Social Media Decoded

Why every entrepreneur must embrace collaboration and networking. Host Michelle Thames is joined by Robbin Kelton to share their networking secrets. They discuss the key components of networking that generate a positive return on investment for entrepreneurs and businesses and share how entrepreneurs who are starting out can build a solid network that will help them grow their businesses. 

Robbin Kelton, MBA, is the host/Founder of the Mamapreneur Podcast. A podcast that is all about business and showcasing Female Based Businesses across the country. Robbin has a passion for helping female entrepreneurs get more exposure for their businesses and helping people reach their highest potential. This podcast is for ladies who are in all seasons of entrepreneurship. It’s never too late to learn new things and to not let fear hold you back from pursuing your dreams.

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Grow your business without being on social media. Host Michelle Thames shares how you can take a break from social media and still bring in new clients for your business. Here's the secret: You don't turn off your marketing. Michelle shares how you can continue to run your marketing without having to open any social media apps.

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The number one thing every brand needs to grow on social media: visibility. Host Michelle Thames discusses not only the importance but also the power of visibility and how it can help you grow on any social platform. Get Michelle's best tips for this organic marketing hack.

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Everything you need to know about lead magnets. Host Michelle Thames does a deep dive on lead magnets. She explains what they are and why every business needs at least one, and she even shares the science behind effective lead magnets. Tune in to get Michelle's best practices and tips for creating a lead magnet that helps your business grow in 2024. 

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Why every company needs public relations. Host Michelle Thames speaks with public relations expert Megan Bennett about the role public relations plays in marketing. Megan shares her top tips on how small businesses and individuals can use public relations to grow their brands. 

Megan has been on the LYA team for over 20 years. She started working at LYA just a year after college and fell so in love with public relations that she stayed on and helped build the company into what it is today. Her expertise focuses on managing clients, engaging with top national media daily, and securing meaningful media placements. She has spearheaded and implemented countless successful PR campaigns for numerous brands. She is proud of the positive, lasting relationships she cultivates with the media on an ongoing basis.

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Lightyears Ahead website

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Marketing tips for 2024. Host Michelle Thames shares the latest marketing strategies and tips to keep your business growing with the changes in social media and digital marketing. Tune in to get ahead of the trends this year.

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This is the secret to hosting memorable events. After hosting several in-person and virtual events, Michelle Thames breaks down why her events are so successful. She shares her tips on planning, marketing, execution, and the often-forgotten post-event momentum.

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How to network in 2024. The old-school ways of networking are no longer relevant. Host Michelle Thames shares how entrepreneurs can network with the use of social media. She shares the dos and don'ts of networking online to help you avoid embarrassment and build genuine relationships. 

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The best way to create a digital course. Digital courses are more popular than ever, so host Michelle Thames is giving you a rundown of why you should make a digital course and how you can make one that people will want to buy. 

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Why branding matters and how you can use it to grow your business. Host Michelle Thames shares her thoughts on the importance of branding for business growth. She shares what consistent branding looks like and how business owners can make their branding take their business to a new level. 

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