This episode continues last month’s discussion on why clients don’t always follow therapists on social media. In Part 1, I talked about how professional language can unintentionally create distance between therapists and potential clients. In this episode, I zoom out a little. Because it’s not just about the words we use - it’s about how people experience our content emotionally.

Clients don’t follow therapists because they’re impressed. They follow when they feel understood.

Takeaways

1. Why social media can feel exposing and discouraging for therapists
2. How fear of judgement can make our posts sound careful or stilted
3. Why tone matters just as much as language
4. How small moments of appropriate self-disclosure can build connection
5. Why clients often follow for a while before making contact
6. How consistency over time helps people decide whether they feel safe with you

I also share examples from my own experience, including how story-based posts help people relate to you rather than feeling talked at.

At the end of the episode, I also share four simple themes you could use for March, based on upcoming awareness days:

1. Safety, harm, and being believed
2. Identity, visibility, and inclusion
3. Rest, regulation, and wellbeing
4. Care, connection, and unseen roles

And a reminder that in Therapy Growth Group, we're about to embark on Find Your Focus, including the Make Your Profile Work intensive week. This will help you shape your social media and blog posts to speak to the people you most want to reach.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords: social media, therapists, client engagement, authenticity, emotional connection, content ideas, March themes, overcoming challenges, building trust, managing responses

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.