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Welcome back to the Smash assistant podcast. I’m your host, Nino Prodan. Yesterday, I talked about growing your skill, and why many people don’t have the skills that they need. And today I wanted to talk more about how to develop the skill. Now this isn’t writing or business, but pretty much applies to any skill that you want to build. And it’s very easy to conceptualize. So when I started playing tennis, I was 35 years old, and I was out of shape and wanting to lose weight. And a long time ago, I saw that tennis players were some of the most in shape and first how athletes so I said, You know what, I want to learn to play tennis. And what I found out was tennis is not easy to learn, especially if you make playing your first target. If you go out into the tennis court and intend to play tennis right away without learning the fundamental skills, then you’re going to be chasing the ball around more time than you’re going to actually be playing So what I did was I got a bucket of balls, and I learned how to hit the ball with the strings. Now most people want to get it over the net, get it out onto the other set into the court on the other side, maybe even hit it in in a direction, hit it really hard. But if that’s your first intent, more often than not, you’re going to be disappointed. When learning a new skill. You want to set the bar as low as you can, but still be challenged. And in tennis. That means just hitting the ball with the strings, bouncing it on the ground and hitting it with the strings. And once you feel comfortable with that, you move on to getting it over the net. And then once you feel comfortable with getting it over the net, and you get it over the net inside the court, and you don’t worry about the velocity or the height or any of that. take it one step at a time. And sometimes when going through the different steps. You may progress through them very quickly, and that’s fine. The problem is most people aim way too high right away, get discouraged and then quit. So keep the bar lower attain it, and then move it up. And it may be strange because you may learn one thing really quickly. One thing just by watching somebody and other things you need to do, you need to plug away and, and really take steps towards developing the skill. For me, I’m very good at math and anything to do with numbers and computers is very easy for me. But when it comes to writing, when it comes to talking, it’s more of a challenge for me. It’s something that I do need to step through something where I do need to keep the bars lower, and then move them up slowly as I get to the next level. And the way you can gauge This is by how bored you are. If you’re really bored with what you’re doing, that means you’re not challenged. So raise the bar. Challenge yourself more. If you feel overwhelmed if you feel stressed, then lower the bar make it easier to accomplish what you want to do. Don’t be It gets so hard right away, your learning curve is just going to go up slowly. But the good thing is it’s going to go up. You don’t need to stress yourself out and discourage yourself. Just look at what the minimum growth that you can have for that skill is and shoot for that. When you’re starting off, you don’t need to be in a hurry. What you do need to do is make progress. And your brain needs to see that progress your brain needs to accomplish something. So give it something you can accomplish. That way you can continue progressing, you can continue to move forward and be encouraged. And if you are bored, then move faster. But just know that you don’t need to move at the same pace as other people move at your own pace. Different people learn things differently. Our previous life shapes the way that we see the world and the way that we learn things, our genetics do the same thing. So don’t see

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Welcome back to the Smash system podcast. I’m Nino Prodan. And in this episode, I want to talk a little about developing your skill. Before I started a podcast, before I really started doing anything where I was talking online, I was terrible at public speaking. I wouldn’t say Sam great still, but back then I was awful. Ivan ran for local office without the ability to speak publicly. I was terrible. And it took me a while to understand why. And I finally figured out the event that kind of triggered this in my head. And I was in seventh grade I was asked to read out loud and have this problem reading under fluorescent lights. It’s something with the spectrum of light that it produces, and it really bothers my eyes so much that I can barely see the words on the page. I only read one paragraph, but after about two sentence says my reading slows down so much that at first I start reading from Word to word. And then it gets so bad that I