Sounds Profitable

Sounds Profitable

By Bryan BarlettaBusinessTechnology
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Sounds Profitable episodes

  • Let's Make Podcasting Metrics More Meaningful
    Do download numbers matter? Juleyka Lantigua-Williams doesn't think so. There's a better metric for gauging your podcasts success and she has the study to prove it.
    Key Links:
    •Juleyka Lantigua-Williams of Lantigua Williams & Co
    •Article: https://soundsprofitable.com/update/podcasting-metrics-meaningful-----
    Do you know how to access your podcasts listen-through rates?
    ___
    Credits:
    •Hosted by Bryan Barletta of Sounds Profitable - [email protected]
    •Audio engineering by Ian Powell
    •Executive produced by Evo Terra of Simpler Media
    •Special thanks to James Cridland of Podnews
    •Podcast hosting and dynamic insertion wizardry by Whooshkaa
    •Sounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/
    Send us messages with Yappa!
    SPEp23
    Bryan: Metrics, the emperor's new clothes, and downloads. That's what we're talking about this week on Sounds Profitable with me, Bryan Barletta.
    this episode of Sounds Profitable is brought to you by podsites, podcast, attribution, go to pod sites.com for more information.
    I know that you're listening to Sounds Profitable because podcast ad tech is important to you, but it's important to me that you are kept up to date on the latest news from the entire podcast industry to help with that. Here's what happened last week. No matter when you're listening from James Cridlin at pod news.
    I've talked with you before about how the way we study podcast metrics need to evolve and change. I wrote an article on the topic all about making them more meaningful in that article. I've talked about Juleyka Lantigua Williams who wrote an awesome piece for Nieman lab discussing better ways to gauge metrics.
    She was kind enough to come on the show and talk with me about her thoughts on the ways we should be measuring success.
    (transitions to interview)
    Thank you so much for being here. I'm really excited to have you here. We wrote an article a little while back, and one of the main focuses was about not just looking at downloads, looking at other metrics.
    And, you know, you wrote like a really killer article for Nieman labs, something I wasn't super familiar with. When I kicked off Sounds Profitable. So I want to try it over, like tell everybody a little bit about your article and demon labs and unlike what your goal was with that. Sure.
    Juleyka: Well, thanks for having me.
    I love talking shop with you. You're really smart. And you're funny. Uh, so I genuinely believe, and I think now through the course of four years have actually proven that the download is kind of useless as a measure of success. I think you agree? Yeah. Podcasting agree. It's like the emperor has no clothes kin...
    27 min
  • Let's Make Podcasting Metrics More Meaningful w/ Juleyka Lantigua-Williams
    Do download numbers matter? Juleyka Lantigua-Williams doesn’t think so. There’s a better metric for gauging your podcasts success and she has the study to prove it.Key Links:
    • Juleyka Lantigua-Williams of Lantigua Williams & Co
    • Article: https://soundsprofitable.com/update/podcasting-metrics-meaningful
    -----Do you know how to access your podcasts listen-through rates?___Credits:
    • Hosted by Bryan Barletta of Sounds Profitable - [email protected]
    • Audio engineering by Ian Powell
    • Executive produced by Evo Terra of Simpler Media
    • Special thanks to James Cridland of Podnews
    • Podcast hosting and dynamic insertion wizardry by Whooshkaa
    • Sounds Profitable Theme written by Tim Cameron
    Join the feed at https://soundsprofitable.supercast.tech/
    Send us messages with Yappa!

    See omnystudio.com/listener for privacy information.

    See omnystudio.com/listener for privacy information.

    27 min
  • We Need More Women Working In Adtech w/ Twila Dang
    Hey are you reading this? Good. Promote disenfranchised people. And listen to them. Use your privilege for good. And take this amazing advice from Twila Dang.Key Links:
    • Twila Dang of Matriarch Digital Media
    • Article: https://soundsprofitable.com/update/we-need-more-women-working-adtech
      • -----How are you promoting diversity? How are you helping out your peers and employees?___Credits:
      • Hosted by Bryan Barletta of Sounds Profitable - [email protected]
      • Audio engineering by Ian Powell
      • Executive produced by Evo Terra of Simpler Media
      • Special thanks to James Cridland of Podnews
      • Podcast hosting and dynamic insertion wizardry by Whooshkaa
      • Sounds Profitable Theme written by Tim Cameron
        • Join the feed at https://soundsprofitable.supercast.tech/
        Send us messages with Yappa!

