Sounds Profitable

On this week's episode, Tom discusses the phrase, "listen to us wherever you get your podcasts." Is this the most effective thing we can say?Resources mentioned:Top 50 Podcast Ranker for Q2 2021: https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in-the-u-s-q2-2021/
Support the podcast at Buy Me A Coffee: https://www.buymeacoffee.com/TomwebsterSee omnystudio.com/listener for privacy information.

How should we tell people to listen to our podcast? Is "Wherever you get your podcasts" really the best answer?

What makes a perfect host-read ad? We talked to Stew Redwine of Oxford Road to find out.Key Links:

Stew Redwine of Oxford Road

-----Which ad was your favorite? ___Credits:

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See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

What makes a perfect host-read ad? We talked to Stew Redwine of Oxford Road to find out.Key Links:

• Stew Redwine of Oxford Road
• Article: https://soundsprofitable.com/update/copywriting-ads-that-sell

-----Which ad was your favorite? ___Credits:

• Hosted by Bryan Barletta of Sounds Profitable - [email protected]
• Audio engineering by Ian Powell
• Executive produced by Evo Terra of Simpler Media
• Special thanks to James Cridland of Podnews
• Podcast hosting and dynamic insertion wizardry by Whooshkaa
• Sounds Profitable Theme written by Tim Cameron

Join the feed at https://soundsprofitable.supercast.tech/
Take our survey! Get free stickers, and a chance to win an hour consultation with Bryan!podcast.study/soundsprofitable
Send us messages with Yappa!

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Graphs of all data discussed on this episode are at http://tomwebster.mediaSee omnystudio.com/listener for privacy information.

Today we answer the most-asked question in podcasting. Also: the most influential people in podcasting, and ham.

Sounds Profitable gets to hear some of the best ideas and learn from the best researcher in the business. Unfortunately, that brilliance is sometimes overlooked because we're taught that what the company sells and the education they provide are too intertwined. It’s hard to sort out sales and marketing from universally valuable data.
So we want to highlight those bits of brilliance, and put a spotlight on these incredible ideas and excellent educational resources. This month we're talking with Dave Zohrob, CEO of Chartable, about an amazing study they did looking into Branded Podcasts.
Link to Dave's Study: https://chartable.com/blog/why-branded-podcasts-are-exploding-and-why-we-built-chartable-for-brands
Take our survey! Get free stickers, and a chance to win a free consultation with Bryan!podcast.study/soundsprofitable


See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Sounds Profitable gets to hear some of the best ideas and learn from the best researcher in the business. Unfortunately, that brilliance is sometimes overlooked because we're taught that what the company sells and the education they provide are too intertwined. It’s hard to sort out sales and marketing from universally valuable data.
So we want to highlight those bits of brilliance, and put a spotlight on these incredible ideas and excellent educational resources. This month we're talking with Dave Zohrob, CEO of Chartable, about an amazing study they did looking into Branded Podcasts.
Link to Dave's Study: https://chartable.com/blog/why-branded-podcasts-are-exploding-and-why-we-built-chartable-for-brands
Take our survey! Get free stickers, and a chance to win a free consultation with Bryan!podcast.study/soundsprofitable

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

We’ve been carrying the torch for DAI for a while now. In this conversation with Brian Sherman of A Million Ads, we talk about how this technology is the future of podcast ad tech, and how more people should be working creatively to adopt it.Key Links:

Brian Sherman of A Million Ads

-----How would you incorporate DAI or DAC into your podcast? ___Credits:

Join the feed at https://soundsprofitable.supercast.tech/
Take our survey! Get free stickers, and a chance to win an hour consultation with Bryan!podcast.study/soundsprofitable
Send us messages with Yappa!

See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

We've been carrying the torch for DAI for a while now. In this conversation with Brian Sherman of A Million Ads, we talk about how this technology is the future of podcast ad tech, and how more people should be working creatively to adopt it.

Key Links:

•Brian Sherman of A Million Ads

•Article: https://soundsprofitable.com/update/how-dynamic-ad-insertion-works-----

How would you incorporate DAI or DAC into your podcast?

___

Credits:

•Hosted by Bryan Barletta of Sounds Profitable - [email protected]

•Audio engineering by Ian Powell

•Executive produced by Evo Terra of Simpler Media

•Special thanks to James Cridland of Podnews

•Podcast hosting and dynamic insertion wizardry by Whooshkaa

•Sounds Profitable Theme written by Tim Cameron

Join the feed at https://soundsprofitable.supercast.tech/

Take our survey! Get free stickers, and a chance to win an hour consultation with Bryan!

podcast.study/soundsprofitable

Send us messages with Yappa!

Bryan: Dynamic ad insertion content, and connection. That's what we're talking about this week on Sounds Profitable with me, Bryan Barletta.

this episode of Sounds Profitable is brought to you by pod sites, podcast, attribution, go to pod sites.com for more information.

I know that you're listening to Sounds Profitable because podcast ad tech is important to you, but it's important to me that you are kept up to date on the latest news from the entire podcast industry to help with that. Here's what happened last week. No matter when you're listening from James Cridlin at pod news.

I wrote it earlier this year about dynamic ad insertion, which I'll link to in the description. I used an awesome live demo from the company, A Million Ads to really showcase how deep you can get with dynamic ad insertion and content insertion, and give you that hands-on. So I reached out to Brian Sherman, spelled with an I, of course, from A Million Ads to talk about the technology and the passion behind bringing dynamic ad insertion and dynamic content insertion to the future of the audio medium.

Well Brian, thank you so much for joining me on Sounds Profitable.

Brian: Thank you. I really appreciate you inviting me to join. I'm really excited to be here. I know we've spoken quite a few times over the last, I guess, couple of years, so excited to be on natural pod.

Bryan: Yeah. So Brian's from A Million Ads and we did an article all about dynamic ad insertion, and it was really important for me to paint the picture of how i...