break down to letter to letter. So it took me about 20 minutes to read this one paragraph while standing up in class. And as I’m reading, I can feel the anxiety the anxiousness in my classmates. At first it’s annoyance and then involves into pity. And I’m very empathic so I can feel this as I’m trying to read as I’m stressed out, sweating, clammy hands, holding the book in my in front of me. tunnel vision only able to see like one letter at a time. And that feeling sets itself inside my brain. What my brain does is it relates anytime I stand up in front of a group of people to speak, that I’m not safe, that I’m being judged. I’m going to fail at whatever I’m doing. So later in life when I go to speak in front of people, my brain tells my body that I’m not safe. And what happens I get an adrenaline rush. And when you have an adrenaline rush, your brain is actually cut off. You can’t think clearly. Because your body readies itself for action readies itself to run or fight. So all your blood leaves your brain and goes to your muscles. And what I learned is I had to create a safe environment for myself to reprogram my brain not to react that way anymore. Because I wanted to speak in public, I wanted to speak to people I want to make a difference. And the only way you can do that, in my mind at the time was speaking in public. And so what I did was set up a challenge for myself. I told myself, I would do 100 videos on Instagram. And these videos are only allowed at the time. We’re only allowed to be one minute long and I kind of just picked up pics from something out of my life or something out of the life of my coaching clients at the time. And I would do a one minute video and post it on the first video I did wasn’t that great? It turned out to be okay. But it was after about 70 takes 70 takes do a 40 I think it turned out to be about 40 seconds. So that 140 second video took me about two and a half hours to create. And I didn’t have any other goals in mind when I did this. I my only ambition was to grow myself was to put it out there and help change my brain. If I if I had ambitions for a lot of views or anything else to help me judge myself, then it wouldn’t be safe. So I needed to keep the bar as low as I could. So my brain would stop reacting when I spoke in front of people and so I did 100 videos During that time, I also joined Toastmasters and began speaking to people in person standing up in front of people. And because all the work I did while I was doing videos on Instagram, it only took me about three speeches to really get comfortable in front of people. And then after a year of that, I even got a gig to speak in front of people. So my point here is, it’s not about being good at something right away. It’s not about getting numbers and getting a following, and making lots of money right away. It’s about growing the skills that you need to make t

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Welcome to the Smash assistant podcast. I’m your host, Nino Prodan. Today I want to talk about john Keens and his prediction that we’d be working a 15 Hour Workweek. Was he completely wrong in the idea that we’d be working a 15 Hour Workweek? I mean, 90 years ago, we were working in factories. There’s nobody working at computers, there’s people doing paperwork at desks, writing things out by hand. What happened? When you think about paperwork now is done so easily. We don’t have to calculate things like we used to. don’t even need to use a calculator anymore. We have computers to do all the work for us. You one person can do hundreds of times more work than they used to be able to way back then. And the crazy thing is not only have we become way more productive, but with technology advances, we actually work more than we used to not less. And it’s not because we like to because if you look at the statistics, most people have hate their jobs, they hate the people that they work with. But they have to provide for themselves they have to provide for their family. And everything they’re doing is taking them away from spending time with the people they love from doing the things that they like to do. So why are we working the same amount or even more than we did 90 years ago? Where did all that productivity go to? Who’s reaping the rewards? Well, obviously, it’s not you. It’s not the people that work nine to five jobs. They’re being exploited and expected to answer emails in the middle of the night balls, family time or time to sleep or time to relax, decompress. And if you look at the numbers, you can see who’s reaping the rewards of that productivity. It’s not the people that are actually producing. It’s the people that are telling them what to do. It’s the people that are the executives at the corporate giants. How was their pay increased by 300 times what it used to be while the people that slave away