The podcasting advertising landscape is ever changing. Even the most recent map that I helped work on with the help of Magellan AI is already in need of updates. But that's the goal of the Podscape. To help people understand the big picture, and to keep us all aware of what's happening in this ever growing environment.

Key Links:

•John Goforth and Cameron Hendrix of Magellan AI

•Article: https://soundsprofitable.com/update/podscape-podcasting-landscape-----

The Podscape will only ever have a finalized version when podcasting ends. .

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Credits:

•Hosted by Bryan Barletta of Sounds Profitable - [email protected]

•Audio engineering by Ian Powell

•Executive produced by Evo Terra of Simpler Media

•Special thanks to James Cridland of Podnews

•Podcast hosting and dynamic insertion wizardry by Whooshkaa

•Sounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/

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SPEp16

(Upbeat Ukulele music with rising accordion)

Bryan: Madness post-its and the Podscape. That's what we're talking about today on sound's profitable with me, Bryan Barletta.

This episode is sponsored by Claritas. Check out their recent, the marketing insider podcast, and learn how to use current trends, such as industry specific, lift success and CPM comparisons in podcasting to increase advertiser adoption. You can find out more at Claritas dot com.

I know that you're listening to Sounds Profitable because podcast ad tech is important to you, but it's important to me that you are kept up to date on the latest news from the entire podcast industry. To help with that. Here's what happened last week. No matter when you're listening from James Cridland at Podnews.

The podcast advertising ecosystem is ever changing. Company buy-outs new startups, major shifts in technology and major shifts in procedure can lead to it being a bit arcane to try and grasp the folks at Magellan AI. And I tried to make it a bit more visually understandable with the Podscape. We got together and wrote an article about it, which I've linked in the description.

Now a few months on our map has already had to evolve. I spoke with Cameron Hendrix and John Goforth about the work we've done and the work that lies ahead to chart these waters better.

(Shifts to interview, music fades)

We're going to talk a little bit about the Podscape, which, uh, was released in December. Right? We did it in December of 2020.

Cameron: It feels like ages ago, but yes, December the December 2nd, maybe? Uh,

Bryan: yeah. Yeah, it was very, very early on. And where- we'...