Spotify isn’t ending the world. They’re acquiring quite a few properties, and are obviously big and imposing on the landscape, but I believe that they’re not actively killing the podcasting dream. But how far they have to go to do that is open to debate. A debate we have on this episode.Key Links:

• Nick Hilton of Podot Pods
• Article: https://soundsprofitable.com/update/spotify-megaphone-deal

-----Are Boston Dynamic Robots going to kill us? Or be cool friends?-----Credits:

• Hosted by Bryan Barletta of Sounds Profitable - [email protected]
• Audio engineering by Ian Powell
• Executive produced by Evo Terra of Simpler Media
• Special thanks to James Cridland of Podnews
• Podcast hosting and dynamic insertion wizardry by Whooshkaa
• Sounds Profitable Theme written by Tim Cameron

Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Spotify isn't ending the world. They're acquiring quite a few properties, and are obviously big and imposing on the landscape, but I believe that they're not actively killing the podcasting dream. But how far they have to go to do that is open to debate. A debate we have on this episode.

Key Links:

•Nick Hilton of Podot Pods

•Article: https://soundsprofitable.com/update/spotify-megaphone-deal-----

Are Boston Dynamic Robots going to kill us? Or be cool friends?

-----

Credits:

•Hosted by Bryan Barletta of Sounds Profitable - [email protected]

•Audio engineering by Ian Powell

•Executive produced by Evo Terra of Simpler Media

•Special thanks to James Cridland of Podnews

•Podcast hosting and dynamic insertion wizardry by Whooshkaa

•Sounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/

Send us messages with Yappa!

Episode 14: Spotify Is Not Going To Kill Podcasting

Music: [00:00:00] Springy, upbeat, acoustic music plays.

[00:00:04] Bryan: [00:00:04] SAI, DAI and Spotify. That's what we were talking about this week on Sounds Profitable with me, Bryan Barletta.

[00:00:20] This episode is sponsored by Claritas. Check out their recent, "The marketing insider podcast", and learn how to use current trends, such as industry specific, lift success and CPM comparisons in podcasting to increase advertiser adoption. You can find out more at claritas.com.

[00:00:40] I know that you're listening to Sounds Profitable because podcast ad tech is important to you, but it's important to me that you are kept up to date on the latest news from the entire podcast industry. To help with that here's what happened last week. No matter when you're listening from James Cridland at Podnews,

[00:01:06] A few months back, Spotify purchased megaphone. Now there've been major acquisitions since, and there were major acquisitions before. And as with all of them, the sky was suddenly falling for a ton of outspoken people in the podcast industry. I wrote an article trying to quell that fear a bit called "No, the Spotify and megaphone deal won't put an end to podcasting." It's linked in the description. In that article. I mentioned the work of Nick Hilton and his article about Spotify, "The Lesser Spotified Pig". He was kind enough to come on the show and we got to talking about our different views on the world Spotify is bringing about.

[00:01:43] Music: [00:01:43] Music fades out. Interview begins.

[00:01:45] Bryan: [00:01:45] I worked at Megaphone, so full disclosure there.

[00:01:47] I left before the deal. So I left in August, so 2020 and it was really important to me to provide my view on it and highlight some of the other people in the spac...

This week, I have an early candidate for the Real Heroes of Podcasting Hero of the Year (RHOPHOTY), and the most interesting-yet-largely-ignored-by-podcasters news story of the past couple of weeks. First, a detour from the world of art, or as we say here in Boston, aht.See omnystudio.com/listener for privacy information.

This week, I have an early candidate for the Real Heroes of Podcasting Hero of the Year (RHOPHOTY), and the most interesting-yet-largely-ignored-by-podcasters news story of the past couple of weeks. First, a detour from the world of art, or as we say here

Paid subscriptions on Apple Podcasts: should you? What you NEED to do if you go down that road. Also: how Clubhouse should spend its sweet VC cash.See omnystudio.com/listener for privacy information.

Paid subscriptions on Apple Podcasts: should you? What you NEED to do if you go down that road. Also: how Clubhouse should spend its sweet VC cash.

Getting people to listen all the way to the end of your podcast is already tough enough. How do you plan to entice them further when they know there’s an ad waiting for them at the end? Dane Cardiel of Simplecast joins us to talk about rebranding post-roll, and figuring out ways to use DCI to make your podcast better.Key Links:

Dane Cardiel of Simplecast

-----How much is too many ads? And what ads work best for keeping listeners interested?-----Credits:

Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Getting people to listen all the way to the end of your podcast is already tough enough. How do you plan to entice them further when they know there's an ad waiting for them at the end? Dane Cardiel of Simplecast joins us to talk about rebranding post-roll, and figuring out ways to use DCI to make your podcast better.

Key Links:

•Dane Cardiel of Simplecast

•Article: https://soundsprofitable.com/update/postroll-ads-are-garbage-----

How much is too many ads? And what ads work best for keeping listeners interested?

-----

Credits:

•Hosted by Bryan Barletta of Sounds Profitable - [email protected]

•Audio engineering by Ian Powell

•Executive produced by Evo Terra of Simpler Media

•Special thanks to James Cridland of Podnews

•Podcast hosting and dynamic insertion wizardry by Whooshkaa

•Sounds Profitable Theme written by Tim Cameron

Join the feed at https://soundsprofitable.supercast.tech/

Send us messages with Yappa!

Getting people to listen all the way to the end of your podcast is already tough enough. How do you plan to entice them further when they know there’s an ad waiting for them at the end? Dane Cardiel of Simplecast joins us to talk about rebranding post-roll, and figuring out ways to use DCI to make your podcast better.Key Links:

• Dane Cardiel of Simplecast
• Article: https://soundsprofitable.com/update/postroll-ads-are-garbage

-----How much is too many ads? And what ads work best for keeping listeners interested?-----Credits:

• Hosted by Bryan Barletta of Sounds Profitable - [email protected]
• Audio engineering by Ian Powell
• Executive produced by Evo Terra of Simpler Media
• Special thanks to James Cridland of Podnews
• Podcast hosting and dynamic insertion wizardry by Whooshkaa
• Sounds Profitable Theme written by Tim Cameron

Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Demographics in Podcasting get a bit murky sometimes. With digital households and the death of cookies, figuring out how we use demographics may be the future. I talk with Jay Green about how marketers should be looking at demographic targeting, and how diversifying your campaign strategies can be your best bet for your buck.Key Links:

Jay Green of Cadence13

-----What is a digital household exactly? And what’s the best way to figure out who is actually listening to your podcast in that household?-----Credits:

Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.