        See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
        43 min
      • We Need More Women Working In Adtech
        Hey are you reading this? Good. Promote disenfranchised people. And listen to them. Use your privilege for good. And take this amazing advice from Twila Dang.
        Key Links:
        •Twila Dang of Matriarch Digital Media
        •Article: https://soundsprofitable.com/update/we-need-more-women-working-adtech-----
        How are you promoting diversity? How are you helping out your peers and employees?
        ___
        Credits:
        •Hosted by Bryan Barletta of Sounds Profitable - [email protected]
        •Audio engineering by Ian Powell
        •Executive produced by Evo Terra of Simpler Media
        •Special thanks to James Cridland of Podnews
        •Podcast hosting and dynamic insertion wizardry by Whooshkaa
        •Sounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/
        Send us messages with Yappa!
        SPEp22
        Bryan: Diversity equality, inclusion and mentorship. That's what we're talking about this week on Sounds Profitable with me, Bryan Barletta.
        this episode of Sounds Profitable is brought to you by pod sites, podcast, attribution, go to pod sites.com for more info.
        I know that you're listening to Sounds Profitable because podcast ad tech is important to you, but it's important to me that you are kept up to date on the latest news from the entire podcast industry to help with that. Here's what happened last week. No matter when you're listening from James Cridlin at pod news.
        As a white heterosis man, I am deeply aware of how privileged I am. So I'm willing to do anything in my power to try and use this platform, to make this podcasting ad tech place more inclusive and better. And right now we're not doing that great Twila. Dang was kind enough to write an article for Sounds Profitable on the topic and on the step she thinks work to make this space more welcoming I'll link to the article.
        She was also kind enough to come by and talk with me about her article, which is what today's episode is about. What's the yeah. Dive into it. So, you know, thank you so much for being here and, uh, you know, it was so awesome that I met you. We met through like a lentigo Williams and, uh, podcasting seriously, and we kinda hit it off right away.
        Like I loved how you were talking about the podcasting space. Yeah. We were finding, looking for an opportunity to kind of dive in more. And I thought it was such a perfect idea in March for women's history month to focus on like women in the podcasting and podcast ad tech space. So, you know, first off I want to say thank you so much.
        For writing, probably my favorite guests article don't tell any of the other,
        Twila: keep it a secret. I keep it a secret, but no, I mean, you don't have to thank me for that. I was, that was fun to get
        Bryan...
        42 min
      • We Need More Women Working In Adtech w/ Twila Dang
        Hey are you reading this? Good. Promote disenfranchised people. And listen to them. Use your privilege for good. And take this amazing advice from Twila Dang.Key Links:
        • Twila Dang of Matriarch Digital Media
        • Article: https://soundsprofitable.com/update/we-need-more-women-working-adtech
        -----How are you promoting diversity? How are you helping out your peers and employees?___Credits:
        • Hosted by Bryan Barletta of Sounds Profitable - [email protected]
        • Audio engineering by Ian Powell
        • Executive produced by Evo Terra of Simpler Media
        • Special thanks to James Cridland of Podnews
        • Podcast hosting and dynamic insertion wizardry by Whooshkaa
        • Sounds Profitable Theme written by Tim Cameron
        Join the feed at https://soundsprofitable.supercast.tech/
        Send us messages with Yappa!

        See omnystudio.com/listener for privacy information.

        See omnystudio.com/listener for privacy information.

        42 min
      • Up Next: A Podcast Up Front w/ Donelle Brown
        Building a new way to do an up front for the podcasting world is tough! Bryan and guest Donelle Brown go into what it took to make the Up Next a reality, and how to make it better in the future.Key Links:
        • Donelle Brown of AdLarge
        • Article: https://soundsprofitable.com/update/up-next-podcast-upfront
          • -----How are you educating your team? Are you encouraging innovation?___Credits:
          • Hosted by Bryan Barletta of Sounds Profitable - [email protected]
          • Audio engineering by Ian Powell
          • Executive produced by Evo Terra of Simpler Media
          • Special thanks to James Cridland of Podnews
          • Podcast hosting and dynamic insertion wizardry by Whooshkaa
          • Sounds Profitable Theme written by Tim Cameron
            • Join the feed at https://soundsprofitable.supercast.tech/
            Send us messages with Yappa!

