Demographics in Podcasting get a bit murky sometimes. With digital households and the death of cookies, figuring out how we use demographics may be the future. I talk with Jay Green about how marketers should be looking at demographic targeting, and how diversifying your campaign strategies can be your best bet for your buck.

Key Links:

•Jay Green of Cadence13

•Article: https://soundsprofitable.com/update/targeting-by-demographic-----

What is a digital household exactly? And what's the best way to figure out who is actually listening to your podcast in that household?

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Credits:

•Hosted by Bryan Barletta of Sounds Profitable - [email protected]

•Audio engineering by Ian Powell

•Executive produced by Evo Terra of Simpler Media

•Special thanks to James Cridland of Podnews

•Podcast hosting and dynamic insertion wizardry by Whooshkaa

•Sounds Profitable Theme written by Tim Cameron

Join the feed at https://soundsprofitable.supercast.tech/

Send us messages with Yappa!

Demographics in Podcasting get a bit murky sometimes. With digital households and the death of cookies, figuring out how we use demographics may be the future. I talk with Jay Green about how marketers should be looking at demographic targeting, and how diversifying your campaign strategies can be your best bet for your buck.Key Links:

• Jay Green of Cadence13
• Article: https://soundsprofitable.com/update/targeting-by-demographic

-----What is a digital household exactly? And what’s the best way to figure out who is actually listening to your podcast in that household?-----Credits:

• Hosted by Bryan Barletta of Sounds Profitable - [email protected]
• Audio engineering by Ian Powell
• Executive produced by Evo Terra of Simpler Media
• Special thanks to James Cridland of Podnews
• Podcast hosting and dynamic insertion wizardry by Whooshkaa
• Sounds Profitable Theme written by Tim Cameron

Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Spotify is looking to dominate the marketplace of what goes in your ears. And currently, it doesn’t look like anyone is trying to stop them. Join host Bryan Barletta and guest Griffin Caprio as they discuss the future of audio, and what it means to you.Key Links:

-----Is Podcasting still going to be called Podcasting? How far can that definition be stretched?-----Credits:

Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with YappaSee omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Spotify is looking to dominate the marketplace of what goes in your ears. And currently, it doesn’t look like anyone is trying to stop them. Join host Bryan Barletta and guest Griffin Caprio as they discuss the future of audio, and what it means to you.Key Links:

• Griffin Caprio
• Article: https://soundsprofitable.com/update/spotify-is-in-it-to-win-it

-----Is Podcasting still going to be called Podcasting? How far can that definition be stretched?-----Credits:

• Hosted by Bryan Barletta of Sounds Profitable - [email protected]
• Audio engineering by Ian Powell
• Executive produced by Evo Terra of Simpler Media
• Special thanks to James Cridland of Podnews
• Podcast hosting and dynamic insertion wizardry by Whooshkaa
• Sounds Profitable Theme written by Tim Cameron

Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Spotify, Podcasting, and what goes in your ears

Join host Bryan Barletta and guest Jack Rhysider as they delve into the differences between ethical data collection and malicious data collection. Is there an ethical way to get data? And if so, how do we make sure our podcasts are acting ethically?
Key Links:

Jack Rhysider of Darknet Diaries

-----What’s the difference between tracking and data collection? Can private feeds provide what major hosting platforms can’t?-----Credits:

Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Join host Bryan Barletta and guest Jack Rhysider as they delve into the differences between ethical data collection and malicious data collection. Is there an ethical way to get data? And if so, how do we make sure our podcasts are acting ethically?
Key Links:

• Jack Rhysider of Darknet Diaries
• Article: https://soundsprofitable.com/update/privacy-solutions

-----What’s the difference between tracking and data collection? Can private feeds provide what major hosting platforms can’t?-----Credits:

• Hosted by Bryan Barletta of Sounds Profitable - [email protected]
• Audio engineering by Ian Powell
• Executive produced by Evo Terra of Simpler Media
• Special thanks to James Cridland of Podnews
• Podcast hosting and dynamic insertion wizardry by Whooshkaa
• Sounds Profitable Theme written by Tim Cameron

Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Blocklists, Tracking, and your privacy

Our second week of diving into international waters. There’s far more out there than just the American ideal of podcast advertising. What can we learn from these other countries, and is a more global mindset needed for the future of podcast marketing?Key Links:

Sarah Toporoff of Podinstall

-----Why are we missing out on these markets? And how can we learn to utilize what they’re teaching us?-----Credits:

Join our Premium Feed! https://soundsprofitable.supercast.tech/See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Our second week of diving into international waters. There’s far more out there than just the American ideal of podcast advertising. What can we learn from these other countries, and is a more global mindset needed for the future of podcast marketing?Key Links:

• Sarah Toporoff of Podinstall
• Article:https://soundsprofitable.com/update/france-podcast-measurement

-----Why are we missing out on these markets? And how can we learn to utilize what they’re teaching us?-----Credits:

• Hosted by Bryan Barletta of Sounds Profitable - [email protected]
• Audio engineering by Ian Powell
• Executive produced by Evo Terra of Simpler Media
• Special thanks to James Cridland of Podnews
• Podcast hosting and dynamic insertion wizardry by Whooshkaa
• Sounds Profitable Theme written by Tim Cameron

Join our Premium Feed! https://soundsprofitable.supercast.tech/

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.