Sounds Profitable

The podcasting advertising landscape is ever changing. Even the most recent map that I helped work on with the help of Magellan AI is already in need of updates. But that’s the goal of the Podscape. To help people understand the big picture, and to keep us all aware of what’s happening in this ever growing environment.Key Links:

• John Goforth and Cameron Hendrix of Magellan AI
• Article: https://soundsprofitable.com/update/podscape-podcasting-landscape

-----The Podscape will only ever have a finalized version when podcasting ends. .-----Credits:

• Hosted by Bryan Barletta of Sounds Profitable - [email protected]
• Audio engineering by Ian Powell
• Executive produced by Evo Terra of Simpler Media
• Special thanks to James Cridland of Podnews
• Podcast hosting and dynamic insertion wizardry by Whooshkaa
• Sounds Profitable Theme written by Tim Cameron

Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Subscribe to the I Hear Things newsletter at http:ihearthin.gs. All the data I cited is represented there.James Cridland's exploration of the Libsyn/Buzzsprout data: https://podnews.net/article/spotify-apple-podcasts-market-leaderIt's Fun Not To Count Things (on the distinction of "inactive shows" by hosts): https://tomwebster.media/archive/its-fun-not-to-count-things/

Podcast Industry Insights (the source of the total number of podcasts): https://podcastindustryinsights.com/Clubhouse Users in America: https://www.edisonresearch.com/clubhouse-users-in-america/Hot Pod: https://hotpodnews.comWind of Change wins three Ambies: https://www.hollywoodreporter.com/business/digital/podcast-academy-awards-ambies-dying-for-sex-marc-maron-1234954234/Tom's Diner (the DNA Remix): https://www.youtube.com/watch?v=32ZTjFW2RYoThanks for listening. Support the show buy telling a friend, and buying me a coffee! See omnystudio.com/listener for privacy information.

This podcast has *everything*: new data on podcast platforms, elephants, Shar-peis, hedgehogs, Clubhouse, Faberge Organics, The Scorpions, and the podcasting mindset for today.

If you listen to Sounds Profitable, you listen to DAI. It’s an amazing tool which allows you to basically assemble the lego blocks of a podcast, and swap and replace things at any point in the future. Building your podcast towards DAI is easy, and should be on everyones mind. Heather Osgood speaks with me on the subject, and we talk about why DAI is the right way to go.Key Links:

Heather Osgood of True Native Media

-----Is DAI actually free to use? (spoiler, it’s not).-----Credits:

Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!

See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

If you listen to Sounds Profitable, you listen to DAI. It's an amazing tool which allows you to basically assemble the lego blocks of a podcast, and swap and replace things at any point in the future. Building your podcast towards DAI is easy, and should be on everyones mind. Heather Osgood speaks with me on the subject, and we talk about why DAI is the right way to go.

Key Links:

•Heather Osgood of True Native Media

•Article: https://soundsprofitable.com/update/dai-for-podcasting-----

Is DAI actually free to use? (spoiler, it's not).

-----

Credits:

•Hosted by Bryan Barletta of Sounds Profitable - [email protected]

•Audio engineering by Ian Powell

•Executive produced by Evo Terra of Simpler Media

•Special thanks to James Cridland of Podnews

•Podcast hosting and dynamic insertion wizardry by Whooshkaa

•Sounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/

Send us messages with Yappa!

SpEp15

(Upbeat Acoustic Music)

Bryan: Ad tech dynamic ad insertion and the future. That's what we're talking about today on Sounds Profitable with me, Bryan Barletta.

This episode is sponsored by Claritas. Check out their recent, the marketing insider podcast, and learn how to use current trends such as industry specific lifts success and CPM comparisons in podcasting to increase advertiser adoption. You can find out [email protected].

I know that you're listening to Sounds Profitable because podcast ad tech is important to you, but it's important to me that you are kept up to date on the latest news from the entire podcast industry to help with that.

Here's what happened last week no matter when you're listening from James Cridland at Podnews.

I don't know when I'm going to stop beating the drum for dynamic ad insertion, but I don't think it's going to be anytime soon. I've talked about it a ton so much, in fact, that this articles title is almost a bit outdated as we move towards dynamic ad insertion encompassing content, as well as advertising, check out the article in the description.

If you're listening to this podcast, you hear us talking about all the content we put into our episodes each week dynamically. I've tried it. I've used it, and I'm still a believer. So why aren't you yet? I spoke with Heather Osgood, a True Native media about her views on the article and her views on dynamic content insertion.

(Switches to interview, music fades out)

You know, it's great. You were one of the first people I connected to because you were one of the only people doing a podcast on podcast advertising and you put out so much great content about it. So before I even started, Sounds Profitable Evo Terra sent me your way and I must've listened to all of you...

If you listen to Sounds Profitable, you listen to DAI. It’s an amazing tool which allows you to basically assemble the lego blocks of a podcast, and swap and replace things at any point in the future. Building your podcast towards DAI is easy, and should be on everyones mind. Heather Osgood speaks with me on the subject, and we talk about why DAI is the right way to go.Key Links:

• Heather Osgood of True Native Media
• Article: https://soundsprofitable.com/update/dai-for-podcasting

-----Is DAI actually free to use? (spoiler, it’s not).-----Credits:

• Hosted by Bryan Barletta of Sounds Profitable - [email protected]
• Audio engineering by Ian Powell
• Executive produced by Evo Terra of Simpler Media
• Special thanks to James Cridland of Podnews
• Podcast hosting and dynamic insertion wizardry by Whooshkaa
• Sounds Profitable Theme written by Tim Cameron

Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

This is one episode that I encourage you to check out my newsletter at http://ihearthin.gs for additional analysis--there are lots of graphs there which help process the data better for those with a visual preference. Also, a couple of your asked about removing the background music. I saw no reason not to oblige.Links I mentioned:The Infinite Dial Canada: https://www.edisonresearch.com/the-infinite-dial-2021-canada/
Canadian employment stats: https://www150.statcan.gc.ca/n1/pub/11-631-x/11-631-x2020003-eng.htm
Seth Rogen's podcast announcement: https://variety.com/2021/digital/news/seth-rogen-podcast-comedy-1234970579/
Find Your Red Thread pre-orders: https://tamsenwebster.com/book/
Clubhouse Users in America registration: https://tomwebster.media/ghost/#/editor/post/609e66ccb07d8c6e4055d658See omnystudio.com/listener for privacy information.

This week, some detective work, as we look at some new data on podcasting from the Infinite Dial Canada. Also: who is your podcast for? Not everybody...

Link to subscribe to the I Hear Things Newsletter, including graphs of the data Tom mentioned in the show: http://ihearthin.gsBryan Barletta's Sounds Profitable newsletter: https://soundsprofitable.comRegister for Clubhouse Users in America: https://us02web.zoom.us/webinar/register/6516203299295/WN_U80SXPDQROenIIxcNmYPJARookies vs. Veterans research from Podcast Movement: https://medium.com/swlh/three-ways-to-survive-podcastings-existential-crisis-fe679f0da603The Top Ten most-recalled brands in Podcasting: https://www.edisonresearch.com/edison-research-announces-the-top-10-most-recalled-brands-in-podcasting-for-q1-2021/Preorder Find Your Red Thread, from Tamsen Webster: https://tamsenwebster.com/book/Support the show! https://www.buymeacoffee.com/TomwebsterSee omnystudio.com/listener for privacy information.

This week is an ENORMOUS GRAB BAG OF JOY, featuring new research on podcasting and social media, the top 10 most-recalled brands in podcasting, and some upcoming Clubhouse data.