Sign up to save your podcasts
Or
Share Sounds Profitable
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Sounds Profitable
Sounds Profitable episodes
- Targeting Demographics in Podcasting w/ Jay GreenDemographics in Podcasting get a bit murky sometimes. With digital households and the death of cookies, figuring out how we use demographics may be the future. I talk with Jay Green about how marketers should be looking at demographic targeting, and how diversifying your campaign strategies can be your best bet for your buck.Key Links:Jay Green of Cadence13
- Article: https://soundsprofitable.com/update/targeting-by-demographic
-----What is a digital household exactly? And what’s the best way to figure out who is actually listening to your podcast in that household?-----Credits:- Hosted by Bryan Barletta of Sounds Profitable - [email protected]
- Audio engineering by Ian Powell
- Executive produced by Evo Terra of Simpler Media
- Special thanks to James Cridland of Podnews
- Podcast hosting and dynamic insertion wizardry by Whooshkaa
- Sounds Profitable Theme written by Tim Cameron
Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.27 min - Targeting Demographics in PodcastingDemographics in Podcasting get a bit murky sometimes. With digital households and the death of cookies, figuring out how we use demographics may be the future. I talk with Jay Green about how marketers should be looking at demographic targeting, and how diversifying your campaign strategies can be your best bet for your buck.Key Links:•Jay Green of Cadence13•Article: https://soundsprofitable.com/update/targeting-by-demographic-----What is a digital household exactly? And what's the best way to figure out who is actually listening to your podcast in that household?-----Credits:•Hosted by Bryan Barletta of Sounds Profitable - [email protected]•Audio engineering by Ian Powell•Executive produced by Evo Terra of Simpler Media•Special thanks to James Cridland of Podnews•Podcast hosting and dynamic insertion wizardry by Whooshkaa•Sounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!26 min
- Targeting Demographics in Podcasting w/ Jay GreenDemographics in Podcasting get a bit murky sometimes. With digital households and the death of cookies, figuring out how we use demographics may be the future. I talk with Jay Green about how marketers should be looking at demographic targeting, and how diversifying your campaign strategies can be your best bet for your buck.Key Links:
- Jay Green of Cadence13
- Article: https://soundsprofitable.com/update/targeting-by-demographic
- Hosted by Bryan Barletta of Sounds Profitable - [email protected]
- Audio engineering by Ian Powell
- Executive produced by Evo Terra of Simpler Media
- Special thanks to James Cridland of Podnews
- Podcast hosting and dynamic insertion wizardry by Whooshkaa
- Sounds Profitable Theme written by Tim Cameron
Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
26 min - Spotify is in it to Win it w/ Griffin CaprioSpotify is looking to dominate the marketplace of what goes in your ears. And currently, it doesn’t look like anyone is trying to stop them. Join host Bryan Barletta and guest Griffin Caprio as they discuss the future of audio, and what it means to you.Key Links:
- Griffin Caprio
- Article: https://soundsprofitable.com/update/spotify-is-in-it-to-win-it
-----Is Podcasting still going to be called Podcasting? How far can that definition be stretched?-----Credits:- Hosted by Bryan Barletta of Sounds Profitable - [email protected]
- Audio engineering by Ian Powell
- Executive produced by Evo Terra of Simpler Media
- Special thanks to James Cridland of Podnews
- Podcast hosting and dynamic insertion wizardry by Whooshkaa
- Sounds Profitable Theme written by Tim Cameron
Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with YappaSee omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.28 min - 28 min
- Spotify is in it to Win it w/ Griffin CaprioSpotify is looking to dominate the marketplace of what goes in your ears. And currently, it doesn’t look like anyone is trying to stop them. Join host Bryan Barletta and guest Griffin Caprio as they discuss the future of audio, and what it means to you.Key Links:
- Griffin Caprio
- Article: https://soundsprofitable.com/update/spotify-is-in-it-to-win-it
- Hosted by Bryan Barletta of Sounds Profitable - [email protected]
- Audio engineering by Ian Powell
- Executive produced by Evo Terra of Simpler Media
- Special thanks to James Cridland of Podnews
- Podcast hosting and dynamic insertion wizardry by Whooshkaa
- Sounds Profitable Theme written by Tim Cameron
Send us messages with YappaSee omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
28 min - Does Your Podcast Track You (and is that bad)? w/ Jack Rhysider
Join host Bryan Barletta and guest Jack Rhysider as they delve into the differences between ethical data collection and malicious data collection. Is there an ethical way to get data? And if so, how do we make sure our podcasts are acting ethically?
Key Links:Jack Rhysider of Darknet Diaries- Article: https://soundsprofitable.com/update/privacy-solutions
-----What’s the difference between tracking and data collection? Can private feeds provide what major hosting platforms can’t?-----Credits:- Hosted by Bryan Barletta of Sounds Profitable - [email protected]
- Audio engineering by Ian Powell
- Executive produced by Evo Terra of Simpler Media
- Special thanks to James Cridland of Podnews
- Podcast hosting and dynamic insertion wizardry by Whooshkaa
- Sounds Profitable Theme written by Tim Cameron
Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.35 min - 35 min
- Does Your Podcast Track You (and is that bad)? w/ Jack Rhysider
Join host Bryan Barletta and guest Jack Rhysider as they delve into the differences between ethical data collection and malicious data collection. Is there an ethical way to get data? And if so, how do we make sure our podcasts are acting ethically?
Key Links:- Jack Rhysider of Darknet Diaries
- Article: https://soundsprofitable.com/update/privacy-solutions
- Hosted by Bryan Barletta of Sounds Profitable - [email protected]
- Audio engineering by Ian Powell
- Executive produced by Evo Terra of Simpler Media
- Special thanks to James Cridland of Podnews
- Podcast hosting and dynamic insertion wizardry by Whooshkaa
- Sounds Profitable Theme written by Tim Cameron
Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
35 min - Can American Podcasting Learn From France? w/ Sarah ToporoffOur second week of diving into international waters. There’s far more out there than just the American ideal of podcast advertising. What can we learn from these other countries, and is a more global mindset needed for the future of podcast marketing?Key Links:Sarah Toporoff of Podinstall
- Article:https://soundsprofitable.com/update/france-podcast-measurement
-----Why are we missing out on these markets? And how can we learn to utilize what they’re teaching us?-----Credits:- Hosted by Bryan Barletta of Sounds Profitable - [email protected]
- Audio engineering by Ian Powell
- Executive produced by Evo Terra of Simpler Media
- Special thanks to James Cridland of Podnews
- Podcast hosting and dynamic insertion wizardry by Whooshkaa
- Sounds Profitable Theme written by Tim Cameron
Join our Premium Feed! https://soundsprofitable.supercast.tech/See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.31 min
About Sounds Profitable
From the publisher's feed
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…
And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
More shows like Sounds Profitable
The Joe Rogan Experience
227,406 Listeners
Pivot
9,645 Listeners
New Media Show (Audio)
26 Listeners
Heavyweight
17,681 Listeners
The Daily
111,845 Listeners
The Diary Of A CEO with Steven Bartlett
8,334 Listeners
Podnews Daily - podcast industry and podcasting news
85 Listeners
Buzzcast
182 Listeners
Threedom
3,267 Listeners
Grow The Show
332 Listeners
Podnews Weekly Review
21 Listeners
Huberman Lab
29,105 Listeners
The Town with Matthew Belloni
1,115 Listeners
Mixed Signals from Semafor Media
195 Listeners
PodBiz | Where's The Money In Podcasting?
8 Listeners