Continue to barely be able to make ends meet. Sometimes struggling sometimes having to work two jobs both parents away kids at daycare, stuck in traffic for hours a day, just so they can eat and put a roof over their heads. I asked you is this life you’ve been exploited. The promise was that technology would save you from working more. But in fact, it’s enslaved you to work even more dehumanizing you taking you away from your family, taking away your humanity. We’re not meant to live under stress all day long and fear what could happen, technologies meant to free us. But all the advances have shackled us more than ever before. And now it’s time for you to break those chains. It’s time for you to start taking control of your life. The more of us that step up and start using the system the way the corporate executives do, the less power they’ll be in their hands. Let’s power that the financial giants will have an always getting a bailout when they need it. It’s time for you to start turning the system in your favor. It’s time for us all to turn things around and make the system work for us. There’s no reason that we should be working more than 40 hours a week, sometimes 6080 hours a week just to make somebody else rich just to make ends meet for ourselves. And why because we were told to believe this and we did. Well, we need to tell them that it’s no longer acceptable. Start creating your own business so you can use the system to your advantage, to buy your own time to use technology to work those 15 hour work weeks that we were promised. It’s your time now to reclaim your life to reclaim your time. So you can spend it doing what’s important to you. And if you don’t know what that is, ask yourself what would you do? If you didn’t have to worry about money anymore, what would you do with your life? What would you do with

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Welcome back to the Smash system podcast. I’m your host, Nino Prodan. Today, I want to ask you, are you showing up in your own life? Are you there for the people that are important in your life? When you say you’re going to do something, do you do it? When you tell yourself, when you make promises to yourself? Do you follow through? I used to think to myself about all the dreams that I had all the things that I want to accomplish all the things that I wanted to have all the world that I wanted to see. And for nearly 20 years, I did none of it. I would say I was going to do this and then I wouldn’t. I would try to do something. But I wouldn’t put my whole heart in it. I was pretending to do things. I wasn’t actually doing them. I didn’t think there will be a final result. I didn’t see the task as accomplished. I saw it as a work in progress. When you do things do you do them for how people will You or do you do them because you love them? Do you do it for their benefit? Or do you do it for your benefit? How are you showing up in your life? When you think about the dreams that you have? Do you actually think they’ll be reality? Or is it just something to think about and say, Yeah, I wish I could have that. Are you willing to put in the work? Are you willing to put in the sacrifice? Are you willing to create the courage to engage the fear that’s holding you back? Are you showing up just part of the time when it suits you when it’s easy? When you know what to do? A few minutes a day. I noticed that when I started showing up in my life when I made it intentional, my actions, intentional, my emotions, intentional. And I took ownership of everything I did and felt that things started happening in my life. I started moving towards the things that I wanted. I started doing the things that I wanted. I became better my relationship. became better. And I started taking care of myself, I was able to take care of other people. And it wasn’t just for a few minutes a day, it was as much of the day as I could do. And the reason I don’t say it was all day every day, is because sometimes it’s unsustainable. When you’re building it up, when you’re starting off, it’s difficult to show up all the time. But as you practice as you grow the muscle to show up gets easier and you get to show up more, become intentional with your whole day. That’s your goal. But when you falter on achieving that goal, don’t stop. Don’t hold yourself back. Keep trying, keep pushing, keep growing. get bigger, get better, you won’t be perfect. No one is not all the time. But you’ll grow. you’ll improve. You show up more and more. Don’t compare yourself to others. compare yourself to who you were yesterday. Look at how you’ve grown and how you continue to grow. Focus on who you are and who you will be. And don’t worry about everyone else. Let them take care of themselves. You show up in your life and you make your dreams happen. This is Nino Prodan, and I’ll talk to you tomorrow.