            See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
            22 min
          • Up Next: A Podcast Up Front
            Building a new way to do an up front for the podcasting world is tough! Bryan and guest Donelle Brown go into what it took to make the Up Next a reality, and how to make it better in the future.
            Key Links:
            •Donelle Brown of AdLarge
            •Article: https://soundsprofitable.com/update/up-next-podcast-upfront-----
            How are you educating your team? Are you encouraging innovation?
            ___
            Credits:
            •Hosted by Bryan Barletta of Sounds Profitable - [email protected]
            •Audio engineering by Ian Powell
            •Executive produced by Evo Terra of Simpler Media
            •Special thanks to James Cridland of Podnews
            •Podcast hosting and dynamic insertion wizardry by Whooshkaa
            •Sounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/
            Send us messages with Yappa!
            SPEp21
            (Upbeat Acoustic Music)
            Bryan: Using audio to sell audio and a Podcast Upfront. That's where we're talking about today on Sounds Profitable with me, Bryan Barletta.
            This episode is sponsored by Claritas. Check out their recent, the marketing insider podcast, and learn how to use current trends such as industry specific lift success and CPM comparisons in podcasting to increase advertisers. You can find out [email protected]. I know that you're listening to sounds profitable because podcast ad tech is important to you, but it's important to me that you are kept up to date on the latest news from the entire podcast industry to help with that.
            Here's what happened last week. No matter when you're listening from James Cridland at Podnews.
            Are we selling audio with audio? That was the question we tried to answer with the up next, a podcast upfront. For those of you who don't know what an upfront is, I'll link the article about it in the description. The event went amazing and in no small part, thanks to the help of Donelle Brown. She joined me to talk about what work went into the up next and her thoughts on the value.
            The Up Next presented.
            (Transition into Interview) Donelle. Thank you so much for joining me today. I'm excited to talk with you about the article up next, a better way to buy podcast ads and more, uh, because you and your team are the whole reason that this happened. I mean, we started brainstorming on the idea of how we could collaborate together.
            We like threw out this offhand idea and four weeks we turn this around, we go, we got this live and it was really ad large, kind of like leading the charge saying like, yeah, we're in. And not that helped so many other people get the courage to, to participate. So thank you.
            Donelle: Absolutely. You're welcome. It's pretty incredible.
            And we were very excited to be part of the brain trust for lack of a better word than kind o...
            22 min
          • Up Next: A Podcast Up Front w/ Donelle Brown
            Building a new way to do an up front for the podcasting world is tough! Bryan and guest Donelle Brown go into what it took to make the Up Next a reality, and how to make it better in the future.Key Links:
            • Donelle Brown of AdLarge
            • Article: https://soundsprofitable.com/update/up-next-podcast-upfront
            -----How are you educating your team? Are you encouraging innovation?___Credits:
            • Hosted by Bryan Barletta of Sounds Profitable - [email protected]
            • Audio engineering by Ian Powell
            • Executive produced by Evo Terra of Simpler Media
            • Special thanks to James Cridland of Podnews
            • Podcast hosting and dynamic insertion wizardry by Whooshkaa
            • Sounds Profitable Theme written by Tim Cameron
            Join the feed at https://soundsprofitable.supercast.tech/
            Send us messages with Yappa!

            See omnystudio.com/listener for privacy information.

            See omnystudio.com/listener for privacy information.

            22 min
          • Podcasts, Audiobooks, and the Third Thing
            Support the show by buying me a coffee! https://www.buymeacoffee.com/TomwebsterThe latest research from the Audio Publishers Association: https://publishingperspectives.com/2021/06/audio-publishers-association-12-percent-audiobook-revenue-growth-in-2020-covid19/The Red Thread: https://tamsenwebster.com/book/See omnystudio.com/listener for privacy information.
            19 min

          About Sounds Profitable

          From the publisher's feed

          The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…

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