Building a new way to do an up front for the podcasting world is tough! Bryan and guest Donelle Brown go into what it took to make the Up Next a reality, and how to make it better in the future.

Key Links:

•Donelle Brown of AdLarge

•Article: https://soundsprofitable.com/update/up-next-podcast-upfront-----

How are you educating your team? Are you encouraging innovation?

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Credits:

•Hosted by Bryan Barletta of Sounds Profitable - [email protected]

•Audio engineering by Ian Powell

•Executive produced by Evo Terra of Simpler Media

•Special thanks to James Cridland of Podnews

•Podcast hosting and dynamic insertion wizardry by Whooshkaa

•Sounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/

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Bryan: Using audio to sell audio and a Podcast Upfront. That's where we're talking about today on Sounds Profitable with me, Bryan Barletta.

This episode is sponsored by Claritas. Check out their recent, the marketing insider podcast, and learn how to use current trends such as industry specific lift success and CPM comparisons in podcasting to increase advertisers. You can find out [email protected]. I know that you're listening to sounds profitable because podcast ad tech is important to you, but it's important to me that you are kept up to date on the latest news from the entire podcast industry to help with that.

Here's what happened last week. No matter when you're listening from James Cridland at Podnews.

Are we selling audio with audio? That was the question we tried to answer with the up next, a podcast upfront. For those of you who don't know what an upfront is, I'll link the article about it in the description. The event went amazing and in no small part, thanks to the help of Donelle Brown. She joined me to talk about what work went into the up next and her thoughts on the value.

The Up Next presented.

(Transition into Interview) Donelle. Thank you so much for joining me today. I'm excited to talk with you about the article up next, a better way to buy podcast ads and more, uh, because you and your team are the whole reason that this happened. I mean, we started brainstorming on the idea of how we could collaborate together.

We like threw out this offhand idea and four weeks we turn this around, we go, we got this live and it was really ad large, kind of like leading the charge saying like, yeah, we're in. And not that helped so many other people get the courage to, to participate. So thank you.

Donelle: Absolutely. You're welcome. It's pretty incredible.

And we were very excited to be part of the brain trust for lack of a better word than kind o...