We all know that setting goals can be a bit of a trigger for some people. "If you're not setting goals then what are you doing" was a VIBE back in 2017 - 2020 BUT the biggest thing that we all need to remember with 2021 coming to an end is; 

The goals have to be realistic! 

Today I chat about setting REACHABLE goals for your business so you can feel confident, set up for success and read to hit the ground running in 2022! 

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Are you ready to go viral? Can your business sustain itself if you go viral on social media? In this episode, I chat about the misconceptions of your business going "viral" on social media and what you need to know about viral content — trust me... there are a few that maybe you didn't even think of! 

Going viral is awesome, but it’s also extremely difficult to do (most videos just get lucky) you may not like the attention a viral video brings.  Oftentimes a viral video is inappropriate or shocking, which may not fall in line with your brand and can even harm your reputation.  Plus, a viral video may land in the hands of the wrong people who have no intention of purchasing your products.

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When building a brand on social media, building a community is essential for growth.  Your following is more than just a number. Each follower is a small part of the community your brand is creating.  Rather than focusing on the number of followers, focus on building relationships with existing followers to grow organically.

In other words, build a community and the followers will come. 

In today's episode, we chat all about it! 

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With the holidays right around the corner, I want to share some survival tips to surviving Black Friday on Social Media! 

5 tips to survive Black Friday on social media

• prep your social pages
• think about your offers
• brainstorm how you will achieve your goals
• plan EARLY
• Think about what your ideal customer wants

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Black Friday Masterclass Replay https://thamesmediasolutions.teachable.com/p/how-to-prep-your-social-media-to-profit-this-holiday-season

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I've been an influencer for going on 12 years and I also had the opportunity to work for a beauty brand managing and recruiting influencers for programs so I have seen my fair share of mistakes.

Mistakes influencers make when pitching brands

1. Not mentioning how they can help the brand. Only focusing on them
2. Not being confident in emails
3. The initial pitch is too long
4. Not following up

Join my Free Facebook group for influencers, creatives, and small biz owners: https://www.facebook.com/groups/expandyourinfluencegroup

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Types of Instagram Live Videos 

It’s important to get creative with your live videos take time to brainstorm ideas. What about your business gets followers excited? What questions or concerns might they have that you could assist with? What would make them laugh? These are important questions to think about when crafting your Instagram Live videos.

Here are the top types of Instagram Live videos.

Q&As

Demonstrations

Tutorials

Behind the Scenes

Performances and Events

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What did we learn from the Instagram shutdown of 2021? Do you remember where you were lol? No, really it was a crazy day and lots to discuss when it comes to social media and business. Tap in to hear my thoughts on the shutdown.

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Hey Friends!

Instagram made some announcements with hashtags.  Listen to the episode to hear all about the changes!! Will you approach hashtags differently?

Join my FB Group: https://www.facebook.com/groups/expandyourinfluencegroup

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Are you still on Clubhouse? Have you seen growth from Clubhouse? Do you think it may be an app that will fall off? It doesn't seem like there are as many users as it was when it first came out. 

Check out the episode if you want to learn some tips to help you build your Clubhouse following.

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Want loyal followers? It’s time to build up some trust. Social media is not your typical old-school way of advertising, it’s a lot more personal. Successful brands on social media are able to establish a friendship type feel with their followers who trust them because they are authentic. Followers connect better with brands that embrace that type of realness and relatability you can’t get from a typical TV or billboard ad.

Create Relatable Content

comments) from your followers because they can truly connect to it.
Respond to Negative and Positive Feedback
Repost Your Follower’s Content
BONUS: Stay Consistent

Consistency is always key when it comes to building trust with your followers. Once again, think of this

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