If you listen to Sounds Profitable, you listen to DAI. It's an amazing tool which allows you to basically assemble the lego blocks of a podcast, and swap and replace things at any point in the future. Building your podcast towards DAI is easy, and should be on everyones mind. Heather Osgood speaks with me on the subject, and we talk about why DAI is the right way to go.

Key Links:

•Heather Osgood of True Native Media

•Article: https://soundsprofitable.com/update/dai-for-podcasting-----

Is DAI actually free to use? (spoiler, it's not).

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Credits:

•Hosted by Bryan Barletta of Sounds Profitable - [email protected]

•Audio engineering by Ian Powell

•Executive produced by Evo Terra of Simpler Media

•Special thanks to James Cridland of Podnews

•Podcast hosting and dynamic insertion wizardry by Whooshkaa

•Sounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/

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SpEp15

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Bryan: Ad tech dynamic ad insertion and the future. That's what we're talking about today on Sounds Profitable with me, Bryan Barletta.

This episode is sponsored by Claritas. Check out their recent, the marketing insider podcast, and learn how to use current trends such as industry specific lifts success and CPM comparisons in podcasting to increase advertiser adoption. You can find out [email protected].

I know that you're listening to Sounds Profitable because podcast ad tech is important to you, but it's important to me that you are kept up to date on the latest news from the entire podcast industry to help with that.

Here's what happened last week no matter when you're listening from James Cridland at Podnews.

I don't know when I'm going to stop beating the drum for dynamic ad insertion, but I don't think it's going to be anytime soon. I've talked about it a ton so much, in fact, that this articles title is almost a bit outdated as we move towards dynamic ad insertion encompassing content, as well as advertising, check out the article in the description.

If you're listening to this podcast, you hear us talking about all the content we put into our episodes each week dynamically. I've tried it. I've used it, and I'm still a believer. So why aren't you yet? I spoke with Heather Osgood, a True Native media about her views on the article and her views on dynamic content insertion.

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You know, it's great. You were one of the first people I connected to because you were one of the only people doing a podcast on podcast advertising and you put out so much great content about it. So before I even started, Sounds Profitable Evo Terra sent me your way and I must've listened to all of you...