If you’ve ever posted on social media and felt like you were talking into the void, this episode is for you.

So many therapists tell me they feel discouraged when their posts don’t get likes or comments, or when they see others getting much more engagement. It can make you question whether it’s worth continuing at all.

In this episode, I’m not suggesting you stop using social media. Instead, I’m sharing a different way to think about it.

Because what if your posts are working - but just not in the way you expect?

I talk about:

• Why low engagement doesn’t mean your content isn’t helping
• The “silent followers” who may be reading without interacting
• How clients can find you through search, not just likes
• Why niching can reduce likes but increase relevance
• How to stay consistent when it feels like nothing is happening
• A simple shift that helped me move from comparison back to purpose

May Social Media Ideas for Therapists

Looking for simple content ideas this month?

Key dates to consider:

• Maternal Mental Health Awareness Week (4th–10th May)
• Mental Health Awareness Week (11th–17th May) – this year’s theme is Action
• Black Inclusion Week and Trans+ History Week
• Dementia Awareness Week and World MS Day

For lighter, engaging posts:

• World Laughter Day (3rd May)
• International Tea Day (21st May)
• International Hug a Cat Day (30th May)

You don’t need to cover everything. Choose what fits your work and your clients, and use these as simple ways to stay visible and connect.

In this episode, I mention a previous episode with Becky Willoughby of Willow Therapy Tring. It's episode 75: Grow Your Therapy Practice by Nurturing Connection

For more information about Therapy Growth Group, please click HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

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The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords: social media engagement, private practice marketing, therapist social media tips, social media algorithms, online presence for therapists, social media consistency, overcoming social media comparison, connecting with clients online, content creation for therapists, measuring social media success, mental health content ideas, social media for therapists

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.