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Welcome to the Smash system podcast. I’m your host, Nino Prodan. And this episode I want to tell you about what happened to me after my first trip to Europe, came back to the US and I was, everything was different. I looked at my ambitions differently. I looked at what I wanted in life differently. The problem was, when I came back, I kept telling myself the same story kept telling myself that what I had to do was slog through life. And every once in a while, give myself a treat. Every once in a while, give myself something to strive for, give me something to look forward to plug away for five days a week, just so I can enjoy a little time on the weekend, which was half consumed by chores and things that I didn’t want to do anyway. I was told that life was work, life was suffering, and doing things that you don’t want to do ever and to continue to do them. For for Yours. And when you’re done doing that for 40 years, guess what? you finally get to enjoy yourself for like two or three years and then you die. That’s right. You live your whole life, to only enjoy it, maybe one day a week. And then for the last three years of your life, the rest of it is dedicated to making enough money to just get by and make somebody else rich in the process to bleed and suffer and never enjoy or enjoy very little of your life. And it’s not suffering for growth. It’s not suffering, to expand yourself. It’s suffering for the sake of suffering because that’s what life is. And I say it’s BS. Stop telling yourself, it’s okay. It’s the biggest lie You can tell yourself. Keep telling yourself It’s okay. You’re not going to do anything. So stop it. Stop lying to yourself. stop accepting lies, and tell yourself there’s more There’s more to life than suffering for someone else’s profit. There’s more to life than being stuck in traffic for hours a day. wasting away your life. No, you don’t like driving, stop lying to yourself. Stop lying to yourself and saying it’s okay. You know, there could be more. You know, life could be better. You could be living your dreams, but you have to motivate yourself and stop telling yourself It’s okay. It’s not going to get better until you make it better. It’s not going to get better until you take those steps to make it better. The fear that you suffer in making those steps. That’s okay. But slogging along because you think you have security, false security because you can get laid off from your job at any moment. They don’t care about you. They don’t care about your well being or what happens when they don’t need you anymore. They care about the bottom line. You can be replaced tomorrow. Morrow. So stop telling yourself It’s okay. Create real security for yourself. It’s not okay to be exploited. It’s not okay to sacrifice your life for someone else that doesn’t care about you. I want you to dream big. I want you to achieve those dreams. I want you to live the life that you want because you deserve it. But stop telling yourself that the status quo is okay. There’s more to life than living just for the weekends. There’s more to life than just getting numb on that vacation. You can feel live when you wake up in the morning you can feel live and spend time with the people you love every day of your life. But first, you need to be honest with yourself and stop saying what you have now is okay. Live to your fullest potential. And go bigger, get bigger, stop living small and get what you want. I’ll talk to you tomorrow.

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Welcome to the Smash system podcast. I’m your host, Nino Prodan. Today, I want to ask you, if I offered to sell you the iPhone 11 Pro Max, which goes for about 1500 dollars, would you pay me $10,000 for it? My guess is you say no. But what if I told you that the phone that I give you, it’s going to have the 512 gigabytes. And that 512 gigabytes is going to be filled with all the 300 courses I’ve taken over the last 10 years. The courses that helped me learn marketing courses that have helped me get my coaching certification. The courses that have helped me get my body in shape out of pain and stiffness that I used to suffer in the morning and help me wake up energized. And then on top of that, in the context, I have Oprah Winfrey’s cell phone number and printed to her private Instagram I have Tony Robbins’ private number. I also have a number of one of the best accountants that will save you tons of money on your like, pretty much you write off everything on your taxes. I have one of the best sales funnel creators on speed dial. And the phone comes with your own virtual assistant, real person, not just a computer AI that talks to you. What’s the value of that phone to you now? This $10,000 seem like it’s actually cheap. It seemed like it’s too little now. But I’m still selling you the same phone. If I was selling that most people would jump at that phone for $10,000 but I’m still selling the same iPhone that most people bought get a 1500 dollars. But because I created an offer out of it, I increased the value instead of a race to the bottom. I’ve created more value that makes you offer, irresistible, it makes it so good that people would jump at the offer. And that’s what you have to do with your offer, build it up to the point where people see so much value in it that they can’t resist buying it. Look at the problems that your clients or customers are having, and build your offer off of that. Build it up so much to the point that it’s irresistible and they jump at it. And you could actually practice this as you ask them. What if I had this and this and this and I charge this much? How’s that sound to you? They say Oh, yeah, that’s that’s not bad. That’s right. You know, add something else to it. Get try and get get it to the point where they’re like, all right, well, just sell it to me now. I’ll buy it. For right now. Just practice this. Start practicing building this offer and presenting it to people and seeing what they say. You don’t have to actually make this a promise but see what you need to do to make people jump at your office. Practice and get a good understanding of this. That way you can build your official offer and actually present it to people to actually buy. That’s it for this week. I will talk to you next week on Monday. Have a great weekend.

