The 1,400-unit brand is diving into a whole-new category. Spearheading the charge is marketing chief Marianne Radley, who arrived in September and hit the ground running. Formerly chief brand officer of Yum! Brands and a Monster Beverage Company and Anheuser-Busch InBev exec, Radley plans to take the Smoothie King brand to the next level by developing an impactful look-and-feel and brand message that cultivates a deep connection between the chain and its diverse mix of franchisees as well as its loyal customer base.