Sounds Profitable

Understanding if your ad is working is absolutely critical. Brand Lift studies help you know if they are working. Tom Webster and Edison Research do a phenomenal job of telling you just that.Key Links:

Tom Webster of Edison Research

-----Send us answers to Tom’s questions at [email protected] using the Subject “Episode 18”. Make sure to answer all 3 questions, and include your address so we can send you a sticker!“What section of the library would you find Sounds Profitable under?”“Do you think this show is popular?”“If Sounds Profitable were to die tomorrow, what would you miss the most about it?”
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Understanding if your ad is working is absolutely critical. Brand Lift studies help you know if they are working. Tom Webster and Edison Research do a phenomenal job of telling you just that.

Key Links:

•Tom Webster of Edison Research

•Article:https://soundsprofitable.com/update/brand-lift-studies -----

Send us answers to Tom's questions at [email protected] using the Subject "Episode 18". Make sure to answer all 3 questions, and include your address so we can send you a sticker!

"What section of the library would you find Sounds Profitable under?"

"Do you think this show is popular?"

"If Sounds Profitable were to die tomorrow, what would you miss the most about it?"

___

Credits:

•Hosted by Bryan Barletta of Sounds Profitable - [email protected]

•Audio engineering by Ian Powell

•Executive produced by Evo Terra of Simpler Media

•Special thanks to James Cridland of Podnews

•Podcast hosting and dynamic insertion wizardry by Whooshkaa

•Sounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/

Send us messages with Yappa!

SpEp18

(Upbeat acoustic music)

Bryan: Panels, studies and research. That's what we're talking about today on Sounds Profitable with me, Bryan Bartletta.

This episode is sponsored by Claritas. Check out their recent, the marketing insider podcast, and learn how to use current trends, such as industry specific, lift success and CPM comparisons in podcasting to increase advertiser adoption. You can find out [email protected].

I know that you're listening to Sounds Profitable because podcasts ad tech is important to you, but it's important to me that you are kept up to date on the latest news from the entire podcast industry. To help with that. Here's what happened last week. No matter when you're listening from James Cridland at Podnews.

How do you know if your ad is working? Heck what is, is your ad even out there trying to do, I wrote an article about brand studies, which I'll link in the description, which talks about how best to track your ads effectiveness. For that article, I spoke to Tom Webster of Edison research with the hopes of getting a better grasp on what people need to know to get the best impact out of their campaign and how best to track that impact.

(music fades out, interview begins)

You know, it's so funny. I just got into like the, the event scene and the circus scene and had time to start watching the stuff that you were doing. Right. Like, I was a product manager at megaphone and really started to watch your stuff, but it's so hard to carve out time. And just as I started to dig more int...

Understanding if your ad is working is absolutely critical. Brand Lift studies help you know if they are working. Tom Webster and Edison Research do a phenomenal job of telling you just that.Key Links:

• Tom Webster of Edison Research
• Article:https://soundsprofitable.com/update/brand-lift-studies

-----Send us answers to Tom’s questions at [email protected] using the Subject “Episode 18”. Make sure to answer all 3 questions, and include your address so we can send you a sticker!“What section of the library would you find Sounds Profitable under?”“Do you think this show is popular?”“If Sounds Profitable were to die tomorrow, what would you miss the most about it?”
___Credits:

• Hosted by Bryan Barletta of Sounds Profitable - [email protected]
• Audio engineering by Ian Powell
• Executive produced by Evo Terra of Simpler Media
• Special thanks to James Cridland of Podnews
• Podcast hosting and dynamic insertion wizardry by Whooshkaa
• Sounds Profitable Theme written by Tim Cameron

Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Lift reports are critical for understanding the efficacy of your campaigns. I speak with my good friend Matt Drengler of Podsights about how you want the honest truth from about attribution.Key Links:

Matt Drengler of Podsights

-----Credits:

Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!

See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Lift reports are critical for understanding the efficacy of your campaigns. I speak with my good friend Matt Drengler of Podsights about how you want the honest truth from about attribution.

Key Links:

•Matt Drengler of Podsights

•Articles:https://soundsprofitable.com/update/understanding-podcast-lift-reports https://soundsprofitable.com/update/understanding-podcast-lift-reports-2 -----

Credits:

•Hosted by Bryan Barletta of Sounds Profitable - [email protected]

•Audio engineering by Ian Powell

•Executive produced by Evo Terra of Simpler Media

•Special thanks to James Cridland of Podnews

•Podcast hosting and dynamic insertion wizardry by Whooshkaa

•Sounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/

Send us messages with Yappa!

SPEp17Build

(Upbeat acoustic music plays)

Bryan: Lift reports, tags and device graphs. That's what we're talking about. Stay on. Sounds Profitable with me, Bryan Barletta.

This episode is sponsored by Claritas. Check out their recent, the marketing insider podcast, and learn how to use current trends such as industry specific lift success and CPM comparisons in podcasting. To increase advertiser adoption, you can find out [email protected].

