, protecting your loved ones. That sounds like relationships can also be wealth. So can satisfying hunger and thirst that could also be wealth and social approval and being accepted into a social group. Well, that sounds like a relationship. So I don’t know if you notice something here and I was talking about there’s one predominant, one of the three is very predominant. relationships. So you can see that that’s All those are subdivided into relationships, except for a couple of them that are in health and wealth are kind of crossover. So I want to ask you, what do you think weight loss is? Do you think weight loss comes underneath health? Or does it come underneath relationships? Do you think people want to lose weight? So they’re healthy? Or do you think there’s more pressure on people to lose weight? So they look good and are more accepted in society possibly even raise their status in society? Which one do you think as a stronger desire for people? Exactly. We’re social animals, unless it’s something in pending like a crime is being committed. People are going to choose the relationships over the health. And even if you look at a lot of a wealth things, they’re still mostly contingent on relationships anyway. Most people want the status most people want the things which is mostly because status acceptance into a social So the next time you’re looking at how to appeal to your clients and your customers, think about how will this increase their social status? How will this better

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Welcome to the Smash the system podcast. I’m your host, Nino Prodan. And I want to ask you, why is it that you can’t have everybody, as your customer as your client? You know, this is something I wish somebody asked me when I first started coaching because when I, when I first started coaching, somebody asked me, who’s it that you see as your client? What do they need? And I said, Hey, you know what, I think everybody needs coaching. I think everybody could do with a little more growth, do with a little more knowledge on how to take better care of themselves, how to get more energy, how to get more focus, how to sort out their day, so they have more time for what they want in life, how to achieve their goals, how to live their dreams, everybody wants that. And I said, You know what, everybody is my target customer. Everybody’s my dream client because I see everybody wanting to grow and advance in their life. So I said, I’ll talk Hey, everybody. So what did I learn? I learned that if you’re talking to everybody you’re talking to nobody. I grew up in an era where ads targeted everybody in mass. Yeah, some of them spoke to people individually, but everything was on TV. So it was just the generic communication form. It was ads, generically talking to people in newspapers and magazines. There’s a little bit of customization back then. Things were appropriately placed in the right magazines or during the right TV shows. But we never felt like somebody was talking to us directly. Well, that mindset has to be changed because people are way more sophisticated these days. They want to be addressed one to one. They want connection with you. So if you really want to connect with them, you have to know who it is you’re talking to. And if you’re not specific about which points you’re talking about, Instead of talking to all your customers trying to talk to everybody at once, you’ll talk to nobody because nobody will listen. You have to be specific these days. If you don’t do this early on in your business, you’re not going to be able to succeed. You’ll either learn to do it, or you’re going to fail. The worst case scenario is that you kind of sputter along, attracting the wrong clients that suck all the energy out of you, and then you hate what you do. And then you quit. So you want to start off the right way, start off with your ideal customer start off with knowing who you’re talking to. So the way to do this is to create an avatar for who you’re talking to think about their, their age, gender, their income, their geographical location, but that’s just the beginning. You want to create messages that are super targeted. So what you really want to do is find out the interests of the people that you’re targeting. Find out where they’re hanging out. Online find out what interests they have in media and TV in music. But not only do you need to know where to find these people, what you really need to know. What you really need to understand is the way that they see the problem that you’re going to solve. Don’t see it from your point of view where you’ve already solved it. See it from their point of view, from their point of pain, how do they experience the world with that pain in their lives. Once you understand that, you’ll be able to make a connection with your customers so that you can have a conversation and advance your relationship on to commerce. I’m Nino Prodan, and I’ll talk to you tomorrow.