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Welcome back to The smash a system podcast. I’m your host, Nino Prodan. I want to ask you, have you ever heard of the phrase the race to the bottom? You know, you see the race to the bottom and a lot of industries and especially one that comes to mind is the airline industry. And in fact, the race to the bottom there has been so bad that it actually prompted Richard Branson to create an airline because he was tired of having terrible service service. That was the bottom line. You know, the problem with the race to the bottom is that people end up not being satisfied. people end up not being happy, they they buy things and then they think, Oh, you know what, this wasn’t a good deal. Or, you know what, I I still had to pay this or Oh, I’ve been I’m being nickeled and dimed to death. Because it is a bit of a con game to have an up charge for everything left and right. Any others people that travel very cheaply and love it because they don’t Have any luggage. But when they get hit with that baggage fee when they weren’t expecting it, people feel like they’ve been abused. And I don’t know about you. But as a business owner, I feel like if you’re short, changing people on what they’ve bought from you, or they feel remorseful after they purchase from you, then you haven’t done something right. You’re not offering them or you’re not providing them a good offer. At the end of the day, I want to feel good about what I do. I don’t want to feel like I’m taking advantage of somebody, I don’t want to feel like I’m short changing somebody. I want to feel proud of what I give people. Because when you do your best, and you give people everything that they want, you feel better, you could sleep at night. They feel better. They want to buy from you again. And if you look at a lot of the airlines, that nickel and dime people, they’re always struggling. They’re always one or two steps away from going under and why because they should show that they don’t care. Nobody cares about them. So when you’re thinking about creating your offer, don’t think about creating the cheapest one. Don’t think about the race to the bottom. Think about providing real value solving all the problems. Because the race for the lowest price only does one thing for you, and that’s leaves you broke. So look at building up your offer, look at creating more value and leave your customers or clients fulfilled because doing that will help you create raving fans and raving fans won’t just buy from you. They’ll also get the word out to everybody else. So they feel compelled to buy from you too. That’s it for today. I’m Nino Prodan and I will talk to you tomorrow.

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Welcome back to the Smash system podcast. I’m your host, Nino Prodan. One of my clients once asked me, How do I know what my customers want? And I told them, why don’t you just ask them? They said, I don’t know how I don’t know where to find them like her. How do I ask them that? Do I have to hire somebody to do a poll? Or do I have to pay somebody to do that research for me or what? And I said, Well, why don’t you just join a Facebook group online? And what you do is go into the group and start searching for words like help or how do I or problem, start reading through recent comments, and figure out what problems people are trying to solve? Start searching forums online, to see if there’s something in your industry and see what questions people are asking what problems people are having. Go to events, do this Same thing there, you can ask people one on one, you can get really in depth knowledge about what people are trying to solve the problems that people are having. And once you’ve done all the research online, you know how to ask them you know what terminology people use, or maybe what limiting beliefs people have. Your biggest objective is to find out all the ailments of your future customers and clients. That way you can speak to them that way you can talk to them in the way that they see the world. The problem a lot of business owners have is they’ve already solved the problem for themselves. And they may have solved it a long time ago. So they don’t really understand the way that they used to see the problem. They don’t understand how people see the problem before they encounter it, or before they build up to it. And if you can’t see the problem anymore, the best way to get an understanding of it is to see it through the eyes of someone who has currently dealing with it. And when you’re doing it, don’t set the bar so high where you’re trying to solve the problem for people or get clients for for yourself right now is just research. So just learn from them. You can pass on contact information and everything. But don’t try and solve the problem. Now, don’t try and gain clients. Now. Once you’re done creating the offer, then you can start going after clients. But for right now figure out how to solve their problems the way that they see it. Ask them where they want to go. What does the problem look like now? And what does it look like once it’s solved? This is research time. So do your research. Write it down so you understand it and that way you can reference it later. And if you need to create a questionnaire for yourself that you can ask people that we you gain a better understanding. And once you have it all together, then start to create your offer. I’ll talk to you tomorrow.

