Snow Talk with SIMA

East Coast Facilities' Joshua Brecht joins Snow Talk to discuss video content development and marketing in the snow and ice industry. Listen for these tips and more:

• How video content development and marketing can help elevate the snow and ice industry by showcasing the work, people, and company.
  
  
• It doesn't have to be an expensive endeavor. Start with basic equipment like smartphones and encourage team members to capture and share photos and videos.
  
  
• Build a culture where everyone is involved in creating and sharing content, which can lead to increased team engagement and motivation.

The Grow Group's Vince Torchia and McFarlin Stanford's Jennifer Murray join Snow Talk to share how they counsel landscaping and snow companies to be financially healthy. Listen for this tips and more:

• Look beyond revenue to include understanding margins and profits.
• Have enough liquidity to manage through rough patches.
• Building a "sell"-worthy company.

Colorado Green Pros' David LaFore joins SIMA’s Senior Manager of Membership Evan Newman on the latest episode of Snow Talk to chat about how snow and ice professionals can use technology as a customer service tool. Listen in for these tips and more:

• Improve customer satisfaction by providing transparency and accountability.
• Communicate with teams and subcontractors.
• Enhance customer experiences and streamline business processes.

Earth Development President and CEO Eddy Zakes, CSP and SIMA’s Senior Manager of Membership Evan Newman packed a lot of great points into this episode of Snow Talk. Listen in to hear Zakes’ approach to:

• Company culture
• Education and personal development
• Recognition and rewards
• A deep bench of emerging leaders
• Leadership authenticity and transparency

Jim Monk of MPS Property Services and Gerald Boot of Boot’s Landscaping in Ontario discuss their advocacy work in establishing a recognized standard for the snow and ice industry, their approach to insurance and more.

Zech Strauser, founder of Strauser Nature's Helpers in Allentown, PA, joins SIMA CEO Martin Tirado to talk about the importance of camaraderie in the snow & ice industry, the challenges of sustainability and innovation, and his work in promoting landscape and snow as a "green collar" career opportunity.

There is a growing focus on legislation designed to limit liability for companies that participate in salt applicator certification programs. Ted Diers of the NH Department of Environmental Services and Allison Madison of WI SaltWise join SIMA CEO Martin Tirado to discuss their work in this area.

Host Evan Newman is back with Piscataqua Landscaping President & CEO Justin Gamester, CSP, and Darci Knowles, founder and creative director of DARCI Creative. Evan follows up on some additional topics and tangible action items.

Snow pros Bill Butts of Outdoor Pride Landscaping, Bob Marks of EMI Landscape and Eric Klopfer of Environmental Management Inc. talk about the changing climatology happening in their markets and the impact on their snow businesses.

Host Evan Newman welcomes Piscataqua Landscaping President & CEO Justin Gamester, CSP, and Darci Knowles, founder and creative director of DARCI Creative. Listen in to hear Justin's journey to realizing he needed marketing help to grow revenue and how Darci has helped.