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Welcome to the smash a system podcast. I’m your host, Nino Prodan. And yesterday, we talked about intent. And today I want to talk about what to do with that intent how to implement that intent. In other words, what should you do? Throughout most of my adult life, I always tried to figure out what I wanted to do. What is it that I really felt like doing? I thought it was teaching. I thought it was I was going to be a professor, because I loved helping people learn. And then I went on my own health journey. I lost about 40 pounds and started feeling healthier, started feeling really good, started getting more mental clarity. And then bam, it all crashed. gout and both feet inflammation and a whole bunch of joints. I couldn’t walk for like four months. It felt like I there was nothing I could eat. That wouldn’t make me feel like garbage. And after during all that after overcoming all that I finally realized that yes, I did want to take Teach. But what I wanted to teach was to help people live more energized lives, more healthy lives. And so in my process of helping people with that, I came across another hurdle. I was struggling in my business because I didn’t understand marketing. And so then I dug in and started learning marketing from this person from this person, and started to really create an understanding. And then I took my life on the road, and realized that I was trading my time for money. And I wanted to free myself from that I wanted to free myself from location, I wanted to free myself from time restrictions, from money restrictions. So I started learning how to automate and then I helped people apply all of that I helped them become better business owners and take their businesses online and start automating processes. So it was my life journey that I was really trying to turn into a business and what I found out from all of that from learning All of that, from experiencing all of that. And then how I overcame it was I created systems. And that is the thing that I’ve always loved to do in my life. I love to create systems to overcome hurdles. I love to create systems to be more efficient. I love to understand systems. So I could tweak them, make them better, make them grow, make them adjustable, so you can apply them to different things. So I asked you, what is it you love to do? Don’t think about how you can make money off of it right now. Just think about what is it that you love to do? What is it that’s consistent in all the things that you do? Is there one common denominator in everything that you do that you you kind of overlook? Don’t think about what you can make money on just yet. Just start writing down what you like to do, because like me, I thought it was this I thought it was that and then I realized it was the systems that I was creating, to overcome the hurdles that I really like to do. What do you like to do in your free time? Just because you think you can’t make money with it doesn’t mean That you can’t, you probably can’t you just haven’t figured out a way. If you look out there, there’s usually somebody that has. So there’s something for you to mimic. But just start listing things right now just start thinking about what do you like doing your free time? What do you love to do? What is it that you’ve always dreamed about doing? Is there one thing that you’ve always thought, Man, I would love to do that I would love for my life to be a travel writer or something like that. And don’t worry about the stories that you tell yourself about why you can’t do it. Just write it down. Is it something you love to do? Just start making a list. Don’t think about why you’re not good at it or why why it won’t work. Just write it down. You’re trying to get the truth out of yourself. What do you know how to do? What are you really good at? Is there somethi

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This is the smash the system podcast. I’m your host, Nino Prodan. And in this episode, I want to ask you, what is your intent with this business? Someone first beginning of business, most people think about how they can make the business profitable. Think about how much money they can get how the house that they buy is going to be huge and magnificent, and they’re going to have the fastest cars going to be badass, it’s going to impress a whole bunch of people want to be successful and you want to be seen a certain way. Well, how many people buy into the business because they want to see you be successful. When I first started my coaching business, it was really hard for me to charge for coaching because I was still setting this mindset of, you know, charging for my time for what I was doing in regards to how much time I was spending on it. And because of that, I felt bad charging what I was worth and not so much what I was worth because that’s the problem. A lot of times entrepreneurs or solopreneurs They think about how much they’re worth. But it has nothing to do with you. It has to do focusing on something different. It’s not focusing on what you’re doing, you have to change that focus to what you’re providing for your client, change your intent for your whole business, not about what you’re providing, not about how you’re providing it, but the value that you provide to your clients. And when I changed the my perspective, to the value I was providing my clients, it actually became became easier for me to charge according to the value I was giving people, not not the time that I was putting into it. But the value I was giving to somebody the value that changed their lives for the better. It really puts a different perspective on what you’re doing with the business once you start realizing that you’re charging for the value the changes that you’re making in someone’s life. Life, it becomes easier to sell once you shift your focus, shift the intent of your business, from trading your time to giving people value, change it from change it from selling something to somebody to giving somebody value. Once you understand that you’re giving somebody something, especially when it’s not a tangible object, it makes it easier, it makes you feel better about it. It makes you feel better about what you’re doing. For other people, it makes you feel better about making money from it. Because once you realize that you’re providing somebody, somebody value and you’re changing their lives, then you think about what you’re doing with that money. You’re not just buying junk, you’re using it to widen the scope of your message, to make more impact on the world to change more people’s lives. But think about the impact that you can make because things are nice in the short run. But in the long run, you want to see what what kind of legacy you leave in the world. So when you’re thinking about intent, think about providing value. For people focus on the value that you give, focus on the change that you make in people’s lives. Now businesses are changing. Now, it’s not just a one way dialogue, not we sell this to you and you just take what we give you these days, you really have to create a relationship with your clients and customers understand what they’re looking for. And the great thing about it is, you can actually create that dialogue these days, it’s so much easier than it used to be there. It’s not just going out and researching and hiring people to do surveys and seeing what they’re watching on TV. But you can actually start to create a dialogue with people start talking to them, ask them what they want, what is it that they need to solve, and then help them solve it with a product or with a service with knowledge. That’s what business is