Sounds Profitable

Sounds Profitable

By Bryan BarlettaBusinessTechnology
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Sounds Profitable episodes

  • SP Highlights: The Intangibles of Podcast Advertising w/ Tom Webster
    The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience.
    For the month of September I wanted to share with you four episodes you may have missed. And of course, ask you to please take our survey, at podcast.study/soundsprofitable . Without your feedback, we couldn't have made the improvements we're planning.
    Understanding if your ad is working is absolutely critical. Brand Lift studies help you know if they are working. Tom Webster and Edison Research do a phenomenal job of telling you just that.Key Links:
    • Tom Webster of Edison Research
    • Article:https://soundsprofitable.com/update/brand-lift-studies
    • -----Send us answers to Tom’s questions at [email protected] using the Subject “Episode 18”. Make sure to answer all 3 questions, and include your address so we can send you a sticker!“What section of the library would you find Sounds Profitable under?”“Do you think this show is popular?”“If Sounds Profitable were to die tomorrow, what would you miss the most about it?”
      ___Credits:
      • Hosted by Bryan Barletta of Sounds Profitable - [email protected]
      • Audio engineering by Ian Powell
      • Executive produced by Evo Terra of Simpler Media
      • Special thanks to James Cridland of Podnews
      • Podcast hosting and dynamic insertion wizardry by Whooshkaa
      • Sounds Profitable Theme written by Tim Cameron
      • Join the feed at https://soundsprofitable.supercast.tech/
        Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
        31 min
      • SP Highlights: The Intangibles of Podcast Advertising w/ Tom Webster
        The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience.
        For the month of September I wanted to share with you four episodes you may have missed. And of course, ask you to please take our survey, at podcast.study/soundsprofitable . Without your feedback, we couldn't have made the improvements we're planning.
        Understanding if your ad is working is absolutely critical. Brand Lift studies help you know if they are working. Tom Webster and Edison Research do a phenomenal job of telling you just that.Key Links:
        • Tom Webster of Edison Research
        • Article:https://soundsprofitable.com/update/brand-lift-studies
        -----Send us answers to Tom’s questions at [email protected] using the Subject “Episode 18”. Make sure to answer all 3 questions, and include your address so we can send you a sticker!“What section of the library would you find Sounds Profitable under?”“Do you think this show is popular?”“If Sounds Profitable were to die tomorrow, what would you miss the most about it?”
        ___Credits:
        • Hosted by Bryan Barletta of Sounds Profitable - [email protected]
        • Audio engineering by Ian Powell
        • Executive produced by Evo Terra of Simpler Media
        • Special thanks to James Cridland of Podnews
        • Podcast hosting and dynamic insertion wizardry by Whooshkaa
        • Sounds Profitable Theme written by Tim Cameron
        Join the feed at https://soundsprofitable.supercast.tech/
        Send us messages with Yappa!

        See omnystudio.com/listener for privacy information.

        See omnystudio.com/listener for privacy information.

        31 min
      • Podcasting For Connection
        The Facebook opportunity for podcasting: https://tomwebster.media/accidental-podcast-listeners/
        The WSJ reporting on The Facebook Files: https://www.wsj.com/articles/the-facebook-files-11631713039
        Twitter: Before And After Trump: https://www.edisonresearch.com/twitter-before-and-after-trump/
        Unfriending Facebook: https://medium.com/swlh/unfriending-facebook-new-research-on-why-people-like-facebook-less-74894b927a0
        The newsletter edition of this podcast: http://tomwebster.media/podcasting-for-connection/And your support for this podcast at Buy Me A Coffee is always welcome! https://www.buymeacoffee.com/TomwebsterSee omnystudio.com/listener for privacy information.
        14 min
      • SP Highlights: Understanding Lift Reports w/ Matt Drengler
        The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience.
        For the month of September I wanted to share with you four episodes you may have missed. And of course, ask you to please take our survey, at podcast.study/soundsprofitable . Without your feedback, we couldn't have made the improvements we're planning.
        Key Links:
        • Matt Drengler of Podsights
        • Articles:https://soundsprofitable.com/update/understanding-podcast-lift-reports https://soundsprofitable.com/update/understanding-podcast-lift-reports-2
        • -----Credits:
          • Hosted by Bryan Barletta of Sounds Profitable - [email protected]
          • Audio engineering by Ian Powell
          • Executive produced by Evo Terra of Simpler Media
          • Special thanks to James Cridland of Podnews
          • Podcast hosting and dynamic insertion wizardry by Whooshkaa
          • Sounds Profitable Theme written by Tim Cameron
          • Join the feed at https://soundsprofitable.supercast.tech/
            Send us messages with Yappa!
            See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
            33 min
          • SP Highlights: Understanding Lift Reports w/ Matt Drengler
            The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience.
            For the month of September I wanted to share with you four episodes you may have missed. And of course, ask you to please take our survey, at podcast.study/soundsprofitable . Without your feedback, we couldn't have made the improvements we're planning.
            Key Links:
            • Matt Drengler of Podsights
            • Articles:https://soundsprofitable.com/update/understanding-podcast-lift-reports https://soundsprofitable.com/update/understanding-podcast-lift-reports-2
            -----Credits:
            • Hosted by Bryan Barletta of Sounds Profitable - [email protected]
            • Audio engineering by Ian Powell
            • Executive produced by Evo Terra of Simpler Media
            • Special thanks to James Cridland of Podnews
            • Podcast hosting and dynamic insertion wizardry by Whooshkaa
            • Sounds Profitable Theme written by Tim Cameron
            Join the feed at https://soundsprofitable.supercast.tech/
            Send us messages with Yappa!

