In this episode of Social Media Decoded, Michelle Thames breaks down the real difference between a social media manager and a social media strategist — and why confusing the two can cost businesses time, money, and momentum. Michelle explains how strategy and execution serve different purposes, the most common hiring mistakes business owners make, and how choosing the right support at the right time can dramatically change results.

This episode is essential listening for entrepreneurs, founders, and brands deciding how to invest in their marketing and visibility in 2026.

Why roles, timing, and expectations matter

Clear strategy makes execution more effective and efficient

Creators transitioning from DIY to professional support

If you need clarity before hiring or scaling your marketing, explore working with Michelle’s agency for strategic support. www.thamesmediasolutions.com

For ongoing proximity, feedback, and visibility guidance, join the Collective. https://michellethames.com/elevate-and-empower-collective

Michelle Thames is a marketing strategist, podcast host, and community builder with over 15 years of experience helping brands and entrepreneurs build visibility systems that convert. She specializes in strategy-first marketing, community-led growth, and sustainable brand ecosystems.

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