In this final episode of my mini series on why clients don't follow you on social media, I discuss the importance of being clearer about who you're trying to reach and what you want to be known for.

When you consistently talk about a specific area of work, people begin to recognise you for it. That recognition builds trust, helps clients find you, and can even lead to speaking opportunities, referrals, and wider reach.

Takeaways

• If your followers are mainly therapists, it may be because your content and conversations are happening in therapist spaces.
• Authority isn’t about being the expert in someone’s life. It simply means being recognised for a particular area of work.
• Being specific helps people remember you and makes it easier for the right clients to find you.
• Repeating the themes you want to be known for builds recognition over time.

In the episode I also suggest a few themes you could explore this month:

Stress and overload – April is Stress Awareness Month, a good opportunity to talk about burnout and workplace stress.

Identity and visibility – With Autism Acceptance Day and Lesbian Visibility Week, you might explore masking, identity, and inclusive therapy spaces.

Connection and companionship – April is also National Pet Month, which opens conversations about loneliness, comfort, and grief for pets.

You can listen to Liezl talk about her work in Episode 76 and access her website HERE

If you’d like support identifying your niche and communicating clearly to the clients you want to work with, you can find out more about Therapy Growth Group in the link below.

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

Keywords: private practice marketing, social media for therapists, overcoming imposter syndrome in therapy, therapist referral networks, marketing for mental health professionals, branding for therapists, themes for therapy content creation

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.