            See omnystudio.com/listener for privacy information.

            See omnystudio.com/listener for privacy information.

            33 min
          • To All The Podcasts I've Loved Before
            Most of the podcasts I talk about are found on the Podcasts page of my website: https://tomwebster.media/podcasts/You'll have to go to Spotify for Deep Six: https://open.spotify.com/show/0ZeM4Zf9RVknahbM4gk8dS?si=NS9ME2l1TzyPa6l2e_rIIg&dl_branch=1And I rescued the Mitch Joel episode of The Friday Five here: https://soundcloud.com/tomwebster/mitch-joel-on-2013-05-24-at-0803output
            See omnystudio.com/listener for privacy information.
            30 min
          • SP Highlights: Taking DAI Seriously w/ Heather Osgood
            The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience.
            For the month of September I wanted to share with you four episodes you may have missed. And of course, ask you to please take our survey, at podcast.study/soundsprofitable . Without your feedback, we couldn't have made the improvements we're planning.
            Heather Osgood of True Native Media and I really explored the value of dynamic ad insertion and why every publisher should be focused on implementing it. Heather was one of the first people to have me on her podcast, The Podcast Advertising Playbook, and I'm always excited to talk more about podcast ad tech with her.
            Key Links:
            • Heather Osgood of True Native Media
            • Article: https://soundsprofitable.com/update/dai-for-podcasting
            • -----Is DAI actually free to use? (spoiler, it’s not).-----Credits:
              • Hosted by Bryan Barletta of Sounds Profitable - [email protected]
              • Audio engineering by Ian Powell
              • Executive produced by Evo Terra of Simpler Media|
              • Special thanks to James Cridland of Podnews
              • Podcast hosting and dynamic insertion wizardry by Whooshkaa
              • Sounds Profitable Theme written by Tim Cameron
              • Join the feed at https://soundsprofitable.supercast.tech/
                Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
                36 min
              • SP Highlights: Taking DAI Seriously w/ Heather Osgood
                The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience.
                For the month of September I wanted to share with you four episodes you may have missed. And of course, ask you to please take our survey, at podcast.study/soundsprofitable . Without your feedback, we couldn't have made the improvements we're planning.
                Heather Osgood of True Native Media and I really explored the value of dynamic ad insertion and why every publisher should be focused on implementing it. Heather was one of the first people to have me on her podcast, The Podcast Advertising Playbook, and I'm always excited to talk more about podcast ad tech with her.
                Key Links:
                • Heather Osgood of True Native Media
                • Article: https://soundsprofitable.com/update/dai-for-podcasting
                -----Is DAI actually free to use? (spoiler, it’s not).-----Credits:
                • Hosted by Bryan Barletta of Sounds Profitable - [email protected]
                • Audio engineering by Ian Powell
                • Executive produced by Evo Terra of Simpler Media|
                • Special thanks to James Cridland of Podnews
                • Podcast hosting and dynamic insertion wizardry by Whooshkaa
                • Sounds Profitable Theme written by Tim Cameron
                Join the feed at https://soundsprofitable.supercast.tech/
                Send us messages with Yappa!

                See omnystudio.com/listener for privacy information.

                See omnystudio.com/listener for privacy information.

                36 min

              About Sounds Profitable

              From the publisher's feed

              The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…

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