In today’s episode of the Live UNREAL w/Glover U Podcast, Jeff shares the most common mistakes agents make when it comes to their social media marketing efforts. Our social media strategies and how we implement them affect the kinds of clients we get, how well we connect with our databases, and even our average sales price. Ignoring or neglecting our social media is a costly mistake, and Jeff shares with us some of the biggest errors we should avoid at all costs. You’ll also learn: 

Why we need to choose consistency over shiny new objects

The 2-to-1 posting formula that will help you connect with more people on social media 

Signs of poor, haphazard branding and messaging

Why you can’t grow your social media following without advertising 

 

Quotes 

Instead of wasting time trying to go viral to Gen-Z on TikTok, spend time being consistent with one or two platforms. -Jeff Glover  

 

Key Points 

Your business page is not a database, it’s a marketing tool for credibility and buying leads. Your personal Facebook page is your database, and that’s why you have to put more effort into it. 

When someone goes on your business page, they’ve taken a virtual step into your retail store.  Their defenses go up, and their skepticism is high because they know they are going to be sold to.

For the foreseeable future, social media is going to be the largest advertising medium to stay in front of our database. As the effectiveness of other advertising channels start to dwindle, social media will become the best way to market.