In Episode #148, I sat down with Bruce Friedrich, the founder and president of Good Food Institute, a not-for-profit organisation developing the roadmap for a sustainable, secure, and just global protein supply. Their objective? To create a world where alternative proteins are no longer alternative.

See the previous episode with Bruce (#109) here.

For more insights and reflections, visit The Proof website for the full show notes.

Enjoy, friends.

Simon

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Simon Hill, Msc, Bsc (Hons) 

Creator of theproof.com and host of The Proof with Simon Hill 

Author of The Proof is in the Plants 

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