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Welcome back to the Smash system podcast. I’m your host, Nino Prodan. Let me ask you, have you figured out your offer yet? If not, today is your episode. What I’m going to do today is to help you figure out how to create your offer. And it’s easy because it’s pretty much done for you, all you have to do is go out there and find people that are doing the same thing as you are generally doing the same thing as you and are successful. So by now you should know what you want to offer people. And if not, then check out some of my previous episodes that help you dig into what you could possibly create into an offer. help you understand some of your passions and desires. So what I’d like you to first do is to start figuring out who your main competitors are start to figure out if you don’t already know who’s doing well in the industry and area of business that you want. Want to work in which core desires does your product or service fit into health, wealth or relationships. Now make a list anywhere between eight and 10 people that are doing well in the industry that you want to work in. And once you make that list, start to look at what those people are offering. If they have a sales page, go to their sales page and look at what their offer is. Start to analyze it, start to see how they describe what they’re doing, what needs and desires are being met. Look at how they talk to their customers or clients and write all this down. You want to become familiar with the way people talk in the industry. See the similarities that your competitors have with each other. Those are the important points. When you’re looking at their sales page, notice the core desires that they’re addressing. Notice how they’re talking about it. And also while you’re reading it, notice the emotions that are being invoked in you. And take note of it, write it down. Because these are exact things that you want to do when you start writing it. Don’t use their words, but use their ideas. Use it as a framework for how you’re going to speak to people. There’s no need for you to recreate the wheel when people are already done the research. Use the work that’s already been done and build on top of it. Start looking at their ads, start looking at their Facebook page. If they have groups, look at their groups start becoming familiar with how they talk to people. Is there something in the way that they talk to people that you don’t like? Note it? Why don’t you like it? How does it make you feel? in Facebook, if you look at people’s Facebook pages, there’s an area that says something about transparency. If you click on that, it’ll take you to their ads and then you can look at their ads. They have any Remember, this is all research to help you understand how to talk to people. Don’t steal this, don’t. Don’t take this word for word from them because that’s plagiarism. But you can use the ideas you can use the framework of how they’re talking to people, to help yourself and build upon and then to create your offer and solve the problems and the desires of your future clients and customers is Nino Prodan. I’ll talk to you tomorrow.

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Welcome back to the Smash cism podcast. I’m your host, Nino Prodan. And I want to share with you a discussion that I had yesterday, I was talking to an artist and she was telling me that she wishes that she could make a living off of art. And I told her, it’s possible to do that. But what you need to do to make that happen is to create the right offer. See, it’s not about simply selling her paintings, what she has to do is make it more appealing for people, quench all their thirst, not just the painting itself, but maybe include a frame to go with it, maybe a decorative frame, find something else that could go along with the painting. And in her case, we actually came up with a lot of things that she could offer to go along with the painting, not just new frames, but there’s also he could also have delivery included. If it’s something that people want to show off. You could have a little description Little plaque that goes alongside or a little card that describes what the paintings is about. Give it a little relevance to people looking at it. What was the artist feeling? What was the artist thinking, maybe even hanging nails or maybe having a service that comes in and actually hangs it for you think about all the problems that will come up, or all the desires that will come up after they have the main item that you’re selling. What’s complimentary, what problems can you solve that will come up, make it painless for people? best part is, the more problems you can solve, the more you can charge. Once you find out what your customers really want out of their original purchase, out of following purchases, then start addressing the problems that they have started addressing the concerns that they have. start addressing the desires that they have. include those in your offer. It’s not, don’t try and sell a product, sell an offer. Because once you’re able to satisfy all the desires, somebody has Not only will they be happy to purchase from you, but they’ll be happy with their purchase. So yes, this economy, the internet has created an avenue for you to build a business on anything, you can build a business that will sustain you and your family. If you just create the right offer. You understand how to present it to people. That’s the whole point of this podcast. It’s to help you understand that. It’s to help you develop that. And it’s to help you break away from that nine to five slavery that stops you from living your life. I want greatness for you. I want your life to be filled with happiness and love and true freedom. So you can live the life that you want to live. Not that somebody dictates to you, but what you want true freedom so you can be who you want to be. build your business doing what you want to do, what you love to do, what drives you to jump on. How to bed in the morning. No more regret. Just a full life, a fulfilling life, the life that you deserve. I’ll talk to you tomorrow.