Digging deep into freelance communities in London after she’d lost a lot of her work during the pandemic inspired freelance marketing strategist and copywriter Sophie Cross to do something no one’s ever really done: start a magazine by freelancers, for freelancers. In this chat with Sophie, she shares how the idea came to her, how it’s taken over her life (and her work!) and much more. Listen to find out:

+ How the pandemic affected Sophie’s work and caused her to start becoming more embedded in online freelance communities

+ Why she decided to start Freelancer magazine and (and how the Kickstarter campaign sold 1000 copies before the magazine even existed)

+ The nostalgic reason Sophie really wanted to start a print mag, despite the struggles magazines are having right now

+ Why she agrees that niche publishing is the future

+ The power of communities and word of mouth for freelancers

+ Why she loves the chance to talk to so many different freelancers and what she’s learned

+ Why LinkedIn is her main platform for promoting the mag and how her strategies can be used by freelancers promoting themselves

+ The future of Freelancer magazine (it's all good, people!)

+ Sophie’s favourite tools

More about Sophie

Freelancer magazine: www.freelancermagazine.co.uk/

Sophie on Twitter: twitter.com/fullythoughtout

Sophie on LinkedIn: www.linkedin.com/in/sophcross/

Sophie’s marketing and mindset courses www.thoughtfully.co.uk/