I know that you're listening to Sounds Profitable because podcast ad tech is important to you, but it's important to me that you are kept up to date on the latest news from the entire podcast industry to help with that. Here's what happened last week. No matter when you're listening from James Cridland at Podnews.

It's a bit technical, but they're an intrinsic part of understanding how effective your advertisements are. There's a bunch of different methodologies for using them and I've detailed them at great length. And the two-part article on linking in the description in trying to help explain this as best I could.

I spoke to Matt Drengler from Podsights, a great friend and colleague for too many years about his extensive knowledge in the field of lift reports and attribution. So me and Matt have had a long history together. We were a part of the founding team of barometric that was acquired by Claritas, and it's still kicking around in the attribution space, big fans of theirs as well.

And Matt helped me a lot with my two part series on understanding lift reports because Lyft reports is an extension of campaign. Attribution are really important right there. The pretty visual at the end of it, that can be used to optimize the campaign or. Honestly for a lot of you out there that hopefully will find value.

And it's the type of thing that you send to th...

Lift reports are critical for understanding the efficacy of your campaigns. I speak with my good friend Matt Drengler of Podsights about how you want the honest truth from about attribution.Key Links:

• Matt Drengler of Podsights
• Articles:https://soundsprofitable.com/update/understanding-podcast-lift-reports https://soundsprofitable.com/update/understanding-podcast-lift-reports-2

-----Credits:

• Hosted by Bryan Barletta of Sounds Profitable - [email protected]
• Audio engineering by Ian Powell
• Executive produced by Evo Terra of Simpler Media
• Special thanks to James Cridland of Podnews
• Podcast hosting and dynamic insertion wizardry by Whooshkaa
• Sounds Profitable Theme written by Tim Cameron

Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

From The Guardian: https://www.theguardian.com/tv-and-radio/2021/may/22/are-celebrities-ruining-podcastingThe five biggest celebrities in podcasting in terms of weekly reach: Joe Rogan Michael Barbaro Ashley Flowers and Brit Prawat Ira Glass Chuck Bryant and Josh Clark And for comparison, the five highest paid actors from the past year, according to Forbes: Dwayne Johnson Ryan Reynolds Mark Wahlberg Scarlett Johansson Ben Affleck The worst of the John McEnroe show: https://www.youtube.com/watch?v=QpLX4gzshG0&feature=emb_imp_woytPart one of What Do Listeners Want?Buy me a coffee/support the podcast: See omnystudio.com/listener for privacy information.

This week: why celebrity podcasts won't "ruin podcasting" and aren't a sure thing.

The podcasting advertising landscape is ever changing. Even the most recent map that I helped work on with the help of Magellan AI is already in need of updates. But that’s the goal of the Podscape. To help people understand the big picture, and to keep us all aware of what’s happening in this ever growing environment.Key Links:

John Goforth and Cameron Hendrix of Magellan AI

-----The Podscape will only ever have a finalized version when podcasting ends. .-----Credits:

Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!

See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

The podcasting advertising landscape is ever changing. Even the most recent map that I helped work on with the help of Magellan AI is already in need of updates. But that's the goal of the Podscape. To help people understand the big picture, and to keep us all aware of what's happening in this ever growing environment.

Key Links:

•John Goforth and Cameron Hendrix of Magellan AI

•Article: https://soundsprofitable.com/update/podscape-podcasting-landscape-----

The Podscape will only ever have a finalized version when podcasting ends. .

-----

Credits:

•Hosted by Bryan Barletta of Sounds Profitable - [email protected]

•Audio engineering by Ian Powell

•Executive produced by Evo Terra of Simpler Media

•Special thanks to James Cridland of Podnews

•Podcast hosting and dynamic insertion wizardry by Whooshkaa

•Sounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/

Send us messages with Yappa!

SPEp16

(Upbeat Ukulele music with rising accordion)

Bryan: Madness post-its and the Podscape. That's what we're talking about today on sound's profitable with me, Bryan Barletta.

This episode is sponsored by Claritas. Check out their recent, the marketing insider podcast, and learn how to use current trends, such as industry specific, lift success and CPM comparisons in podcasting to increase advertiser adoption. You can find out more at Claritas dot com.

I know that you're listening to Sounds Profitable because podcast ad tech is important to you, but it's important to me that you are kept up to date on the latest news from the entire podcast industry. To help with that. Here's what happened last week. No matter when you're listening from James Cridland at Podnews.

The podcast advertising ecosystem is ever changing. Company buy-outs new startups, major shifts in technology and major shifts in procedure can lead to it being a bit arcane to try and grasp the folks at Magellan AI. And I tried to make it a bit more visually understandable with the Podscape. We got together and wrote an article about it, which I've linked in the description.

Now a few months on our map has already had to evolve. I spoke with Cameron Hendrix and John Goforth about the work we've done and the work that lies ahead to chart these waters better.

(Shifts to interview, music fades)

We're going to talk a little bit about the Podscape, which, uh, was released in December. Right? We did it in December of 2020.

Cameron: It feels like ages ago, but yes, December the December 2nd, maybe? Uh,

Bryan: yeah. Yeah, it was very, very early on. And where- we'...